1. FOCUS IN
LOCK OUT; FOCUS IN
Charley Nevin, Charlotte Grant, Kate Thornhill, Megan Stone,
Melissa Daly, Romy Curtis
2. Students, Parents for their children, anyone who needs to
focus, procrastinators
e.g. studying for exams, completing paperwork for a
deadline, parents who want their children to be productive
instead of wasting time on their devices
Anytime
At home when studying
Procrastination, distraction, young children playing games
and refusing to sleep
BACKGROUND SITUATION
3. e.g.
• Your friend is looking through your phone
• Procrastination when doing
homework/studying for exams
• Addictive games preventing sleep
SPECIFIC PROBLEMS
4. How can an app help to enhance
learning, prevent procrastination,
and keep certain things private?
CORE QUESTION ADDRESSED
5. • Lock yourself out of selected apps for a chosen amount of
time which can help with annoying notifications and
addictive games
• Lock yourself out of your device completely for a set
amount of time, this can ensure that you complete any
work quickly and efficiently, with no distractions from
your device
KEY INSIGHT STATEMENTS
6. My team, Focus In, is developing a mobile app
that can
help a wide range of people, who suffer from
procrastination, or an addiction to their device
to get their work done, quickly, efficiently and
within the deadline.
MINI ELEVATOR PITCH
7. PERSON 1: Nigel Curtis- works full time with a chair company. Feels he often
gets distracted by personal emails when sorting with work emails, on his way to and
fro work. He agreed with us that this app would prevent this sort of distraction in the
future.
PERSON 2: Joshua Nevin- A new university student who is finding the workload
tough. As Joshua was on his phone a lot during studying through his A-levels, he
decided to knuckle down on his new degree. He agreed- “this app will most
certainly stop me from procrastinating with future revision and projects”
PERSON 3: Lorraine Thornhill- “I am a working mum of two, and my eldest
daughter, Kate, never puts down her phone. I just want to spend some real time
with her!!!” Lorraine thought that this app will help limit the time her daughter
spends on her phone, therefore being useful for Lorraine and Kate’s benefits.
USER PROFILES
8. In the apple app store, there is currently a lockout app which
can ‘hide your pictures and videos without hassle and keep out
snoopers’
We believe that our idea is superior because ours can do more –
as well as doing the above, ours can also lock out other apps
and, with a countdown and timer aspect, can lock the user
completely from their device.
There is also a similar one called ‘the mayday button’ which can
be used on a Kindle.
Ours is more efficient and can be used on a wider range of
devices.
EXISTING PRODUCTS
9. • Teenager studying for exams finds themselves procrastinate. They
would lock out addictive and distracting apps using Focus In.
• Parent worried about child spending too much time on their device
uses the countdown aspect to limit usage.
• User with private information or pictures can lock some apps to
prevent friends from finding these things.
• Person is driving and would not like to be distracted by their device.
MVP USER STORIES AND FEATURE CHOSEN
10. See following slides- made using Balsamiq Mockups
FLOW OF APP AND USER FEEDBACK INTEGRATED
11.
12.
13.
14. -
ADAPTIONS
According to a questionnaire we handed out, we
discovered that people would prefer it if could lock
out single apps, not just the whole device, hence
we adapted to this require.
We also thought it would be more suitable if we had
3-5 emergency contacts in case of situations
where apps like the messaging service are
blocked.
15. • We have talked to some experts who have said
that this app is technically possible, however we
would need some professional help in developing
the app further.
• Our app does not rely heavily on technical as it
makes use of features already available such as
turning off notification centre for certain apps.
FEASIBILITY. DATA, CONTENT, TECHNICAL
16. This shows that there is a
wide gap in the market for
an app like ours.
We believe that we do not
need customers to pay, as
we will sell our app for free
and make profit with small
advertisements.
CUSTOMER PLEDGES
17. 1. We will ask twitter users, YouTubers and blogs to
promote out app as many have already expressed an
interest in one similar to ours
2. We will ask the people who download our app to share
it, both on and offline.
3. We will make presentations throughout our school.
THREE CORE MARKETING ACTIVITIES
18. We showed our work to a total of 3
experts, who all said our idea was
achievable, realistic and appealing to a
wide range of people.
EXTRA INFORMATION
