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The NY Tech Scene
by Ilan Abehassera (@ilan)
Founder and CEO, Producteev.com




                                  Copyright 2012
Who am I?
1980   2004    2005   2006   2007   2008              Present




                                producteev

                                     Copyright 2012
5
  5 Reasons the NYC
Startup Scene Changed

                 Copyright 2012
1. Access to Capital




3y ago it wasn’t possible to raise a series A in NYC
                                          Copyright 2012
2. Anchor Companies




Those companies have raised hundreds of millions,
and stayed in NYC
                                       Copyright 2012
3. Increased ease of
         Development
AWS
           Ruby
                       Twilio         Stripe




Tumblr and Instapaper : small product team
                                       Copyright 2012
4. Focus on end-user
          applications


NYC is a city of
actual consumers



Twitter’s most active city : NYC
                                   Copyright 2012
5. Public initiatives

NY Tech Campus




  Mayor Bloomberg sees the Internet space as NYC’s
  next big industry
                                       Copyright 2012
Trends in NY Tech


             Copyright 2012
New commerce models
     The big guys




                    Copyright 2012
New commerce models
Subscription based e-commerce




   Birchbox        Barkbox

                       Copyright 2012
New commerce models
 E-Commerce curation




   TheFancy.com
                  Copyright 2012
New commerce models
     Flash Sales




                   Copyright 2012
Jobs 2.0




           Copyright 2012
Adtech




         Copyright 2012
Getting people off the web




                      Copyright 2012
Education




            Copyright 2012
Publishing 2.0




                 Copyright 2012
Email




        Copyright 2012
Creative




           Copyright 2012
The Fab.com Success Story



                     Copyright 2012
Design Oriented E-
          Commerce
      Started by Jason Goldberg, former CEO of
            SocialMedian, acquired by Xing

Started as a social network for`gay people (mother of all pivots)


               Design focused flash sales
Optimizing all acquisition channels : social, mobile
                                                                     ...


                                                    Copyright 2012
Unbelievable metrics
            Launched 9 months ago
           1M products sold to date

                 3M members
      Acquired german clone : Casacanda

        40% of its traffic : mobile logins
50% of its traffic coming from Facebook : Social
              Commerce at its best

                                             Copyright 2012
Typical NY Success

      Creative

      Fashion

        Design

     E-Commerce



                  Copyright 2012
Thanks!
         ia@producteev.com
            Twitter : @ilan
           producteev.com

Credits go to Fred Wilson, Elad Gil for their articles on
         the NY Tech Scene in the past years
                                              Copyright 2012

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The Growth of NYC's Tech Scene and Trends in New Commerce Models

  • 1. The NY Tech Scene by Ilan Abehassera (@ilan) Founder and CEO, Producteev.com Copyright 2012
  • 2. Who am I? 1980 2004 2005 2006 2007 2008 Present producteev Copyright 2012
  • 3. 5 5 Reasons the NYC Startup Scene Changed Copyright 2012
  • 4. 1. Access to Capital 3y ago it wasn’t possible to raise a series A in NYC Copyright 2012
  • 5. 2. Anchor Companies Those companies have raised hundreds of millions, and stayed in NYC Copyright 2012
  • 6. 3. Increased ease of Development AWS Ruby Twilio Stripe Tumblr and Instapaper : small product team Copyright 2012
  • 7. 4. Focus on end-user applications NYC is a city of actual consumers Twitter’s most active city : NYC Copyright 2012
  • 8. 5. Public initiatives NY Tech Campus Mayor Bloomberg sees the Internet space as NYC’s next big industry Copyright 2012
  • 9. Trends in NY Tech Copyright 2012
  • 10. New commerce models The big guys Copyright 2012
  • 11. New commerce models Subscription based e-commerce Birchbox Barkbox Copyright 2012
  • 12. New commerce models E-Commerce curation TheFancy.com Copyright 2012
  • 13. New commerce models Flash Sales Copyright 2012
  • 14. Jobs 2.0 Copyright 2012
  • 15. Adtech Copyright 2012
  • 16. Getting people off the web Copyright 2012
  • 17. Education Copyright 2012
  • 18. Publishing 2.0 Copyright 2012
  • 19. Email Copyright 2012
  • 20. Creative Copyright 2012
  • 21. The Fab.com Success Story Copyright 2012
  • 22. Design Oriented E- Commerce Started by Jason Goldberg, former CEO of SocialMedian, acquired by Xing Started as a social network for`gay people (mother of all pivots) Design focused flash sales Optimizing all acquisition channels : social, mobile ... Copyright 2012
  • 23. Unbelievable metrics Launched 9 months ago 1M products sold to date 3M members Acquired german clone : Casacanda 40% of its traffic : mobile logins 50% of its traffic coming from Facebook : Social Commerce at its best Copyright 2012
  • 24. Typical NY Success Creative Fashion Design E-Commerce Copyright 2012
  • 25. Thanks! ia@producteev.com Twitter : @ilan producteev.com Credits go to Fred Wilson, Elad Gil for their articles on the NY Tech Scene in the past years Copyright 2012