VIHUB is the only one Russian independent Video Programmatic platform and DSP. It allows Brands and Agencies to buy online video programmatically, with targeting by target audience interests, with cross-platform Frequency, Reach and GRPs. The reports are tracked and validated by TNS. VIHUB connected to all global video SSPs, as well as Russian publishers and networks including (Smotri.com, Myvi.ru, Pladform, Advark and others).

1. VIDEO PROGRAMMATIC PLATFORM
ONLINE VIDEO PROGRAMMATIC
VS MAINSTREAM ONLINE VIDEO

4. RUSSIA
2015
2015
2013
2012
2010
If Programmatic takes 10% of Online video =
ca. 0.6+ Bln Rub
By 2014 Programmatic = 12% of Online Video
By 2014 Online Video = 3% of TV, CAGR +58%
By 2014 Online Video = 9% of TV , CAGR +40%
Mobile Video & Private MP
Programmatic Video
Online Video Advertising
Programmatic Video
Online Video Advertising
USA

5. FROM NONE TO 4 PLAYERS LESS THAN 12 MONTHS

7. Frequency of contact planning across all SSPs and publishers in media plan.
All leading SSPs, Russian publishers and inventory. Premium, long inventory. All formats including pre- loaders.
TNS metrics in reports to deliver Audience profile, Reach and Digital GRPs for every campaign.
Brand Safety - using Bot Scanner and Proximic to increase efficiency.
Video Viewability measurement using Open VV technology.
VIDEO PROGRAMMATIC - VIHUB

8. VIHUB PROGRAMMATIC vs TV METRICS
PROGRAMMATIC
TV METRICS
GRPs
Reach & Frequency
CPC
CPA
Completion Rate
Behavioral Targeting
Re-targeting
GRPs
Reach & Frequency

9. BotScanner
Automatic System of Visitors analytic. Traffic safety protection.
Proximic Sites content analysis. Brand Safety solutions.
Open Video Viewability
A single open-source technology for measuring ad viewability, aligned with commonly agreed upon industry standards.
BRAND SAFETY PARTNERS

10. VIHUB PUBLISHERS & NETWORKS PARTNERS

11. contact-us@vihub.ru