Mobile advertising has evolved significantly in terms of creativity that allows consumers to watch video advertisements, get a 360 degrees view of a product, locate a store, and place the order by just using one single device.

1. Indian Mobile Advertising Industry to Reach INR 450 Crores by 2016
Mobile advertising has evolved significantly in terms of creativity that allows consumers to watch
video advertisements, get a 360 degrees view of a product, locate a store, and place the order
by just using one single device.
A huge mobile subscriber base, increasing penetration of smart phones, technological
advancements, increasing usage of mobile internet, etc. are expected to be the catalysts in
driving the Indian mobile advertising industry in the coming years. Research firm IMARC Group
expects this market to grow at a CAGR of around 36% during 2013-2016, according to its latest
report titled “Indian Advertising Market Report & Forecast: 2012-2016”.
According to an analyst at IMARC Group, “a mobile phone is an extremely personal device that
accompanies the user all the time. Users usually get in to the habit of accessing it virtually every
moment while being awake. This gives advertisers unmatched access to their target audience.
Mobile advertising has also evolved significantly in terms of creativity that allows consumers to
interact with advertisements in a more satisfying way. For example, users can watch video
advertisements, get a 360 degrees view of a product, locate a store, and place the order by just
using one single device (Mobile phone). Added to this, mobile advertising is currently much
cheaper compared to other forms of advertising”.
IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016”,
provides an analytical and statistical insight into the Indian advertising industry along with its
various segments and sub-segments. The study that has been undertaken using both desk-
based and qualitative primary research has analyzed various aspects and provides a
comprehensive understanding of the Indian advertising market. The report can serve as an
excellent guide for investors, researchers, consultants, marketing strategists, media planners,
advertisers, radio and television broadcasters and all those who are planning to foray into the
Indian advertising market in some form or the other.
Key Advertising Segments Analyzed in This Report:
Television Advertising Market
Newspaper Advertising Market
Magazine Advertising Market
Radio Advertising Market
Internet Advertising Market
Mobile Advertising Market
Billboard Advertising Market
Street Furniture Advertising Market
Transit Advertising Market

2. Other Mediums
Focus of the Analysis for Each Advertising Segment:
Market Overview
Analysis of Various Sub-Segments with their Performance
Major Industries that use the Segment as an Advertising Medium
Major Companies that use the Segment as an Advertising Medium
Historical Growth Trends and Driving Factors
Market Outlook
Information Sources:
Information has been sourced from both primary and secondary sources:
• Primary sources include industry surveys and face to face/telephone interviews with industry
experts.
• Secondary sources include proprietary databases and search engines. These sources include
company websites and reports, books, trade journals, magazines, white papers, industry
portals, government sources and access to more than 4000 paid databases.
To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099
IMARC Group North America
Email: america@imarcgroup.com
Phone: +1-631-791-1145
IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com

3. Phone: +44-702-409-7331
To know more please visit: http://www.imarcgroup.com/advertising-industry-india/