10. “Your brand is what other people say about
you when you’re not in the room.”
!
!
Jeff Bezos, founder of amazon.com
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11. Brand Startup
unique name
logo
.com domain
homepage
business card
a user experience
editorial voice
customer service
marketing
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12. Branding Story
“If you don’t give the market the story to
talk about, they’ll define your brand’s story
for you.”
David Brier
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13. Branding Tell a Story
The story is the foundation of your brand’s
vocabulary
!
Why should anyone care?
Why they should choose you?
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14. Branding Personal
If your startup was a person, how would it...
Talk to someone?
Treat its friends?
Borrow money?
Make a living?
Dress?
Have fun?
Behave in a courtroom?
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15. Brand YOU
•
•
•
Startup brands are weak
First customers buy because of YOU
Transfer the TRUSTWORTHINESS to
your brand
!
!
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20. Branding Stand Out
• We are, after all, the third planet from
the sun
• In every fairy tale there are always 3
wishes
• In Chinese, 3 sounds like life
• There were 3 wise men
• 3 is the lucky number
• You can only truly know where you are
if you have 3 coordinates
• You can't have space without 3
dimensions
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21. Brand Be Different
Take risk early - nothing to lose
Playing safe = Death
Pissing people off is OK
Make people LOVE or HATE you
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22. Branding Stand for SOMETHING
Be iconic
Overstate
Deliver simple message
If they HATE you, that’s OK
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31. Branding 101
02 pick a world and modify it
foreign domain - .ly, .me, .io
drop a letter - Flickr, Tumblr
add a letter - Imagga, Digg
add fun prefix - Insta attach word - TripIt, ColorFit
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32. Branding 101
03 get domain
can be expensive
check the meaning
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