1. Puma has launched a social media campaign connecting users with local sports and social events through a Facebook-like page on their website. 2. Vodafone launched a campaign in the Netherlands pitting Formula 1 driver Lewis Hamilton in a real race against a virtual car composed of Facebook profile photos to promote their mobile data network. 3. A vending machine in London and other UK cities dispenses free drinks to users who complete mini-games testing mental agility on an interactive touchscreen, promoting the message that "brains perform best when hydrated."

1. 5 6 th September 2010

2. 1. Wear puma outside sports hours Puma have launched a worldwide campaign in honour of the ‘after hours athlete’. They’ve set up a new website puma.com/social. You set up a page similar to a facebook page and the advertiser connects you with social events and people in your area. A very clever way of moving puma attire away from the playing field, and nice that its not Nike doing something clever for once

3. 1. Puma Social Club

4. 2. Clever Vodafone campaign Vodafone launched a new campaign in Netherlands called: Facebook vs. Hamilton . On September 13, the world’s youngest Formula 1 champion Lewis Hamilton takes on racing against a virtual race car, composed of profile photos of 28,800 Facebook members. The race is organized by Vodafone Netherlands to mark the release of its upgraded mobile data network. Who is going to finish earlier: Hamilton, who has to speed over a trail of 2.7 km, or the virtual Facebook car of 288 MB?

5. 2. Vodafone facebook v hamilton campaign

6. 3. Britvic Smart Vending Machine Hard on the heels of our story about the world's first smile-activated vending machine comes word of a similarly paradigm-busting innovation: a machine that dispenses free spring water drinks to those who can prove their mental prowess. No mere smile earns a reward from the Smart Vending Machin e, which was launched recently by British Britvic's Juicy Drench drink brand. Rather, consumers must play a series of games designed to test their mental agility. Featuring an interactive touch screen, the device is programmed with 40 different games, ranging from clever mathematical tasks to visual “spot the difference” challenges. Each of the games is designed to test alertness, underscoring the Juicy Drench brand's message that “brains perform best when they’re hydrated.” The Smart Vending Machine was installed in London last week at the Westfield shopping centre and Covent Garden Train Station. In September, it's slated to pop up in Manchester, Birmingham and Bristol.

7. 3. Interactive vending machine

8. 4. Tipp-Ex You – Do You Shoot The Bear A clever new ad from Tipp-Ex called “NSFW. A Hunter Shoots A Bear” The ad begins as a standard YouTube video, only 30 seconds long. But near the end of the clip, there are buttons presented to you in a sort of choose-your-own-adventure kind of way, as you’re asked to choose whether the main character shoots the bear or not. Regardless of what you choose, you’re then taken to a page that looks like another YouTube video, but it’s not. It’s a full-page flash file.

9. 4. Tipp-Ex You – Do You Shoot The Bear

10. 5 . Typhoo leverage corrie association Typhoo Tea is to leverage its role as official partner of Coronation Street's 50th anniversary with a range of promotional activity, including the chance for consumers to spend a day on the set of the soap opera. The move comes as Typhoo looks to gain ground on rival tea brands such as Tetley and PG Tips. The ‘Golden Teabag’ on-pack promotion will also offer 100 consumers the chance to win a set of limited edition, collectable, Corrie-themed caddies with Typhoo teabags inside. The main prize is the chance to spend a day on the set of the soap opera and appear in an episode. Additionally, the tea brand is offering aspiring vocalists and fans of the soap the chance to win further prizes.

11. 5. typhooalong.co.uk