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Spore Overview

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Spore Overview

  1. 2. ideas that multiply
  2. 3. Introduction Spore. Grow and thrive in a competitive environment. - Today’s competitive landscape can be harsh. - Brands need ideas with maximum reach and sustainability with low initial cost.
  3. 4. Introduction Brands are complex organisms. <ul><li>Brands are not: </li></ul><ul><li>Packages </li></ul><ul><li>Logos </li></ul><ul><li>Ads </li></ul><ul><li>or Products </li></ul><ul><li>Brands are about the connection between companies and people that choice to buy their </li></ul><ul><li>Products or service. </li></ul><ul><li>Brands are about adding value, creating trust, creating relationships that are nurturing and </li></ul><ul><li>mutually beneficial. </li></ul>
  4. 5. What we do Spore. Create a framework for organic growth. <ul><li>- Find Simplicity within the complexity </li></ul><ul><li>Uncover what is real and what is positive </li></ul><ul><li>Amplify and unify via creating multi-dimensional branding programs </li></ul><ul><li>Packaging, Communications , Interactive and social networking </li></ul>
  5. 6. What we do Only the strongest brands will thrive. <ul><li>C.E.D.E [ Cultivate. Evolve. Disperse. Evolve.] </li></ul><ul><li>Our process is based on helping brands grow through continuous evolution, refinement, </li></ul><ul><li>optimization and and real world testing. </li></ul>
  6. 7. What we do Before you can talk to the outside world you must be able to talk amongst yourselves. <ul><li>CULTIVATE </li></ul><ul><li>Create a culture and environment that is PRO creative. </li></ul><ul><li>Good communication nurtures good communication. </li></ul><ul><li>Spore visual and word mapping tools to optimize client /agency alignment. </li></ul><ul><li>Visual brief spurs creativity and forms a benchmark for success. </li></ul><ul><li>Rapidly Populate ideas – Spores. </li></ul>
  7. 8. What we do Before you can talk to the outside world you must be able to talk amongst yourselves. Visualize. Spore visual and word mapping tools Spore Idea Population process
  8. 9. What we do Brands need to adaptive and expansive. <ul><li>EVOLVE </li></ul><ul><li>In this phase we: Amplify. Simplify and Synthesize. </li></ul><ul><li>Ideas/ Spores are expanded to multiple touch points. </li></ul>
  9. 10. What we do Spore. Viral branding. <ul><li>Disperse </li></ul><ul><li>In this phase we: Prototype, test, observe, adapt and repeat. </li></ul><ul><li>We design for results and to create ideas that will be sustainable and expansive. </li></ul><ul><ul><li>- All ideas go through a rigorous internal stress tests to ensure viability. </li></ul></ul><ul><ul><li>- Brand testing/guarantee option. </li></ul></ul><ul><li>Ultimately we are about creating branding solutions that will grow as they are embraced </li></ul><ul><li>by your audience. Ultimately your brand is all about them. </li></ul>
  10. 11. What we do Spore. Viral branding. <ul><li>Spore Brand Stress Tests </li></ul><ul><li>Ownability </li></ul><ul><li>Integrity </li></ul><ul><li>Simplicity </li></ul><ul><li>Extendibility </li></ul><ul><li>Conversation worthy </li></ul>
  11. 12. What we do Spore. Living Brands. <ul><li>Continue to evolve </li></ul><ul><li>Brand building is about continued refinement, evolution and simplification. </li></ul><ul><li>Continuing to build a brand environment that supports customer participation </li></ul><ul><li>- Helping make brands conversation worthy. </li></ul>
  12. 13. Our Structure Flexibility is a prerequisite for survival. <ul><li>Front end flexibility </li></ul><ul><li>Design with words. </li></ul><ul><li>Think. Don’t Compute. </li></ul><ul><li>Hollywood production model. Right team for the job. </li></ul><ul><li>Let the client play in the Petri dish. </li></ul>
  13. 14. Our Structure It takes a village to thrive. <ul><li>Back end continuity </li></ul><ul><li>Spore/Studio One. Shared Office environment. </li></ul><ul><li>Production specialist with deep bench and infrastructure. </li></ul><ul><li>Production art, digital retouching, illustration, photo studio, 3D animation and comping. </li></ul><ul><li>3o year history working with Chicago’s largest agencies including Leo Burnett. </li></ul>
  14. 15. Mini Portfolio
  15. 16. iconic image P&G / Eukanuba
  16. 17. in-store merchandising P&G / Eukanuba
  17. 18. magazine ads Nonni’s
  18. 19. package ConAgra Foods
  19. 20. launch kit ConAgra Foods
  20. 21. branded technology Motorola / MOD
  21. 22. tagline Motorola / MOD
  22. 23. brochure Motorola / MOD
  23. 24. brochure Motorola / MOD
  24. 25. brochure Motorola / MOD
  25. 26. packaging Health o meter
  26. 27. Trade ad Health o meter
  27. 28. packaging Travel Caddy
  28. 29. Selected package Parker/Arnold Palmer Pen
  29. 30. package Travelon
  30. 31. package Rivio
  31. 32. < c l i c k c o v e r t o o p e n sales kit Motorola
  32. 33. sales kit Motorola
  33. 34. < c l i c k b r o c h u r e t o a d v a n c e brochure Motorola
  34. 35. dimensional direct mail Dell/ asap esmart
  35. 36. direct mail Dell/asap esmart
  36. 37. tradeshow graphics Dell/asap esmart
  37. 38. Thank you