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Observation Ninjas
&
Description Superheros
Who am I?
Ilari Henrik Aegerter
Manager Quality
Engineering Europe
@
Why is
this
relevant?
Observation
In order to not fool others
you must first not fool
yourself
probably by Richard Feynman
Sensation and Perception – Margaret W. Matlin, Hugh J. Foley
Sensation and Perception – Margaret W. Matlin, Hugh J. Foley
From the Code of Federal Regulations for
airworthiness
Regardless of whether smoking is allowed in any
other part of the airplane, lavatories must have
self-contained, removable ashtrays located
conspicuously on or near the entry side of each
lavatory door, except that one ashtray may serve
more than one lavatory door if the ashtray can be
seen readily from the cabin side of each lavatory
served.
http://www.law.cornell.edu/cfr/text/14/25.853
What is observation?
www.oxforddictionaries.com
www.oxforddictionaries.com
Notice or perceive
(something) and register it
as being significant
The 5 Senses
Hand/Skin
Nose
Tongue
Ear
Eye
Observation !=
Saccades & Fixations
Laws of Grouping
proximity
similarity
good continuation
closure
common fate
Laws of Seeing – Wolfgang Metzger
proximity
similarity
Laws of Seeing – Wolfgang Metzger
good continuation
Laws of Seeing – Wolfgang Metzger
good continuation
common fate
Synesthesia
How do you visualize a week?
A year? Colours?
What you can observe:
Your Test Object
Other People
Your own reaction to observations
Observation
vs.
Interpretation
Powers of observation can be
developed by cultivating the
habit of watching things with
an active, enquiring mind.
The Art of Scientific Investigation -
W.I.Beveridge
Summary
3. Consider the laws of seeing
1. It is a miracle that we can observe at all
2. Your eyes are not a (video) camera
4. In order to not fool others, don’t fool yourself
6. Walk the planet with an active, enquiring mind
5. Observe the product, people & your own reactions
Description
What is description?
www.oxforddictionaries.com
www.oxforddictionaries.com
give a detailed account in
words
Some things to consider
Indexicality
“This is not the one that is
preferred now”
Which one?
Of which
ones?
By whom?
When
exactly?
Signal/Noise
“Omit needless words that
serve no purpose”
Don’t repeat
yourself
“This is the kind of reason why
it is…”
Seriously?
“…because…”
“Going forward we will
leverage best practices by
reaching out to
synergies…blabbeddy brap
brap brap”
Yes, going forward
you’re going to
bullshit us!
KIKI
BOUBA
German-American psychologist Wolfgang Köhler in 1929
Have you been to
Disneyland?
No, you have not seen
Bugs Bunny My daddy is Warner
Bros. Not Disney
Episodic Memory
Confabulation
Description as a transport
medium of observation
1. Select a number between 1 - 50
3. Both digits are odd numbers
2. It needs to be a 2 digit number
4. One of the digits is larger
than the other
5. Write down your number
Ready?
Who chose 37?
Thank You!
Imagecredit:http://j.mp/LkUoLC
Open Season
www.ilari.com
myself@ilari.com
@ilarihenrik

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Observation ninjas & description superheros

Editor's Notes

  1. For some people the senses overlap