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7 Steps to a Social Media
Marketing Strategy that Works

        Techshoret Conference
             March 4, 2010
     Presented by: Miriam Schwab
        Friendly CEO, illuminea
Not a strategy, but tips
• This presentation is not about how to
  create a social media marketing strategy,
  but about 7 things that can make a big
  difference in your implementation.
What is social media?
SEO/PPC
 Social Media    Compelling offers   Track conversions:
Useful content     Call to Action    Where do they come
     Ads          Landing pages      from, what do they
     PR            Contact info             like
   Offline




   Visitors          Leads              Customers
1. Your activity hub is your blog
(preferably built on WordPress)
Why Blog?
• Companies that blog have far better
  marketing results. Specifically, the
  average company that blogs has:
  – 55% more visitors
  – 97% more inbound links
  – 434% more indexed pages
  (Source: Study Shows Small Businesses That Blog Get 55% More Website Visitors)
SEO



Facebook             YouTube



            Blog



LinkedIn              E-mail



           Twitter
2. Benchmark
• Xinu
• Yahoo Site Explorer
3. Secure your username
Username tools
http://namechk.com   http://usernamecheck.com
4. Identify influencers
5. Stay up-to-date on your
    field and mentions
Google


Google Blog Search   Google Alerts
6. Measure
Hootsuite click stats
7. Automate
Post pictures to fb and flickr
automatically with Posterous
Hootsuite for posting to fb, fb
Pages, LinkedIn, multiple twitter
Multiple users
Pull in RSS
The Hootlet
Thank you!



  www.illuminea.com
mschwab@illuminea.com

     Also see us at:
  WordPressGarage
Twitter: @miriamschwab

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