The document summarizes a conference on Kansei engineering and emotion research. It discusses the need for an expanded design process to address formidable problems and powerful solutions emerging from exponential technologies. The new process would consider broader factors like culture, environment, policy and experience. It also highlights crucial needs around population growth, resources and climate change, as well as emerging technologies in areas like biotechnology, nanotechnology and information technology.

1. KEER2012 International Conference
Kansei Engineering and Emotion Research
Design for
the Hypernanotech Age
Charles L. Owen
Institute of Design
Illinois Institute of Technology
May 23, 2012
Department of Industrial Design, NCKU
National Cheng Kung University,
Taiwan Institute of Kansei,
Japan Society of Kansei Engineering
Penghu, Taiwan

2. What Should We Know? Field
Design Today
Design today:
primarily Synthetic; Strategy
concerned with
form-giving Tactics
Design Process
• Analysis
insight Analysis Synthesis
• Synthesis
ideas
Design
Methodological
Focus
• Strategy
the Concept
• Tactics Tactics
the Details

3. What Should We Know? Field
Design Tomorrow
Design tomorrow:
moving from Syn- Strategy Tomorrow
thetic/ Tactical to
greater balance
Analysis Synthesis
Process Design
More concern for Strategy
understanding
users and system Tactics
Focus Analysis Synthesis
More concern for Design
building concept
before details –
Tactics
What should it be? Today

4. What Should We Know? Formulation
Problems ⇒|⇐ Solutions
Matching Changing
Needs with Emerg-
ing Technologies
Em c h
g
frames opportunities
Te
ds in
er nol
e e ng
for Design
gi o g
ng ie
N ha
C
Changing Needs
s
• Cultural evolution
• Population growth
and movements
Emerging
Technologies
• Scientific
advancement
• Socio/political/
environmental
incentives

5. What Should We Know? Focus
Non-linear Future
Dramatic change Aquifer depletion Cyclonic Super Storms
and technological
development will
define the future
Changing Needs
• Diminishing
resources
• Climate change
Nanotechnology Biotechnology
Emerging
Technologies
• Doubling
phenomenon
• Exponential
technologies
Above: Dust storm, American midwest, 1930’s Above: Super typhoon Megi, October 2010
Below: Carbon nanotube representation Below: San Diego Center for Algae Biotechnology

6. What Should We Know? Formulation
Global Problems ⇒|⇐ Global Solutions
Changing Needs will
become Crucial.
Emerging Technolo-
Ex c h
gies will become
Te
p o no
ds l
ee ia
Exponential.
ne l o g
N ruc
nt ie
C
ia s
l
Crucial Needs
• Environmental
upheaval
• Water, food and
energy crises
Exponential
Technologies
• Hyper-science
advancements
• Global economic
development

7. What Should We Expect? Forces
Crucial Needs
Population growth Cyclonic Super Storms
spawns massive Rising Ocean Levels
environmental Flooding
change Climate Mud Slides
Change Drought
Climate Change Heat Waves
• Extreme weather Eco-zone Movements
events Population Wild Fires
• Land, sea and air Growth Rare Mineral Exhaustion
impacts Aquifer Depletion
Petroleum Depletion
Diminishing Diminishing Crop Failure
Resources Resources Arable Land Reduction
• Population unrest Tropical Forest Destruction
• Socio/economic Loss of Biodiversity
crises Wild Fisheries Exhaustion

8. What Should We Expect? Forces
Two Relevant References
World Watch
Institute
State of the World
2012.
Moving Toward
Sustainable
Prosperity.
New York:
W.W. Norton, 2012.
Lester R. Brown
Plan B 4.0.
Mobilizing to Save
Civilization.
New York:
W.W. Norton, 2009.
Book series from 1984 to 2012 Book series from Plan B (2003) to Plan B 4.0
(2009)

9. What Should We Expect? Forces
Flooding
Intense precipita-
tion events will
overwhelm normal
flood controls
Increased Local
Rain and Snowfall
20% to 40% more
water in heaviest
precipitation
Change in Patterns
of Precipitation
Annual local
increases as well
as decreases
Pakistan flooding, September 2010 UNICEF/Mogwanja

10. What Should We Expect? Forces
Drought
Extreme drought
will severely
impact most world
regions
Drier where Highly
Populated
Subtropical: dry
High-latitude: wet
Projected Severity
• Palmer Drought
Severity Index
• today: -.5 to +.5
• 2030: -4.0 to -8.0
extreme drought
Lake bed dried out by drought, Yunnan Province, China Associated Press
Projected drought conditions 2030’s National Center for Atmospheric Research

11. What Should We Expect? Forces
Exponential Technological Growth
Moore’s Law 4,398,046,511,104
"Every two years,
2,199,023,255,552
1,099,511,627,776
549.755,813,888
8
the number of 4
274,877,906,944
137,438,953.472
transistors that can
68,719,476,736
34,359,738,368
17,179,869,184 double 2
be placed on an
8,589,934,592
4,294,967,206
1
integrated circuit
2,147,483,648
1,073,741,824
1960 1962 1964 1966
two years
536,870,912
doubles."
268,435,456
134,217,728
67,000,000
33,554,432
16,777,216
8,388,608
Roughly every 2
4,194,304
Doublings
2,097,152
1,048,576
years:
524,288
262,144
• Same size,
131,072
65,536
32,768
power doubles
16,384
8,192
• Same power,
4,096
2,048
1,024
size halves
512
256
• Same price,
128
64
32
speed doubles
16
8
4
2
1
1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020
Year Date 2012

12. What Should We Expect? Forces
Exponential Technologies
Innovation Artificial Autonomous Transport
Converges to Hyper- Intelligence Personalized Education
Nanotechnology Information Computation Cloud Computing
Technology Systems Crowd Sourcing
Information Technology Networks & Internet of Things
• Artificial Intelligence Sensors Smart Energy Grid
• Computation Bioinformatics
Converging Biotech-
Systems Innovation nology
• Networks & Sensors Genetic Engineering
Robotic Home Care
Robotics
Biotechnology Mechano- Agricultural Robotics
technology
3D Printing
Mechanotechnology Digital Manu-
facturing
• Robotics Infinite Computing
• Digital Manufac- Medical Lab on a Chip
turing Technology AI Cloud Diagnostics
Nanotech- Nano Processes
Medical Technology nology Nanomaterials
Nanotechnology

13. What Should We Expect? Forces
Two Relevant References
Peter H. Diamandis
and Steven Kotler
Abundance.
The Future Is
Better than You
Think. New York:
Free Press, 2012.
Michio Kaku
Physics of the
Future.
How Science Will
Shape Human
Destiny and Our
Daily Lives by the
Year 2100.
New York:
Doubleday, 2011.

14. What Should We Expect? Forces
Biotechnology
New studies show
bacteria can create
rain in clouds
Ice Nucleation
• Pure water droplets
freeze: -40 °C
• Droplets with dust:
freeze: > -40°C
• Droplets with right
bacteria: -5 °C +
Rain Formation
• Rain requires
ice crystals
• Clouds are usually
warmer than -40°C
Green-stained Pseudomonas syringae in ice crystals Cultured bacteria: Pseudomonas syringae
B. C. Christner, Louisiana State University New York Times May 25, 2010

15. What Should We Expect? Forces
Biotechnology
Genetic modifica-
tions could opti-
mize ice nucleation
and water balance
with plant ecosys-
tems
Bioprecipitation
• Rain induced
when needed
• Rain deflected
when not needed
Rain storm over the American Sonoran desert. jimsbikeblog.files.wordpress.com/2009/

16. What Should We Do? Full Model
An Expanded Design Process
Formidable prob-
E x ech
T
p o no
ds
n e log
ee
lems and powerful
nt ie
N
tio g
lo n
va rgin
no tio
gy
ia s
n
ch ma
Po row
al
no e
C ha
In onv
lim ng
G
l
Te for
pu th
C
ci
la
In
C
at e
ce
llig ial
tio
e
en
ru
te ic
n
n
In rtif
s tio
C
A
em ta
st pu
Sy om
g n Bio ors ks &
rt
C
C
solutions demand
po
yc
n
n s or
om d E ans
lo -
lo
tio
n o no
gy
S e tw
nic
R
ca
c h ha
Tr
Ne
is
du
gy h-
Su ean
in
ec
us
g
olo tec
D eso
pe
M
on mo
im u
g
O
R
ur utin
te
r S ev
c
ze
in rc
o
Pe ton
ali
to
is es
p
s
Ge infor Ener Thin g
rm
hin
tic
Au
cin
Fl ud S ght s
L
gs
s
rs
bo
g -
C
g
oo lide
rin an
M
Ag boti tic tics Grid
els
So
ud
Ro
in
tu M
D t W tio
ds s
lo
ob are er
ac al
d
ro a ns
of
In
gy
C
w
Project
uf igit
R
ne
se
H
ro
et
ar
u ve
ea sta
design mediation
D
ct
Sm rn
C
e
gi
gy
te
no l
In
M
ch ica
a
En
lo
Bio art
In
fe
m
in
C
cs
Te e d
er
-
oti
e
W aus tion
gy ch
al
M
Aq
om
Pe
ild
lo te
Ex ep
o ne
uif
3D ricu c H
tro
R
no ano
C le L est D Biodiv austi
Fir on
h
er
Tr
Ar
le
al
ro an es e on
es
hip ting
N
D
um
Pr ltur
op
ab For
ti
p d R tru rsity
g
ic
pu
tin
R
D
le
al
cs
Fa edu ctio
om
ep
in
sti
W
le
C
no
ilu ctio n
ild
tio
C
ite
om roc iag
n
Fis
a
ria ses
re n
fin
D
n
he
In
AI b o
ate es
ud
rie
La
ls
lo
s
C
an o P
Ex
h
an
N
N
Interpret Nanotech
Interaction between Formative Evaluative
• Technology and
Filtration Filtration
n design
desig t tenet de
n te n e
sig t tensign
d e ene
culture
t Strategic et
de enet
tensign
et
t
sig
de
n
• Technology and Planning
desig t
design
te n e
tenet
Process
d e sig n sig n
d de
d
n
Analytic Synthetic
environment
t e n et
t e n et
Designing
te s ig n
t
te n
ne
de
et
de Tactical
te s ig n
Expand Design
ne et
t d e s ig
n d e s ig n te n
t e n et t e n et
Boundaries
• Policy Strategic
Plans Policy Conceptual Experience Financial Implemen-
• Experience
Plan Plan Plan Plan tation
Plan
Product
Tactical Descriptive Operational
Specifications Specification Specification

17. Frame
needs
Projects
• Potential
exponential
• Associated
The Project
technologies
technologies
Crucial needs /
C
ru
ci
al
G
N
R ee
D eso Po row
im u pu th
in rc la ds
is e s tio
hi n
ng
W
ild
Fi
Tr sh
op er
ic ie
al s C
Ar Fo Ex
ab re h C ha
le Bi l i m ng
C La D i austio st od at e
ro nd es ver n e
Pe tr s
R tro p
ar le
e u
Fa Redu uctio ity
Aq
M i c n
in ui m D lu tion
ep
er fer re
al D le
In Ex ep tio
se h le n
ct W aus tion
In ild tio
H fe
s Fi n
D eat W tatio res
R
ro a ns
C i M u ve
yc sing ud
lo O
ni c
c
Fl S ght s
s
Su ean
oo lide
pe
What Should We Do?
Le ds
rS ve
to l
rm s
s
Au
Pe ton
rs o
C on mo
lo u
C ud al
ize s T
ro
w C r
In d om d E ans
t So pu du po
Sm ern ca rt
et ur tin
Bi ar of ci g tio
oi tE ng n
G nf
or ne Thi
rg ng A
R en m I n rtif
ob et atic y G s t e ic
Ag ot
ic ic s rid C
l l i ial
ge
3D ricu H En Sy om nc
In
om st pu e
Pr ltur e
gi em ta
fin in al Ne
La ite tin R C ne s tio
g ob ar Se tw n
AI b o C ot e eri
C n om ic ng Bi nsor orks In
N lo a pu s n o ote s &
an ud C tin l o ch
T e for
N o D
hi
p g gy - c h ma
an P n o tio
om roc iag Ro lo n
at es no bo gy
er se st tic
ia s ic Di s
ls s uf git
ac al
tu M
M rin an
Te e d
ic g - M
ch a t e ech
Na no l ch a C
no no lo n o no In onv
lo te gy lo - no e
gy ch gy va rgi
- tio ng
T
n
Ex ech
p o no
ne log
nt ie
ia s
l
Framing

18. What Should We Do? Form-Making
The Process
Develop full system
io e
Ev Filt
solutions
at tiv
al rat
n
ltr a
n design
desig t
u a io
Fi rm
tiv n
tenet de
Fo
n te n e
sig et tensign
e
Tenet Filtration - de en et
t Strategic
Formative
de enet
tensign
et
t
sig
• Principles,
de
n
• Guidelines Planning
desig
design
• Ways of thinking
tenet
tenet
n
Analytic Synthetic
Planning
n
d e sig n
d e si g
t e n et
t e n et
Concept formation Designing
d e n et
te s ig n
Designing
t
te
si g
ne
de
Detail resolution
n
de Tactical n
te s ig n siget
ne d e s ig de n
t n d e s ig n te
Tenet Filtration - t e n et t e n et
Evaluative

19. What Should We Do? Filters
Tenets: Principles, Guidelines, Filters
Set directions and
io e
Ev Filt
verify compliance
at tiv
al rat
n
ltr a
n design
desig t
u a io
Fi rm
tiv n
tenet de
Fo
n te n e
s ig t 2 tensign
e
Design Tenet 2 de ne Strategic et
te
Human-centered
et n
de net
ten sig
3
te
s ig 6
Focus
de
n
Planning
desig
design
tenet
Design Tenet 3
tenet
Environment-
n
Analytic Synthetic
centered Concern
ig n
d e sig n
t e n et
t e n et
t 3 des
Designing
Design Tenet 6
d e et
ne n
Bias for Adaptivity
te n
te e si g
si 6
gn
d
de
te s ig n
Tactical gn
si t 2
ne d e s ig de e
t n d e si g n te n
t e n et t e n et

20. What Should We Do? Form-making
Core Planning and Design
Create system
solutions in n design
concept and detail desig t tenet de
n te n e
sig et tensign
de en et
t Strategic
Planning
de enet
tensign
et
t
sig
• Strategic thinking
de
n
• Analysis and Planning
desig
design
tenet
tenet
Synthesis
• Concept
n
Analytic Synthetic
development
n
d e sig n
d e sig
t e n et
t e n et
Designing
Designing
d e n et
• Tactical thinking
te s ig n
t
te
s ig
ne
• Analysis and
de
n
de Tactical n
Synthesis te s ig n s i g et
ne d e s ig de n
• Detail t
t e n et
n d e s ig n te
t e n et
development

21. What Should We do? Form
The Product
Communicate solu-
tions at strategic
and tactical levels Strategic
Plans
Strategic Level:
Plans,
Policy Conceptual Experience Financial Implemen-
product of Planning Plan Plan Plan Plan tation
• Policy Plan
• Concept
• Experience
• Finance Tactical
• Implementation Specifications
Descriptive Operational
Tactical Level: Specification Specification
Specification,
product of Designing
• Description
• Operation

22. What Should We Do? Form
Expanded Capabilities
Expand horizons to
accommodate new
technologies and Strategic
policy planning Plans
Policy Plan
Policy Conceptual Experience Financial Implemen-
• Policy synthesis Plan Plan Plan Plan tation
• System Framework Plan
Experience Plan
• Aesthetic Tactical
benchmarks Specifications
• Mood flows Descriptive Operational
Specification Specification
Operational
Specification
• Process instruction
• Training guides

23. What Should We Do? Feed Forward
Insight from the Past
interpret the
exponential "Where do you stand ... on the esthetic problems
that have emerged as a result of technical and
technologies industrial development?
Mies van der Rohe Why do you ask?
Final Director,
Bauhaus Berlin Because work on such problems is the major
concern of the Bauhaus.
Conference with Are these problems not dealt with at the institutes
National Socialists of technology?
(Nazi party)
April 12, 1933 No. At the institutes of technology these fields are
(4 months before split into too many special disciplines, and one
the Bauhaus was should take just exactly the opposite course.
closed) These problems of esthetics can only be dealt
with when taken all together."
Hans M. Wingler. The Bauhaus. Cambridge, MA: MIT Press, 1969.

24. What Should We Do? Fusion
A Refined Advanced Education Model
Fuse research and
application, plan- Strategic
ning and designing
Planning
Strategic
Build or use Research Applied
Planning tools Planning Planning
Theory/Methods Theory/Methods
Tactical Research Application
MS MDes
Build or use PhD MDM
Designing tools Research Applied
Design Design
Research Theory/Methods Theory/Methods
Build Planning
or Designing tools Designing
Application
Use Planning Tactical
or Designing tools

25. Summary
Expanded Horizons
The time is right
for next steps in What we should know
the design profes- • Climate change is causing problems.
sions and design • Technological capabilities are growing rapidly.
education • Design is changing with changing needs and
emerging technologies.
Planning
What we should expect
Policy synthesis
• human centered • Environmental needs will become crucial.
• environment • Technological power will grow exponentially.
centered
What we should do
Designing • Interpret the new technologies for planning
• Kansei aesthetics and design.
• Full system • Expand professional design planning to work
sensory with policy.
experience • Extend design education to include Kansei
affective design and policy synthesis.

26. KEER2012 International Conference
Kansei Engineering and Emotion Research
Design for
the Hyper nanotech Age
Charles L. Owen
Institute of Design
Illinois Institute of Technology
May 23, 2012
Visualization software: Amgraf Corporation