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Digital India
2014

A Presentation by

Image Courtesy Incredible India
Destination: INDIA
Population

Density

Opportunity

Connectivity

1.2 Billion+

22 Scheduled
Languages

Biggest Mid Incom...
1,283,810,000
TOTAL POPULATION

1 / 120

TABLET USERS

1 / 10

MOBILE INTERNET USERS

1 / 13

SOCIAL MEDIA USERS

1/6

INT...
The Age of

SCREENAGERS
Story told by IDEATELABS
A new Consumer has emerged:

USER 3.0
SEARCH

SURF

SHARE

Avid Searchers who use Web + Mobile
to instantly research a pro...
Indian Online Population grows steadily
73.9 Million Indians Surfed the Web via a Home or Work Computer

Growth Over 1 Yea...
205 Million
INDIAN INTERNET USERS

350 Million
Story told by IDEATELABS

BY 2015

Figures as on December 2013
Source: IAMA...
39%
Story told by IDEATELABS

61%
Figures as on December 2013
Source: IAMAI
137 Million
URBAN

Story told by IDEATELABS

68 Million
RURAL

58%

YoY
Growth

Figures as on December 2013
Source: IAMAI
IN 5 YEARS

INDIA’s RURAL MARKET
WILL BE

2X BIGGER
THAN

INDIA’s URBAN MARKET TODAY
Story told by IDEATELABS
India’s Online Population Skews Significantly Younger Than
Other BRIC Countries with 75% Under the Age of 35

% of Populat...
21 Million

USERS VISIT ONLINE SITES / SOCIAL MEDIA
TO FIND THEIR PARTNERS
Story told by IDEATELABS

Source: IAMAI
40 Million

CHECK ONLINE REVIEWS

Story told by IDEATELABS

Source: IAMAI
57 Million

WANT BRAND RELATED INFORMATION

Story told by IDEATELABS

Source: IAMAI
Fastest Growing Web Categories in India
Blogs Category Showed Phenomenal Growth, Adding 11.6m New Users
7,221

Total Uniqu...
Social Networking Continues to Grow in India
Facebook Leads the Charge

86%!

Indian Web Users Visit a Social
Networking S...
UNIQUE SEARCHERS IN INDIA GREW BY 28%
INDIA IS NOW THE FOURTH LARGEST AUDIENCE OF SEARCHERS IN THE
WORLD AFTER CHINA,US AN...
Google Accounts for 90% of the Search Volumes
Average of 33.5 Minutes Spent on These Sites

Key Search Statistics in India...
950 Million
Mobile Users
The fastest growing Mobile
Subscriber base in the world
Story told by IDEATELABS
81%

10%

9%

of India uses a
Mobile Phone

of India uses a
Smart Phone

of India uses a
Multimedia Phone

Story told by I...
Mobile Internet Users in India

85 Million
URBAN
Story told by IDEATELABS

25 Million
RURAL
Source: Neilsen 2013
Almost Half the Mobile Internet Users are less than 25

48%

<18 yrs

Story told by IDEATELABS

18-24 yrs

25-30 yrs

31-3...
Devices
Connectivity
Usage
Story told by IDEATELABS

431 Million
INTERNET CAPABLE PHONES

156 Million
MOBILE INTERNET CONN...
No. of Smartphone users in India (Mn)

382

171

3G Subscriptions in India (Mn)

2016

116

2015

67

2014

29

2013

2012...
What do they do on Mobile?
Year-On-Year growth of app usage by category
Messaging and Social

203%

Utilities and Producti...
Tablet Ownership
Tablet Unit Sales in India
3%
Already Own

11%
Intend to buy in 3 months

Story told by IDEATELABS

1.9 
...
SMART PHONE USERS
SEARCHING FOR LOCAL
INFORMATION VIA THEIR
PHONES

SMART PHONE USERS
RESEARCHING
PRODUCTS VIA THEIR
PHONE...
Social media
becomes old school
Social engagement transitions from being a shiny, new object
to being a customer service a...
Top 3 Social Networks in India

90 Million

Story told by IDEATELABS

33 Million

18 Million

Source: Respective Sources
19 Million

22 Million

15 Million

130%

58%

589%

increase in user base
since March 2012

Story told by IDEATELABS

inc...
Users visited Facebook in December 2013

Story told by IDEATELABS

18.7

Linkedin
3,884

9.1

Twitter

2,954

14.5

Zedge....
Penetration and Usage
ANY SOCIAL NETWORK

FACEBOOK

GOOGLE
TWITTER
OWN AN ACCOUNT

LINKEDIN
Story told by IDEATELABS

USED...
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

AVERAGE TIME THAT
MOBILE I...
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

PERCENTAGE OF MOBILE
USERS USING SOCIAL
MEDIA APPS ON THEIR
...
Top 10 Facebook Pages in India

12,107,610

9,495,622

9,284,402

7,850,174

6,492,952

6,480,639

6,419,917

6,207,454

5...
Top 10 Twitter Brand Profiles in India

521,061

191,566

175,824

151,564

149,402

101,758

98,606

97,942

92,222

89,3...
55% Indians watch videos everyday
If you Create it… They will Watch
Story told by IDEATELABS
500 years

More than
’ worth of
YouTube videos are watched daily on
Facebook.
Story told by IDEATELABS

700

More than
You...
34%

16%

Apparel Shoppers more likely to purchase after
viewing an online video ad, versus TV.

88.3%
Story told by IDEAT...
In an average month in India

54
Million
Unique Video Viewers

3.7
Billion

432
Minutes

23.3
Billion

Total Videos

Per U...
Top Video Properties in India
By Unique Viewers, March 2013
Total India - Age 15+, Home & Work Locations
Property

Videos
...
Frequency of Watching Online
Video Content by Devices
On PC/Laptop

On TV/Connected
through STB

On Mobile Phone /
Smartph...
Consumption of various content by
device type
On TV Set without
a Set top Box

On TV/Connected
through STB

On PC / Laptop...
150 Million
Registered Users

Story told by IDEATELABS

40 Million
Registered Users

Global Data
India 2020

US$ 100 Billion
Size of E Commerce Market

300 Million 

Story told by IDEATELABS

Online Consumers
16 Billion

US$
SIZE OF E-COMMERCE MARKET IN INDIA
2007

US$ 1.75 Bln
Story told by IDEATELABS

88%

YoY Growth

Figures a...
1.8 Billion

US$
SIZE OF E-TAILING MARKET IN INDIA
55%

YoY Growth
Story told by IDEATELABS

Figures as on December 2013
S...
35%

65%

55%
35%
8%

Story told by IDEATELABS

18-35 yrs

26-35 yrs

36-45 yrs

2%
45+ yrs

Source: Economic Times
E Commerce wave comes in from most unexpected quarters
Apparels, Luxury, Jewellery seen rising rapidly

21.0%

% Reach of ...
ONLINE SHOPPING

66
92
67
42

MOBILE SHOPPING

%

consumers prefer to purchase from a retailer’s
site v/s its app when mak...
Top 10 E-Commerce Websites in India

Story told by IDEATELABS

Source: Based on Reported Traffic Numbers in December 2013
DIGITAL
ADVERTISING
IN INDIA
Story told by IDEATELABS
6.3%

11.3%

Advertising Growth Rate

Indian Online Ad Revenues Forecast 2014
Media
Category

(INR in Millions)

2013

(IN...
Total Online Advertising Spend in India

Search
Display
Mobile
Social Media
Email
Video

(FY 2011-2012)

INR 2,938 CR

INR...
Advertising Growth in India

billions of Indian Rupees

2012

2013

2014

2015

2016

CAGR

154

172

193

215

241

11.5%...
Display Advertising Landscape by Advertisers
AUTOMOTIVE
BUSINESS SERVICES

3%

IN SEPTEMBER 2013

2%

COMPUTERS & TECH
CON...
Trends in Ad Categories (2013)
Number in Millions
587

AUTOMOTIVE

612

728

705

JUNE

JULY

AUG

SEPT

744
JUNE

452

57...
Top Display Advertisers in India

Story told by IDEATELABS
Advantage:

Story told by IDEATELABS
India in the most enviable position in
APAC for exploiting Digital

Story told by IDEATELABS
2014 will set the pace for a New
Paradigm in Consumer Engagement
Story told by IDEATELABS
Digital Media is not a medium to simply broadcast
your communication message

Story told by IDEATELABS
Use it to nurture & build your BRAND
&
Use it to build lasting RELATIONSHIPS

Story told by IDEATELABS
Visit us @

www.id8labs.com

/TheIdeateLabs
IdeateLabs
@TheIdeateLabs

Story told by IDEATELABS
Advertising Growth in India billions
Advertising Growth in India billions
Advertising Growth in India billions
Advertising Growth in India billions
Advertising Growth in India billions
Advertising Growth in India billions
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Advertising Growth in India billions Digital Statistics 2014 - India

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Advertising Growth in India

billions of Indian Rupees

2012

2013

2014

2015

2016

CAGR

154

172

193

215

241

11.5%

TELEVISION

130

148

170

197

230

14.7%

OOH

20

22

24

26

29

10.0%

DIGITAL

20

26

34

44

57

29.9%

RADIO

13

16

20

24

30

20.7%

337

384

440

506

586

14.3%

PRINT
!

Grand Total

Source: FICCI, KPMG International, EMarketer

Story told by IDEATELABS

30% CAGR
DIGITAL IS THE FASTEST
GROWING SECTOR

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