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The Wireless Evolution

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The Wireless Evolution

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If you find a being in the modern world that doesn’t own a mobile phone, get your camera ready. You probably just found a unicorn, an extraterrestrial or maybe even Bigfoot.
 
We weren’t always so connected. There was a time when stuff could wait. Stuff can’t wait anymore.
 
Parents didn’t think their children needed tracking devices. In the event of an emergency, pay phones were a great solution. If we wanted to stay in touch with friends and family or check our answering machine, waiting until we got home made complete sense. So, what happened and how did we arrive at this convergence of human and technological evolution?
 
Ignite Partnership has launched over 400 products and services for Microsoft, Samsung and some of the world’s most innovative brands. Travel back in time with us as we unpack where we started, where we are, where we’re headed, and what we can presume about our future. 

If you find a being in the modern world that doesn’t own a mobile phone, get your camera ready. You probably just found a unicorn, an extraterrestrial or maybe even Bigfoot.
 
We weren’t always so connected. There was a time when stuff could wait. Stuff can’t wait anymore.
 
Parents didn’t think their children needed tracking devices. In the event of an emergency, pay phones were a great solution. If we wanted to stay in touch with friends and family or check our answering machine, waiting until we got home made complete sense. So, what happened and how did we arrive at this convergence of human and technological evolution?
 
Ignite Partnership has launched over 400 products and services for Microsoft, Samsung and some of the world’s most innovative brands. Travel back in time with us as we unpack where we started, where we are, where we’re headed, and what we can presume about our future. 

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The Wireless Evolution

  1. 1. The wireless evolution.A PRESENTATION BY IGNITE PARTNERSHIP
  2. 2. We beep and buzz constantly. But how did we get here?
  3. 3. The beginning.
  4. 4. The Very First Radio Common Carriers were pre-cellular, push-to-talk radios (basically), predominantly used for emergency communications in the business and military sectors. 1960s
  5. 5. Going Cordless The Brick Phone was the first cordless communications device that the public could buy. Motorola’s DynaTAC 8000X featured up to 30 minutes of talk time and appealed to frequent travelers. 1980s
  6. 6. Going Compact The next big step was to go small. Motorola created the “Clamshell” MicroTac, which featured a red LED display, 12-button keypad, and convenience features such as hands-free, and key tones. It was exponentially smaller, flipped closed, and cost about $2,500. Early 1990s
  7. 7. Only 12.5 million people* had cell phone subscriptions in the early 1990s. 1 *That’s only .25% of the world population.
  8. 8. Those awkward teen years.
  9. 9. PC in Your Pocket The Palm Pilot introduced the idea of what we’re familiar with today – a touchscreen device with memory cards, wired/wireless connectivity, and synchronization. Unfortunately, data plans back then were expensive and slow, so many went without. Late 1990s
  10. 10. Fun, Small, & Personal The iconic Nokia 6000 was a phone for the people by allowing true customization — a first for the industry. This was the beginning of games, interchangeable face plates, MIDI ringtones, and more. Late 1990s
  11. 11. Innovative Keyboards & Blackberry Just like people, mobile phones had their awkward phase. At the turn of the century, phones took more experimental forms, mostly to squeeze in a full QWERTY keyboard. Blackberry led the push for innovation and is responsible for many of the features on devices used today. 2000s
  12. 12. Cellular Gets Sexy The release of the Moto RAZR and T-Mobile Sidekick ushered in the era of phones that were also status symbols. While devices were very different in capabilities, they had something in common—a big marketing push. High-profile influencers and glitzy advertising changed the way mobile devices would be marketed moving forward. 2000s
  13. 13. Growing up.
  14. 14. Phones Become Smart Apple’s iPhone completely changed the game. Music, internet, a quality camera, and a new concept called “apps” gave the device endless adaptability and functionality. Since then, the mobile space hasn’t been the same. Late 2000s
  15. 15. 77% of Americans own a smartphone. 2 That’s up from 35% in 2011.
  16. 16. Today’s way of life.
  17. 17. The World Connects Thanks to social networks and apps such as Facebook, Twitter, Snapchat, and Instagram, sharing life moments as they happen with anyone and everyone could be done in an instant. It turned the phone into a window on a person’s world, no matter where they were geographically.
  18. 18. 11.7 % of U.S. marketing budgets are devoted to social media. 3 It was only 3.5% in 2009. GloZell Green 4,605,511 + Subscribers
  19. 19. Some Things Die Today’s smartphones serve a lot of purposes. They’re our camera, calendar, clock, calculator, wallet, and more. So, naturally, our use of other everyday items replaced by our phones has been decreased dramatically or eliminated altogether.
  20. 20. Attention spans are now less than 8 seconds. 4 It used to be 12 seconds.
  21. 21. Anything On Demand With instant access to the web, our social networks, and daily essentials, phones habitually became the place to go for things to happen quickly and easily. This opened the door to nearly everything being a tap away. From rides to groceries to takeout to entertainment, nearly anything is available on-demand in the palm of the hand.
  22. 22. A New Reality With more powerful phones come more powerful features. Virtual reality (VR) and augmented reality (AR) will continue to change the way we interact with each other and the world. As these experiences become easier to use, increasingly cost effective, and more widespread, adoption rates will grow.
  23. 23. Machines Can Think With the new reality also comes smarter devices that will process information quickly and be able to think, learn habits, and anticipate user needs using artificial intelligence (AI). Advancements in AI will turn devices from something we just use occasionally to an “active companion” used throughout the day.
  24. 24. 57 % of consumers expect voice- activated smart assistants to have an impact on their daily lives by 2020. 5
  25. 25. So ... what’s the result of all this evolution?
  26. 26. There’s Less Facetime How we interact with each other and deal with everyday tasks in our society is different now. Think about all the ways technology opens doors now. We used to need people or physical products to get things done: reading books, shopping for clothes and groceries, ordering takeout, watching movies, learning and going to class, etc.
  27. 27. Constant Content. Constant Connection. We can build a community and share information more quickly and easily than ever before, meet people from around the world, and work globally, all at our fingertips. Smartphones also mean we’re always on, always connected, and always tempted to peek into the worlds of our friends (or strangers) on social media.
  28. 28. How will this evolution impact the next generation?
  29. 29. Maybe A World Without Phones? As Generation Alpha (aka “Screenagers”) grows, innovation will produce new form factors, like a foldable device, or eliminate the device altogether. Could everything be done through a watch/wrist device? What about implantable tech that could link to a Bluetooth earpiece along with contact lenses or glasses that could act as your camera? We’ll be keeping a close eye on what’s next.
  30. 30. IGNITEPARTNERSHIP.COM
  31. 31. 1) Newman, Mark and SASI Group. “Cellular Subscribers 1990” 2006, <http://www.worldmapper.org/posters/worldmapper_map333_ver5.pdf> (24 July 2017). 2) Pew Research Center. “Mobile Fact Sheet — Mobile Phone Ownership Over Time” 12 January 2017, <http://www.pewinternet.org/fact-sheet/mobile/> (24 July 2017). 3) Duran, H.B. “10 Essential Stats For Influencer Marketing In 2017” 17 July 2017, <https://www.ion.co/essential-stats-for-influencer-marketing-in-2017> (24 July 2017). 4) McSpadden, Kevin. “You Now Have a Shorter Attention Span Than a Goldfish” 14 May 2015, <http://time.com/3858309/attention-spans-goldfish/> (24 July 2017). 5) Honjo, Kim. “How AI Is Already Changing Your Life Backed by 6 Incredible Stats — 57 percent of consumers …” 1 March 2017, <https://www.salesforce.com/blog/2017/03/artificial-intelligence-chang- ing-your-life-statistics.html> (24 July 2017). Sources

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