Augmented Reality: Case Study

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IMC Institute

Presentation at IMC Institute's Training on "Planning on Mobile Strategy" 29-30 May 2013 by Apichai Ruangsiripiyakul

Technology Business

www.think.co.th
Augmented RealityApichai Ruangsiripiyakul
Thursday, May 23, 13

Apichai Ruangsiripiyakul
Managing Director
Think Technology Co., Ltd.
- Augmented Reality
- Mobile Application
Products
Thursday, May 23, 13

www.think.co.th
What’s
Augmented Reality?
Augmented reality (AR) is a live, direct or indirect,
view of a physical, real-world environment whose
elements are augmented by computer-generated
sensory input such as sound, video, graphics or GPS
data. It is related to a more general concept called
mediated reality, in which a view of reality is
modiﬁed (possibly even diminished rather than
augmented) by a computer.
via: wikipedia.org
Thursday, May 23, 13

www.think.co.th
Why AR?
• Smartphone is everywhere, It’s AR
equipped.
• Location Base and Location Base
• New gimmicky app.
• The glasses are coming
Thursday, May 23, 13

www.think.co.th
Augmented Reality
Enhances Usefulness of
SoLoMo
Thursday, May 23, 13

www.think.co.th
The More Realistic
Uses Are Even
More Exciting
Thursday, May 23, 13

www.think.co.th
Location Based apps
driving adoption
Thursday, May 23, 13

www.think.co.th
POS
Utility vs Gimmick
Thursday, May 23, 13

www.think.co.th
What’s Next?
Thursday, May 23, 13

www.think.co.th
Eye Tracking
Thursday, May 23, 13

www.think.co.th
Glass and Glasses
Thursday, May 23, 13

www.think.co.th
Augmented Reality Contract
Thursday, May 23, 13

www.think.co.th
Face Recognition
Thursday, May 23, 13

www.think.co.th
Virtual Air Rights
Thursday, May 23, 13

www.think.co.th
Success Story
Thursday, May 23, 13

www.think.co.th
The Houze
Thursday, May 23, 13

www.think.co.th
AR for Education
Thursday, May 23, 13

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Augmented Reality: Case Study

1. www.think.co.th Augmented RealityApichai Ruangsiripiyakul Thursday, May 23, 13

2. Apichai Ruangsiripiyakul Managing Director Think Technology Co., Ltd. - Augmented Reality - Mobile Application Products Thursday, May 23, 13

3. www.think.co.th What’s Augmented Reality? Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modiﬁed (possibly even diminished rather than augmented) by a computer. via: wikipedia.org Thursday, May 23, 13

4. www.think.co.th Why AR? • Smartphone is everywhere, It’s AR equipped. • Location Base and Location Base • New gimmicky app. • The glasses are coming Thursday, May 23, 13

5. www.think.co.th Augmented Reality Enhances Usefulness of SoLoMo Thursday, May 23, 13

6. www.think.co.th The More Realistic Uses Are Even More Exciting Thursday, May 23, 13

7. www.think.co.th Location Based apps driving adoption Thursday, May 23, 13

8. www.think.co.th POS Utility vs Gimmick Thursday, May 23, 13

9. www.think.co.th What’s Next? Thursday, May 23, 13

10. www.think.co.th Eye Tracking Thursday, May 23, 13

11. www.think.co.th Glass and Glasses Thursday, May 23, 13

12. www.think.co.th Augmented Reality Contract Thursday, May 23, 13

13. www.think.co.th Face Recognition Thursday, May 23, 13

14. www.think.co.th Virtual Air Rights Thursday, May 23, 13

15. www.think.co.th Success Story Thursday, May 23, 13

16. www.think.co.th Thursday, May 23, 13