TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
Demo: Disrupt! "Advertising"
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2. Nuance: reinventing the relationship
between people and technology
– Defining the next generation of
human-computer interaction:
Intelligent Systems
– Deeply invested in creating
effortless and natural user
experiences
– Best known for rapidly advancing
voice-recognition technology
4. Rethinking mobile advertising
News flash: most mobile ads suck.
• Wrong size — small spaces
and big thumbs
• Wrong placement —little
space to tell a story
• Wrong value — unless
you’re wildly differentiated,
how do you break through
to earn the tap?
7. Nuance Voice Ad Ecosystem
Mobile Partners
Demand Side
Advertiser
Ad Agency
Ad Tech Partners
Ad Production
Tools
Celtra
Mobile Theory
Ad Theorent
Juice Mobile
Ad Network
Millenial
Ad Marvel
Widespace
Etc…
GLOBAL TECH PARTNERS
Supply Side
App
8. Ad network partnership across the Globe
China
Top 3 Ad nets
Korea
#2 Ad Net
Europe
- Two premium networks
integrated
India
Top 2 Ad nets
North America
- Millenial, Opera, Celtra
- Agencies and Advertiser
involvement
Australia
#1 ad net.
Brazil/LATAM, Russia, S. Africa, Australia – in the pipeline!
Japan
largest ad market
in Asia
9. First Voice Ad just launched: JetBlue
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Integral part of JetBlue’s new advertising
campaign focused on “underappreciated
fliers.”
Uses pigeons — “the most overlooked and
underappreciated fliers of all” — as the
face of the campaign.
Campaign will feature a unique voice
activation unit that will teach consumers
how to speak pigeon on their
smartphones.
JetBlue and Mobile Theory partnered on
the mobile campaign, leveraging Nuance’s
voice recognition technology
10. Next 3 month timeline
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Campaigns and innovated advertising campaigns with
• FMCG
• Auto
• Entertainment
• Finance
• Travel
Global expansion by
• Partnering with Ad networks
• Language support
• Dialog creation tools and Ad creation Automation
Conversational flow
• Multiple language dialog creation support
• Tools to automate and simulate ad creation
• Two way help with Demographic data to enhance experiences
Presenter Notes— Put simply, we advocate everything that’s second-nature by simplifying the way people interact with machines— We humanize technology so that doing your job and finding what you need feels natural and effortless— We invent amazing technology that makes everyone easier to understand— We convert burdensome tasks and workflows into seamless experiences
Presenter Notes— Many of us don’t go a single day without interacting with some form of technology that is powered by a Nuance voice and natural language solution— It might be consumer technology like a smart phone, book reader, navigation system, television or desktop computer— You might also encounter Nuance when you are calling for customer service on your phone, searching for the right answer on a website or having a conversation with a specialized customer service assistant— Virtually every leading global consumer technology manufacturer has embraced Nuance as the gold standard for powering meaningful voice recognition and natural language interactions— It’s reached the point where technology powered by Nuance is so effective, it’s becoming expected everywhere— We’re trusted by the world’s largest and most prestigious companies
