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The EVITA International Cooperation Program on  e -Business Promotion for SMEs Hatzakis Ilias  Project Manager,  GRNET Diana   Krievina,  Project Manager,   LTC   EVITA , Baltic Dynamics 16/09/2010
EVITA – INTERREG IVC  ,[object Object],Riga, Baltic Dynamics, September 16 th ,  2010
Why EVITA?
EVITA  main rationale ,[object Object],[object Object],[object Object],Riga, September 16 th , 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],… But then also … … we already live  IN the cloud… (a social cloud) Riga, 16 September 2010
building social media campaigns for companies
measures and ranks your social influence online Riga, 16 September 2010
Growing accessibility Riga, 16 September 2010
Athens, 8 December 2008
C1 C2 6 Study visits C3 5 Policy  Maker  Workshops C4 1  e -tutor seminar 5 SME seminars  10 Dissemination events 6 Consortium meetings Mar 09 Apr 10 Dec 10 Dec 10 Oct 09 May 11 Mar 10 Oct 09 Jan 10 Nov 10 Jul 11 6 Project Reports & Payment Claims
Major tangible outcomes:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Riga, September 16 th ,  2010
Analysis of “IT training strategies”  in 10 selected countries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Riga, September 16 th ,  2010
Identification, census and analysid of “IT training strategies” used in selected countries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Riga, September 16 th ,  2010
14 initiatives selected in 7 countries United States - Switzerland - Denmark  Netherlands - Canada - Australia -Ireland Riga, September 16 th , 2010
Riga, September 16 th ,  2010  Countries INITIATIVES Strategies USA SBTN Small Business Training Network  Self-Training Resources, Internet-based training site USA SCORE In-depth workshops and seminars, Self-Training Resources Switzerland i-CH Cooperative venture  ICT skills&Tools Switzerland eXperience, case studies on e-commerce  Self-Training Resources Denmark Innotour  Collaborative learning Netherlands Digital initiative IT Awareness campaign, In-depth workshops and seminars, Self-Training Resources Canada e-business Tutorial Self-Training Resources Canada Guidelines and roadmaps  Self-Training Resources Australia SBO Small Business Online  In-depth workshops and seminars Australia Skills for Growth  In-depth workshops and seminars Australia TAFE VirtualCampus  ICT skills&Tools Ireland eBMI The eBusiness Management Initiative  In-depth workshops and seminars Ireland SCMI Supply chain management initiative  In-depth workshops and seminars Ireland eBSAT  eBusiness Self Assessment Tool  Interactive assessment tools
2 main axes to analyse  6 main IT Training Strategies 1- The IT relevance for the user (SME)  2- The public support Riga, September 16 th , 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recommendations for  an e-Learning region strategy Riga, September 16 th , 2010
Component 4:  Tools and implementation Riga, September 16 th  2010  5 SME seminars  Oct 09 Nov 10 Oct 09
The e-learning platform ,[object Object],Riga, September 16 th , 2010
Athens, 8 December 2008
SME pilot seminars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The training package for SMEs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Riga, September 16 th , 2010
 
Benchmarking Graph
VISITORS LEADS CLIENTS LOYAL CUST. Search Engine Optimization (SEO) Search Engine Marketing (SEM) Ad Campaigns Marketplaces & Directories Email Marketing Public Relations Social Media (SMM) Blogs Forums Call-to-Action Affiliate Programs Usability Persuation Offline control Web Analytics Newsletter Selling Persuation Client Orientation Web Analytics Cross selling Newsletter Community Creation Lock In’s
 
SEM Local SEO
Heat map showing the sight of studied subjects
Dissemination event “E-commerce – policy and development trends in Latvia” – April 29, 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Riga, September 16 th , 2010
Practical training seminar for SMEs “Web marketing”  – May 27  and 2 8, 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Riga, September 16 th , 2010
E-learning platform  - http://www.evita-interreg4c.eu –  training material “E-commerce strategy in SMEs” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Riga, September 16 th , 2010
Riga, September 16 th , 2010 http://www.evita-interreg4c.eu
Riga, September 16 th , 2010 Self user’s registration: username and password
Riga, September 16 th , 2010
[object Object],[object Object],[object Object],[object Object],Riga, September 16 th , 2010
Lead Partner:   Hatzakis Ilias ,  Project Manager ,   GRNET Contacts:   + 30 210 7474268, e-mail: hatzakis@grnet.lv Partner in Latvia:  Diana   Krievina, Project Manager, LTC Contacts:  + 371 67558754, e:mail: dianak@edi.lv EVITA , Baltic Dynamics, Riga 16/09/2010 Thank you    http://www.evita-interreg4c.eu

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Evita Baltic dynamics, Riga@16sep2010

  • 1. The EVITA International Cooperation Program on e -Business Promotion for SMEs Hatzakis Ilias Project Manager, GRNET Diana Krievina, Project Manager, LTC EVITA , Baltic Dynamics 16/09/2010
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  • 6. building social media campaigns for companies
  • 7. measures and ranks your social influence online Riga, 16 September 2010
  • 8. Growing accessibility Riga, 16 September 2010
  • 10. C1 C2 6 Study visits C3 5 Policy Maker Workshops C4 1 e -tutor seminar 5 SME seminars 10 Dissemination events 6 Consortium meetings Mar 09 Apr 10 Dec 10 Dec 10 Oct 09 May 11 Mar 10 Oct 09 Jan 10 Nov 10 Jul 11 6 Project Reports & Payment Claims
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  • 14. 14 initiatives selected in 7 countries United States - Switzerland - Denmark Netherlands - Canada - Australia -Ireland Riga, September 16 th , 2010
  • 15. Riga, September 16 th , 2010 Countries INITIATIVES Strategies USA SBTN Small Business Training Network Self-Training Resources, Internet-based training site USA SCORE In-depth workshops and seminars, Self-Training Resources Switzerland i-CH Cooperative venture ICT skills&Tools Switzerland eXperience, case studies on e-commerce Self-Training Resources Denmark Innotour Collaborative learning Netherlands Digital initiative IT Awareness campaign, In-depth workshops and seminars, Self-Training Resources Canada e-business Tutorial Self-Training Resources Canada Guidelines and roadmaps Self-Training Resources Australia SBO Small Business Online In-depth workshops and seminars Australia Skills for Growth In-depth workshops and seminars Australia TAFE VirtualCampus ICT skills&Tools Ireland eBMI The eBusiness Management Initiative In-depth workshops and seminars Ireland SCMI Supply chain management initiative In-depth workshops and seminars Ireland eBSAT eBusiness Self Assessment Tool Interactive assessment tools
  • 16. 2 main axes to analyse 6 main IT Training Strategies 1- The IT relevance for the user (SME) 2- The public support Riga, September 16 th , 2010
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  • 18. Component 4: Tools and implementation Riga, September 16 th 2010 5 SME seminars Oct 09 Nov 10 Oct 09
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  • 26. VISITORS LEADS CLIENTS LOYAL CUST. Search Engine Optimization (SEO) Search Engine Marketing (SEM) Ad Campaigns Marketplaces & Directories Email Marketing Public Relations Social Media (SMM) Blogs Forums Call-to-Action Affiliate Programs Usability Persuation Offline control Web Analytics Newsletter Selling Persuation Client Orientation Web Analytics Cross selling Newsletter Community Creation Lock In’s
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  • 29. Heat map showing the sight of studied subjects
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  • 33. Riga, September 16 th , 2010 http://www.evita-interreg4c.eu
  • 34. Riga, September 16 th , 2010 Self user’s registration: username and password
  • 35. Riga, September 16 th , 2010
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  • 37. Lead Partner: Hatzakis Ilias , Project Manager , GRNET Contacts: + 30 210 7474268, e-mail: hatzakis@grnet.lv Partner in Latvia: Diana Krievina, Project Manager, LTC Contacts: + 371 67558754, e:mail: dianak@edi.lv EVITA , Baltic Dynamics, Riga 16/09/2010 Thank you  http://www.evita-interreg4c.eu