1. Case Study: Using Smart TVs to Further Engage Viewers
Wendell Wenjen, Director of Smart TV Advertising & Interactive TV Platforms, LG
David Preisman, VP, Interactive Television, Showtime Networks
Claudio Marcus, EVP Marketing & Research, Visible World

2. TV Sync App
Creative
interaction
Active fan
engagement
TV Program
Remind App
Viewing insights
Program promo
effectiveness
Case Study: Using Smart TVs to Further Engage Viewers

3. LivePlus Adds Interactivity to Linear TV

4. Smart TVs: Growing Scale & Connections

5. Usage of Smart TV Services

6. Smart TVs enable Synchronized Content Delivery
• LivePlus default “on” – Recognizes video content
• Matches & identifies show, episode, media time, or AdID
• Initiates overlay interactive content from content owner

7. Applications Using LivePlus
• Synchronous in-show Interactivity
• Enhanced advertising
• Tune-in reminders
• Programmer specific recommendations
• Program related VOD
• Program related T-Commerce
• Show related social media
• Analytics and measurement

8. TV Sync App
Creative
interaction
Active fan
engagement
Case Study: Using Smart TVs to Further Engage Viewers

9. Video: SHO Sync Overview

10. • The first in-program interactive experience for Smart TVs
• Available on 2012 and 2013 LG Smart TVs
• Also available for iPad as a second screen “companion” app
• Engages fans with interactivity for the series they love
• Appeals to a key demographic
• Creates a social experience around television
(live voting, social sharing from TV)
• Integrated gamification and rewards can grow loyalty,
ratings and subscriber retention
• Nominated for 2013 Primetime Emmy®
Outstanding Interactive Program:
The Homeland SHO Sync Experience

11. Video: Smart TV Examples

12. • Easy to use
• No apps to install
• Branded to take on the look
and voice of each program
• Rolling out for:
- Homeland
- Dexter
- Ray Donovan
- Shameless
- Californication
- New Series: Masters of Sex

13. TV Program
Remind App
Viewing insights
Program promo
effectiveness
Case Study: Using Smart TVs to Further Engage Viewers

14. TV Program Remind App
• Simple consumer value
• Drives viewership and
enables data capture
• Super easy to implement
Video: Smart TV Program Remind App

15. Insights for effective program promotion
TV Program Remind App
• Closed-loop analysis of
program promo effectiveness
• Ample research scale
• Easy, timely & cost effective

16. Insights for effective program promotion
Early insights across campaigns
• Recency really does matter

17. Insights for effective program promotion
Early insights across campaigns
• Recency really does matter
• Frequency has strong impact
but is hard to achieve in scale

18. Insights for effective program promotion
Early insights across campaigns
• Recency really does matter
• Frequency has strong impact
but is hard to achieve in scale
• Significant geographic differences

19. Case Study: Using Smart TVs to Further Engage Viewers
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