This document outlines MTV India's social media strategy and digital marketing campaigns to engage their target audience of students and young professionals aged 16-27. It details MTV's presence and follower counts across various platforms like Facebook, Instagram, Twitter and YouTube. It also discusses sample campaigns like polls, contests and hashtags that engage viewers. The document proposes blog topics, influencer collaborations, and Facebook/Instagram ads to promote MTV shows and build their online reputation.

1. Bhoomi Kanakia
BHOOMI KANAKIA

2. EVERYTHING
THEY DO

3. Not just on
television!

4. • Facebook
• 11601704 likes
1,16,05,879

5. Insights of
upcoming
episodes

6. Behind the
scenes

7. Blog updates

8. #ThisDayThatYear

9. #MTVBhukkad

10. #MTVSamachar

11. #Friyay

12. Facebook live

14. Insta crush
of the day

15. #MtvProtip

16. #MTVMinnswot

17. 3.41M followers

18. Important days

19. Blog updates

21. 1,31,892 likes

22. #WackyWednesday

23. #DriveWithMtv
1,41,000 facebook fan
growth
#NanoEarth & #NanoEast
trended nationally.
#Nanosouth trended in
Chennai
Total tweet count :
1,47,532

24. Blog Topics
Technology
News
Music
Movies
Love and relationship
General

26. Viewers
are not
just from
India.

27. WHAT DO THE
COMPETITORS
DO?

28. Facebook 1,16,03,768 75,54,679 81,20,643
Instagram 590k 36.1k 133k
Twitter 3.42M 375k 293k
Youtube 11,45,372 2,47,082 10,30,962

36. #WhatWouldYouChoose

37. #ChalUdteHain

38. Relatable Videos

39. Live videos

40. MOOD
BOARD

42. TARGET
AUDIENCE

43. Students
16-24

44. Young
professionals
24-27

45. Happy-go-lucky
SIDDARTH MEHRA
Age 20
Male
No income
Mumbai
student
Music
Drama
Guitar
Photography
Dance
Cars
Parties
Friendly
Videogames
foodie

46. Fashion blogger
SHRUTI MEHTA
Age 18
Female
10,000 per month income
Chennai
Fashion Student
Magazines
Shows
Stylist
Feminist
Clothes
Shopping
Fitness

47. Traveller
SHIKHA KAPOOR
Age 25
Female
30,000 per month
Delhi
Movies
Adventure
Travel
Independent
Lives alone
Reality shows
Food
Singer
Music

48. CampaignsFOR THE
TARGET
AUDIENCE

49. 1.1 REACT TO
REVEAL
#MtvPolls

51. Who do you think is going to
take over the throne this year?
Subuhi kavya Ria
1.2 WHO DO YOU THINK
WILL WIN ?

52. Next mtv show
• #
#MyMtv

53. Indias next top model#IAmTheOne

55. SEARCH
ENGINE
OPTIMISATION

60. Backlinks

62. BLOG
CAMPAIGN

63. TECHNOLOGY
• These three inventions will turn you into
superhumans.
• 10 cool things your phone could do with your
travel pictures
• Did you know your laptop could do this too?

64. BOLLYWOOD
• Trailer premieres.
• Can you guess the celeb.
• Actors most embarrasing moments.
• Did you know what these celebrity tattoos
mean?

65. LOVE AND RELATIONSHIP
• Creepy AF tinder openers that make you
cringe very hard.
• Ridiculous dating ideas only celebs come
up with.
• Horrible dating mistakes your favourite
celebs made, that you don’t want to repeat.

66. GENERAL
• Sonam Kapoor is creating a beauty blogger
reality show and you could be on it.
• 5 small music festivals that are totally worth
it.
• 7 things you need to know about this
weekend.

67. MUSIC
• Can you guess what song this is?
• Song of the week.
• #WhatDoYouMean.

68. EmailEMAIL
MARKETING

70. Rules Image 1 Image 2
Image 3
Where to find
the image
Image 4
Image 5 Image 6
Link to voot if
didn’t open
before the day
of the episode.

71. INFLUENCER
CAMPAIGNS

72. #MtvWars

73. #MtvWars

74. #WhatsGoingOn

75. #MtvCharcha

76. #MtvSchool
RJ Malishka
Radio Mirchi

77. Mumbiker Nikhil
Nikhil Sharma
YouTuber
#MtvSchool

78. comedians
Kanan Gill
comedian
YouTuber
#MtvSchool

79. Anuj Gosalia
Chintan Ruparel
Terribly tiny tales
#MtvSchool

80. ONLINE
REPUTATION
MANAGEMENT

86. WHAT ELSE
CAN MTV
DO?

87. #JamWithMtv

88. Fb adsFACEBOOK
& INSTAGRAM
ADS

89. 1)

94. Sign up form

95. 2)
2)

99. THANKYOU