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Social Influencer Activation
A fun, multi-platform campaign designed to engage millennials on Vine,
Instagram and Twitter.
THE SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
PopShorts helps brands tell engaging
stories on social media.
NBC’s Objective
To help The Voice engage millennials
on the emerging social platforms Vine
and Instagram, and to help launch
the #VoiceTailgate, the social media
pre-show to The Voice.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Influencer Strategy
We had two full-time social correspondents, and 6 guest social stars.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Social Correspondents
KC James
(3.4MM followers)
Los Angeles, CA
Jessica Cook
(550k followers)
Los Angeles, CA
Guest Stars – Combined following of 12.5M
Brittany Furlan, Jay Walker, Ry Doon, 80Fitz, Matt Cutshall, Vincent Marcus.
Our Approach
We came up with a 3-part social strategy:
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Step 1: Promote Step 2: Engage Step 3: Retain
Create highly engaging
content with the artists to
generate buzz and
awareness for The Voice
leading up to the shows.
Enhance the viewer
experience with behind-
the-scenes content, live
from the set of The
Voice.
Keep viewers engaged
each week in-between
shows.
Promote
Create highly engaging content with the artists to generate buzz
and awareness for The Voice leading up to the shows.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Promote
Create highly engaging content with the artists to generate buzz
and awareness for The Voice leading up to the shows.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Engage
Enhance the viewer experience with behind-the-scenes content,
live from the set of The Voice.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Engage
Enhance the viewer experience with behind-the-scenes content,
live from the set of The Voice.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Engage
Enhance the viewer experience with behind-the-scenes content,
live from the set of The Voice.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Engage
Enhance the viewer experience with behind-the-scenes content,
live from the set of The Voice.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Engage
Enhance the viewer experience with behind-the-scenes content,
live from the set of The Voice.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Engage
Enhance the viewer experience with behind-the-scenes content,
live from the set of The Voice.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Retain
Keep viewers engaged each week in-between shows.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Retain
Keep viewers engaged each week in-between shows.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Instagram and Twitter
Engaging millennials across multiple social platforms.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Results
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Campaign KPIs: Reach, Engagement, Vine Followers
KPI
Vine Follower Growth: +40,260
Reach on Vine: 84.8M
Hashtag Mentions (on Vine): 3,500+
Reach on Instagram (added value): 7.3M
Reach on Twitter (added value): 3M
Total Social Engagements: 1,183,426
(likes, comments, revines, retweets, favorites etc.)
Thanks for joining us!
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Adam Gausepohl
Twitter: @adamgausepohl
E-mail: adam@popshorts.com
Ry Doon
Twitter: @rydoon
Jessica Cook:
Twitter: @jessicamcook

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How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-Show, the #VoiceTailgate

  • 1. Social Influencer Activation A fun, multi-platform campaign designed to engage millennials on Vine, Instagram and Twitter. THE SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
  • 2. THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY PopShorts helps brands tell engaging stories on social media.
  • 3. NBC’s Objective To help The Voice engage millennials on the emerging social platforms Vine and Instagram, and to help launch the #VoiceTailgate, the social media pre-show to The Voice. THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
  • 4. Influencer Strategy We had two full-time social correspondents, and 6 guest social stars. THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY Social Correspondents KC James (3.4MM followers) Los Angeles, CA Jessica Cook (550k followers) Los Angeles, CA Guest Stars – Combined following of 12.5M Brittany Furlan, Jay Walker, Ry Doon, 80Fitz, Matt Cutshall, Vincent Marcus.
  • 5. Our Approach We came up with a 3-part social strategy: THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY Step 1: Promote Step 2: Engage Step 3: Retain Create highly engaging content with the artists to generate buzz and awareness for The Voice leading up to the shows. Enhance the viewer experience with behind- the-scenes content, live from the set of The Voice. Keep viewers engaged each week in-between shows.
  • 6. Promote Create highly engaging content with the artists to generate buzz and awareness for The Voice leading up to the shows. THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
  • 7. Promote Create highly engaging content with the artists to generate buzz and awareness for The Voice leading up to the shows. THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
  • 8. Engage Enhance the viewer experience with behind-the-scenes content, live from the set of The Voice. THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
  • 9. Engage Enhance the viewer experience with behind-the-scenes content, live from the set of The Voice. THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
  • 10. Engage Enhance the viewer experience with behind-the-scenes content, live from the set of The Voice. THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
  • 11. Engage Enhance the viewer experience with behind-the-scenes content, live from the set of The Voice. THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
  • 12. Engage Enhance the viewer experience with behind-the-scenes content, live from the set of The Voice. THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
  • 13. Engage Enhance the viewer experience with behind-the-scenes content, live from the set of The Voice. THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
  • 14. Retain Keep viewers engaged each week in-between shows. THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
  • 15. Retain Keep viewers engaged each week in-between shows. THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
  • 16. Instagram and Twitter Engaging millennials across multiple social platforms. THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
  • 17. Results THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY Campaign KPIs: Reach, Engagement, Vine Followers KPI Vine Follower Growth: +40,260 Reach on Vine: 84.8M Hashtag Mentions (on Vine): 3,500+ Reach on Instagram (added value): 7.3M Reach on Twitter (added value): 3M Total Social Engagements: 1,183,426 (likes, comments, revines, retweets, favorites etc.)
  • 18. Thanks for joining us! THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY Adam Gausepohl Twitter: @adamgausepohl E-mail: adam@popshorts.com Ry Doon Twitter: @rydoon Jessica Cook: Twitter: @jessicamcook