Digital India 2014 A Presentation
by Image Courtesy Incredible India

Destination: INDIA Population Density Opportunity
Connectivity 1.2 Billion+ 22 Scheduled Languages Biggest Mid Income group in the world Over 900 Million Mobile phone connections ! ! ! In addition to: English Hindi Over 150 Million Mid Income house holds Over 130 Million Smart Phone ! ! Growing consumption from Tier 2 & Tier 3 cities Over 200 Million Internet Users In numbers ! Male: 650 Million Female: 580 Million ! 52% of population below 25 years of age Diversity ! 1700 plus dialects Story told by IDEATELABS Middle Class Technology

1,283,810,000 TOTAL POPULATION 1 /
120 TABLET USERS 1 / 10 MOBILE INTERNET USERS 1 / 13 SOCIAL MEDIA USERS 1/6 INTERNET USERS Figures as on December 2013 Source: BI Intelligence, IAMAI, Neilsen Story told by IDEATELABS

The Age of SCREENAGERS Story
told by IDEATELABS

A new Consumer has emerged:
USER 3.0 SEARCH SURF SHARE Avid Searchers who use Web + Mobile to instantly research a product or Service anywhere, anytime. They form impressions about brands / issues after seeing news / content / ads & Reviews on the same by others. Avid Social Media Consumers who actively SEEK & SHARE experiences with thousands of others in an instant. Story told by IDEATELABS

Indian Online Population grows steadily
73.9 Million Indians Surfed the Web via a Home or Work Computer Growth Over 1 Year +31% Total Unique Visitors (000) 56,318 March 2012 Story told by IDEATELABS 73,872 March 2013 Source: comScore Media Metrix, March 2012 to March 2013

205 Million INDIAN INTERNET USERS
350 Million Story told by IDEATELABS BY 2015 Figures as on December 2013 Source: IAMAI

39% Story told by IDEATELABS
61% Figures as on December 2013 Source: IAMAI

137 Million URBAN Story told
by IDEATELABS 68 Million RURAL 58% YoY Growth Figures as on December 2013 Source: IAMAI

IN 5 YEARS INDIA’s RURAL
MARKET WILL BE 2X BIGGER THAN INDIA’s URBAN MARKET TODAY Story told by IDEATELABS

India’s Online Population Skews Significantly
Younger Than Other BRIC Countries with 75% Under the Age of 35 % of Population WW China 26% 28% India Russia Brazil 26% 20% 31% 36% 25% 30% 24% 39% 31% 30% Persons: 25-34 Persons: 45-54 Persons: 55+ 13% 10% 16% 22% Persons: 15-24 Story told by IDEATELABS 14% 20% 7% 6% 3% 15% 7% 12% 8% Persons: 35-44 Source: Comscore

21 Million USERS VISIT ONLINE
SITES / SOCIAL MEDIA TO FIND THEIR PARTNERS Story told by IDEATELABS Source: IAMAI

40 Million CHECK ONLINE REVIEWS
Story told by IDEATELABS Source: IAMAI

57 Million WANT BRAND RELATED
INFORMATION Story told by IDEATELABS Source: IAMAI

Fastest Growing Web Categories in
India Blogs Category Showed Phenomenal Growth, Adding 11.6m New Users 7,221 Total Unique Visitors (000) Apparel 85% YOY 13,390 7,339 Comparison Shopping 52% YOY 11,141 24,278 Blogs 35,906 8,109 Financial Information / Advice Story told by IDEATELABS 48% YOY 43% YOY 11,571 Mar-12 Mar-13 Source: Comscore

Social Networking Continues to Grow
in India Facebook Leads the Charge 86%! Indian Web Users Visit a Social Networking Site 27% Increase in Indian Online Video Audience in the last 12 months 28% Increase in Facebook Visitors in the last 12 months 59,642,000 217 Users visited Facebook on their PC’s Mins Spent on FB by an Avg User Story told by IDEATELABS Source: Comscore

UNIQUE SEARCHERS IN INDIA GREW
BY 28% INDIA IS NOW THE FOURTH LARGEST AUDIENCE OF SEARCHERS IN THE WORLD AFTER CHINA,US AND JAPAN Advertisers ran online ad campaigns in September 2013 3900+ 395 Advertisers ran online ad campaigns in September 2013 Average no of display ads an Indian is exposed to Story told by IDEATELABS Source: Neilsen, IAMAI

Google Accounts for 90% of
the Search Volumes Average of 33.5 Minutes Spent on These Sites Key Search Statistics in India 67.5 million unique searchers 6.4 billion searches 7.6 billion search result pages 1.6 billion search visits Story told by IDEATELABS 90% Google Yahoo Ask Facebook All others

950 Million Mobile Users The
fastest growing Mobile Subscriber base in the world Story told by IDEATELABS

81% 10% 9% of India
uses a Mobile Phone of India uses a Smart Phone of India uses a Multimedia Phone Story told by IDEATELABS Source: Neilsen

Mobile Internet Users in India
85 Million URBAN Story told by IDEATELABS 25 Million RURAL Source: Neilsen 2013

Almost Half the Mobile Internet
Users are less than 25 48% <18 yrs Story told by IDEATELABS 18-24 yrs 25-30 yrs 31-35 yrs 36-41 yrs 41+ yrs Source: Neilsen

Devices Connectivity Usage Story told
by IDEATELABS 431 Million INTERNET CAPABLE PHONES 156 Million MOBILE INTERNET CONNECTIONS 110 Million ACTIVE USERS Figures as on December 2013 Source: IAMAI, Economic Times, COAI

No. of Smartphone users in
India (Mn) 382 171 3G Subscriptions in India (Mn) 2016 116 2015 67 2014 29 2013 2012 AG C 91% R= 266 Source: IDC, Avendus Estimates 173 Source: Telecom Companies Annual Reports, Avendus Analysis 2016 2015 2013 2012 2014 56 23 Story told by IDEATELABS 88

What do they do on
Mobile? Year-On-Year growth of app usage by category Messaging and Social 203% Utilities and Productivity 149% Overall App Usage 115% Music, Media & Entertainment 78% Lifestyle and Shopping 77% Games Sports, Health & Fitness 66% 49% News & Magazines 31% Story told by IDEATELABS Source: Flurry Analytics

Tablet Ownership Tablet Unit Sales
in India 3% Already Own 11% Intend to buy in 3 months Story told by IDEATELABS 1.9 MILLION 427% 51% SPEND MORE THAN 2 HOURS A DAY Source: MAIT 2013, CMR (India Tablets Consumer Usage & Adoption Trends 2013)

SMART PHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONES SMART PHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONES SMART PHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONES 95% 91% 54% Story told by IDEATELABS Source: Google’s “Our Mobile Planet” Report, We Are Social

Social media becomes old school
Social engagement transitions from being a shiny, new object to being a customer service and marketing necessity. Story told by IDEATELABS

Top 3 Social Networks in
India 90 Million Story told by IDEATELABS 33 Million 18 Million Source: Respective Sources

19 Million 22 Million 15
Million 130% 58% 589% increase in user base since March 2012 Story told by IDEATELABS increase in user base since last 6 months increase in user base since March 2012 Source: Industry Sources

Users visited Facebook in December
2013 Story told by IDEATELABS 18.7 Linkedin 3,884 9.1 Twitter 2,954 14.5 Zedge.net 2,044 1,939 Yahoo! Profile 1,855 Tumblr 1,514 8.2 Orkut Pinterest 1.7 7.9 9.2 Minutes per Visitor 11,127 Unique Visitors (000) Business-Focused LinkedIn in #2 Spot 59,642,000 Source: Various Sources

Penetration and Usage ANY SOCIAL
NETWORK FACEBOOK GOOGLE TWITTER OWN AN ACCOUNT LINKEDIN Story told by IDEATELABS USED IN THE PAST MONTH Source: GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS
SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY AVERAGE TIME THAT SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 4H 54M 2H 36M 2H 26M Story told by IDEATELABS Source: GlobalWebIndex Wave 11, WeAreSocial

SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION BASED SERVICES 12% 57% 29% Story told by IDEATELABS Source: GlobalWebIndex Wave 11, WeAreSocial

Top 10 Facebook Pages in
India 12,107,610 9,495,622 9,284,402 7,850,174 6,492,952 6,480,639 6,419,917 6,207,454 5,801,646 5,724,848 Story told by IDEATELABS Source: Reputome

Top 10 Twitter Brand Profiles
in India 521,061 191,566 175,824 151,564 149,402 101,758 98,606 97,942 92,222 89,359 Story told by IDEATELABS Source: Reputome

55% Indians watch videos everyday
If you Create it… They will Watch Story told by IDEATELABS

500 years More than ’
worth of YouTube videos are watched daily on Facebook. Story told by IDEATELABS 700 More than YouTube videos are shared on Twitter every minute.

34% 16% Apparel Shoppers more
likely to purchase after viewing an online video ad, versus TV. 88.3% Story told by IDEATELABS Completion Rate for 30-second mobile video ads Source: ReelSEO, Rhythm Insights

In an average month in
India 54 Million Unique Video Viewers 3.7 Billion 432 Minutes 23.3 Billion Total Videos Per User Total Minutes Story told by IDEATELABS

Top Video Properties in India
By Unique Viewers, March 2013 Total India - Age 15+, Home & Work Locations Property Videos (000) Minutes per Viewer Total Internet: Total Audience 54,025 37,13,118 431.5 Google Sites 31,519 20,68,156 257.8 Facebook 18,606 1,50,565 21.9 Yahoo! Sites 8,243 37,566 14.6 VDOPIA 6,444 23,492 1.5 TubeMogul Video Ad Platform 5,507 29,113 1.4 DailyMotion 4,275 83.002 59.6 Adotube 3,960 6,015 0.6 Komli Play 3,912 17,423 2.3 Viacom Digital 3,724 11,661 7.1 VEVO Story told by IDEATELABS Unique Viewers (000) 2,880 13,704 13.6 Source: ComScore Video Matrix

Frequency of Watching Online Video
Content by Devices On PC/Laptop On TV/Connected through STB On Mobile Phone / Smartphone On TV / Without STB On Tablet Every Day 3-5 times a week Once a week Once a month Less than once a month Global Survey Story told by IDEATELABS Source: Accenture Video Solutions Survey 2013

Consumption of various content by
device type On TV Set without a Set top Box On TV/Connected through STB On PC / Laptop On Mobile Phone / Smartphone On Tablet Full Length Movies & TV Series LIVE Content UGC (e.g. Videos on Youtube) Short Video Clips Do not watch video Content Global Survey Story told by IDEATELABS Source: Accenture Video Solutions Survey 2013

150 Million Registered Users Story
told by IDEATELABS 40 Million Registered Users Global Data

India 2020 US$ 100 Billion
Size of E Commerce Market 300 Million Story told by IDEATELABS Online Consumers

16 Billion US$ SIZE OF
E-COMMERCE MARKET IN INDIA 2007 US$ 1.75 Bln Story told by IDEATELABS 88% YoY Growth Figures as on December 2013 Source: ASSOCHAM

1.8 Billion US$ SIZE OF
E-TAILING MARKET IN INDIA 55% YoY Growth Story told by IDEATELABS Figures as on December 2013 Source: IAMAI

35% 65% 55% 35% 8%
Story told by IDEATELABS 18-35 yrs 26-35 yrs 36-45 yrs 2% 45+ yrs Source: Economic Times

E Commerce wave comes in
from most unexpected quarters Apparels, Luxury, Jewellery seen rising rapidly 21.0% % Reach of Retail Categories 11.0% 7.0% 8.0% Retail - Movies Health Care 13.0% 16.0% 15.0% Computer Hardware 80% Consumer Electronics Comparison Shopping Computer Software Apparel Highest % Growth in 3 months (Retail Category) 26% Retail - Food Story told by IDEATELABS Tickets 25% Jewelry/Luxury Goods/Accessories 18% 17% Fragrances/ Cosmetics Health Care Source: Neilsen

ONLINE SHOPPING 66 92 67
42 MOBILE SHOPPING % consumers prefer to purchase from a retailer’s site v/s its app when making online purchase consumers use mobile devices to browse or research products or services once a month % shoppers have more confidence in info sought online vs anything from any other source consumers complete transactions with their mobile devices monthly % consumers use search engines in their product research leading to purchase mobile searches carried out lead to action % consumers use search engines in their product research leading to purchase mobile searches leading to purchase Story told by IDEATELABS 32 15 90 50 % % % % Source: India Social

Top 10 E-Commerce Websites in
India Story told by IDEATELABS Source: Based on Reported Traffic Numbers in December 2013

DIGITAL ADVERTISING IN INDIA Story
told by IDEATELABS

6.3% 11.3% Advertising Growth Rate
Indian Online Ad Revenues Forecast 2014 Media Category (INR in Millions) 2013 (INR in Millions) % Change % Market Share Television 1,40,920 1,50,186 6.6 41 ! 1,37,810 1,46,079 6.0 40 Internet 20,576 27,000 31.2 7 OOH 18,000 19,260 7.0 5 Radio 12,723 13,741 8.0 4 Magazines 8,198 8,198 0.0 2 Cinema 2,275 2,633 15.7 1 3,40,502 3,67,096 7.8 100 Newspaper Grand Total 2012 Source: Magna Global, January 2014 Story told by IDEATELABS

Total Online Advertising Spend in
India Search Display Mobile Social Media Email Video (FY 2011-2012) INR 2,938 CR INR 1,750 Cr (FY 2012-2013) Story told by IDEATELABS INR 2,260 Cr BY MARCH 2014 Source: IAMAI and IMRB Report 2013

Advertising Growth in India billions
of Indian Rupees 2012 2013 2014 2015 2016 CAGR 154 172 193 215 241 11.5% TELEVISION 130 148 170 197 230 14.7% OOH 20 22 24 26 29 10.0% DIGITAL 20 26 34 44 57 29.9% RADIO 13 16 20 24 30 20.7% 337 384 440 506 586 14.3% PRINT ! Grand Total Source: FICCI, KPMG International, EMarketer Story told by IDEATELABS 30% CAGR DIGITAL IS THE FASTEST GROWING SECTOR

Display Advertising Landscape by Advertisers
AUTOMOTIVE BUSINESS SERVICES 3% IN SEPTEMBER 2013 2% COMPUTERS & TECH CONSUMER GOODS EDUCATION 30.2 8% 2% 1% FINANCE 5% HEALTH 2% MEDIA & ENTERTAINMENT 2% 19% 23% DIGITAL OTHERS 1% PUBLIC SERVICES 1% 18% RETAIL 5% TELECOM TRAVEL Story told by IDEATELABS 380 CRORES OF AD IMPRESSIONS 395 AVERAGE FREQUENCY PER USER INR MULTI CATEGORY BILLION ADS SERVED 3% Source: IAMAI and IMRB Report 2013

Trends in Ad Categories (2013)
Number in Millions 587 AUTOMOTIVE 612 728 705 JUNE JULY AUG SEPT 744 JUNE 452 576 559 JULY AUG SEPT 912 1,090 1,200 1,190 JUNE JULY AUG SEPT FINANCE 4,490 3,760 JUNE Story told by IDEATELABS CONSUMER GOODS 4,300 JULY AUG Source: IAMAI and IMRB Report 2013 3,970 SEPT RETAIL

Top Display Advertisers in India
Story told by IDEATELABS

Advantage:
Story told by IDEATELABS

India in the most enviable
position in APAC for exploiting Digital Story told by IDEATELABS

2014 will set the pace
for a New Paradigm in Consumer Engagement Story told by IDEATELABS

Digital Media is not a
medium to simply broadcast your communication message Story told by IDEATELABS

Use it to nurture &
build your BRAND & Use it to build lasting RELATIONSHIPS Story told by IDEATELABS

Visit us @ www.id8labs.com /TheIdeateLabs
IdeateLabs @TheIdeateLabs Story told by IDEATELABS