This document outlines a proposal for the 1st Award in Russia for Young Planners. It notes that many creative awards focus solely on bright creative works without considering the underlying strategic rationale. This is especially true for youth categories where briefs provide little strategic input or direction on how to solve real problems. The document proposes taking briefs from past youth awards and giving them to young strategists to investigate the problem, context, and audience to develop a more strategic creative solution. Entries would be evaluated based on their strategic connection and approach. The goal is for the award to emphasize strategic thinking behind creative works.