Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

1. Case Study
What Happens When
Mobile, Social & Loyalty Collide?

2. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
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3. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
Off-line: Restaurant

4. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

5. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

6. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

7. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

8. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
Off-line: Internal

9. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

10. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
On-line: Loyalty

11. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

12. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

13. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
On-line: Social

14. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

15. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

16. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

17. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
On-line: Mobile

18. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

19. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

20. <<<<play WAFFLE HOUSE video>>>>

21. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
Key Takeaways
•Leveraging partnership between vendor & customer
•Integrating mobile, social & loyalty to gamify the Waffle House experience
•Test a loyalty specific mobile application where both parties mutually benefit

22. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
THANK YOU

23. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
Questions

24. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
Let’s Connect!
Dorothéa Bozicolona-Volpe
Email: socialespionage@gmail.com
LinkedIn: Linked.com/in/socialanddigitalmediamaven
Instagram, Twitter & Vine: @SocialEspionage
Phone : (347) 766-6727
•Shelby White
•Email: shelbywhite@WaffleHouse.com
•LinkedIn: Linked.com/in/ShelbyNWhite
•Twitter: @Waffle_Rewards
•Phone: (770) 729-5700