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OUR VISION CONNECTING TO FUTURE Vision Empowers you to translate your dream into reality Customer Centric Digital Marketing Program Search Engine Social Media Marketing Interactive Marketing Marketing Social Blog Viral Social PPC Search Social media Social Media Marketing Marketing & Reputation Marketing Engine set up and Network Optimi and Email Managem and Mgmt. Optimization mgmt. Marketing zation Mgmt. Marketing ent(SRM) Web Technologies [Creative Strategic Design, Promotional Website, Ecommerce Website, Mobile Website, Website Maintenance, Web Application Development, Application Integration, Intranet, Extranet and Web Portal Development, Social Network Application Development] Digital Corporate Communication Digital Strategy Development
END-TO-END DIGITAL MARKETING SOLUTIONS PORTFOLIOPLANNING SERVICES CONVERSION ENHANCEMENTS Digital Marketing Business Plan Website Analytics Search Engine Marketing Plan Landing Page Optimization DIGITAL CORPORATE Conversion Optimization COMMUNICATION Social Media Marketing Plan Brand Positioning & Development Website Usability Review & Analysis Creative Development WEB DEVELOPMENT Digital Assets D Di it l A t Development l t Creative Strategic Design Corporate Identity Promotional Website Flash DevelopmentSEARCH MARKETING Ecommerce Website Corporate Digitals Search Engine Optimization Flash Website Print and Promotion Video Search Marketing Website Hosting & Maintenance g aga es E-Magazines PPC Search Management Web Application Development Graphical User Interface Youtube Search Management Application Integration Local Search Marketing Corporate Intranet Link Building Campaign Management Corporate Extranet SEM Campaign Management Web Portal Development Social Network Application Development Web Content Development SOCIAL MEDIA Social Media Marketing Social Media OptimizationDIGITAL MEDIA PLACEMENT MOBILE MARKETING & Social Media Monitoring Online Media Planning and Buying TECHNOLOGIES Facebook Marketing Service Social Network Advertising SMS/ MMS Marketing Word of Mouth Marketing Display Network Campaign Mobile PPC Search Management Business Blog Marketing Management Mobile Media Planning and Buying Online Reputation Management Affiliate Marketing Mobile Website Development Audio Podcast Services Publisher Ad Management Service Mobile Application Development pp p Video Podcast Services Viral Marketing iPhone Apps Development Online PR Email Marketing Android Apps Development Social Game Development
OUR FOCUSED VERTICALS Real Estate & Healthcare & Travel & Media & Infrastructure Pharma Hospitality Entertainment Education NGOs NPOs FMCG & Retail Engineering Trade Bodies & Associations
OUR DIGITAL INTEGRATION MODEL Engage customers Blogs and Forums Digital • Engage, interact, and Assets promote with help of • Interact with audience Optimization Awards, Polls, Contests on relevant blogs, Paid Ads CRM forums, and • Incentivizes the • Accomplish short-term p Integration communities customer to promote lead generation • SELL THE CONCEPT and publicize objectives via paid ads. 1 Engaged Customer 1 SRM Paid Ads at Content Sites, Forum Banner B 3 Your Web Portal / Social Networking Personal Networks Ads Marketing Engine Sites Engaged Prospect 2 2 Paid Ads at SNScommunities SEM• Build communities on Face book, Twitter, Reach Target Group LinkedIn and • Review sites other community • Local city sites platforms. Community Email Marketing • Micro sites Optimization • Engage, interact, Integration• Inside new venture Web & • Reach out to people via and promote with Launches, discussions, SEO, SMO, SEM and SMM help of Awards, Social Polls, Contests forum, sharing, etc Analytics • Spreading content Integration where it reaches the Target Group for them to engage with it
EMPOWERING ORGANIZATIONS Make you Get you traffic heard Build Opinions B ild O i i Build followers tribe HOW IMARKS can empower Originations to LEAPFROG! Increase sales Demand closing Creation Opportunity Brand Building g Experience E i
INCREASING MATURITY OF DIGITAL MARKETING “Develop capability for people to contact you Sales, Leads online.” - Actual sale may not be online. “Build Trust & Credibility with potential Brand Promotion customer customer” - Social Reputation Management(SRM) “Generate awareness of your products or services” - Make yourself omnipresent online. Awareness Through Videos, presentations, blogs, photos, articles, etc. “enrich people with information and make a Interactivity, Engagement connection” “You can be in the mind only if you are in sight” Visibility (Online promotion) Out of sight is out of mind, so be there where your customers are i.e. in the digital space
HOW CAN WE EXECUTE Content Community Presence & proliferation across development for participation at Moderation & Viral Campaigns the internet – th i t t brand promotion top forums, blogs, Social Reputation for reach and News, Photos, and sales where relevant Management engagement Videos, PPTs, polls, generation customers visit contest, feedback
WHAT CAN YOU ACHIEVE Online Community presence - platform – Brand Followers Lead Increase reach & ongoing Building Tribe Generation Sales Closingengagement Brand promotion
HOW CAN GROWTH BE EXPECTED Visibility across social Customer acquisition Up selling new media channels through digital ventures/Projects marketing Competitive research Direct feedback from Ultimately, more customers resulting in revenue business growth
MARQUE CUSTOMERS COMPLETED PROJECTS ONGOING PROJECTS GO G O C S
WORLD-CLASS FACILITIES R & D Centre translates innovations to actions with world-class infrastructure facilities Innovative Management Team qualified from top B-Schools and Universities Integrated Facilities – Digital and physical library, COE practice, world-class integrated training center, Sales Zone Conference center Zone, Room, Developer Zone, etc. Business Continuity Plans Wireless Connectivity, Calm and Secured y, Environs, 24 hours manned and RFID technology implemented Direct connection to Client Environment and engagement through virtualization g g g A pool of skilled resources with strong expertise and domain competencies across various cutting-edge technologies ranging from Digital Marketing, SEO/ SMM/ SEM/ SMO, Web Designing and Development, Sales, etc.
WHY IMARKS? The most cost The most flexible Highly monitored Personalized effective Solutions targeted marketing and measurable contact with the and High ROMI platform potential customers Less Turn Around No downturn during Increase online Global Visibility Time for the recession brand awareness implementation Increase lead Increase sales generation closing
“KEY NOT TO JUST REACH OUT TO PEOPLE, BUT TO KEEP THEM ENGAGED” K