Professional Digital Marketing Diploma Outlines- February

1. Professional Digital Marketing
Diploma Outlines- February

2. Hello!
Imfnd Team
Check this presentation to know more about our
Digital Marketing Diploma 2018
You can find us at www.imfnd.com

3. 1.
Schedule of our Training

4. Calendar
Course Name Dates Month Time Days Duration
Social Media
Management &
Analytics
5,7,10,12,
14,17,19
February 6:30 pm –
10:00 pm
Monday,
Wednesday,
Saturday
7 Days
Content Creation
Techniques for
Social Network
24,26,28,3,
5
February,
March
6:30 pm –
10:00 pm
Monday,
Wednesday,
Saturday
5 Days
SEO & Google
Analytics
10,12,14,17
,19, 21
March 6:30pm –
10:00pm
Monday,
Wednesday,
Saturday
6 Days
Facebook &
Instagram
Advertising
26,28,31,
2,4,7
March, April 6:30 pm –
10:00pm
Monday,
Wednesday,
Saturday
6 Days

5. Calendar
Course Name Dates Month Time Days Days
Google Adwords 11,14,16,
18,21,23
April 6:30pm –
10:00pm
Monday,
Wednesday,
Saturday
6 Days
Twitter & LinkedIn
Ads
28,30,2,7 April, May 6:30 pm –
10:00 pm
Monday,
Wednesday,
Saturday
4 Days
Digital Brand
Strategy
9
11,12 Full
Day
May 6:30pm-
10:00pm
10:30 am-
4:30 pm
Wednesday,
Friday,
Saturday
1 Day
2 Full Days

6. 2.
Outlines

7. ◆This course will give you a completely new perspective of how to
leverage social media for businesses across various domains. In case
you are looking at using Social Media for Customer Acquisition, Brand
Building or Reputation Management, Generate leads and increase
sales,
◆this course will set the foundation to create your strategy and
start the implementation.
◆Social Media is a continuously evolving realm with amazing
potential for business communications. Nowadays, various small as
well as large organizations are leveraging social media platforms such
as Facebook, Twitter and LinkedIn, YouTube and Pinterest to initiate
next level of growth.
◆This track covered the advanced level of SM Management &
Monitoring with tips and tricks with the most recent case study.
Social Media
Management &
Analytics

8. Outlines
Introduction to Social Media:
 Social Media Statistics
 Social Media Defined, Social Media Types.
 Social Media Trends
Social Media Analytics:
• Social media monitoring process
• Role of SM Monitoring in your plan
• Gathering Insights, Social Media Monitoring & Reporting
• SM Monitoring tools
• Facebook page insights
• Twitter analytics

9. Outlines
Social Media Listening:
• Social Media listening tools
• Brand Reputation Management.
• Satisfying Customers' needs.
• Secure your brand
• Workshop
Real-time Marketing tactics
News jacking tactics and how to avoid using it in a silly way
Crisis Management for Social Media:
• Crisis Assessment
• How to monitor your crisis
• Responding to a Crisis
• Set your crisis plan in the most effective way with different scenarios
• Case Studies
• Workshop

10. Outlines
Social Media Management:
 Characters you will meet on social media
 Facebook posting tips
 Facebook engagement tactics
 Twitter engaging tactics
 Twitter Insights
 Instagram Management tips
 Pinterest management tips and best practices
 Case studies
 Snapchat marketing tactics
 Social Media Management tools

11. Outlines
Social Media Plans & Strategy:
Building Digital Strategies
o Analyze Your current social media situation
o Set Your Social Media Objectives.
o Build Social Media Strategy.
o Start your Social Media Actions.
o Social Media Strategy & Planning Control

12. ◆Companies and Brands worldwide are moving away from
traditional, normal direct messaging to becoming engaged
with their customers’ daily life and being part of their daily
routine.
◆This course will cover everything you need to know about
creating killer content for the top social media platforms like
Facebook, Twitter, LinkedIn, and Instagram! On the other hand
you will gain the tips and tricks behind creating the most
efficient content strategy and building your content calendar
across the Social Network.
Content Creation
Techniques for
Social Media

13. Outlines
Content Marketing Landscape:
• Defining and understanding the importance of Content marketing
• Benefits of Content Marketing
• Types of Content Marketing
• Content Marketing Factors on Your Customers
Online buyer persona
• Different between “Segment – targeting – buyer personas”
• Create your online buyer personas
• Tools will help us to create our buyer personas

14. Outlines
Social Media Trends and updates
• Importance of keep update with the social media trends and updates for brands.
• How to engage with trends and updates
• Tools to help us find digital & social trends and updates
• Analyze hashtags and keywords
Content Creation process:
• Writing tips
• Design impact and tools.
• Curating content
• Copyright for social network & Website content
• Copy editing tips
• Work on a video editing tools to make your own video

15. Outlines
Create the most efficient Content Strategy:
Brainstorming ideas
Choosing the most efficient Content types to be relevant with your brand message
Crafting your plan and editorial calendar
Tracking Your Content & Collect Feedback:
Discover the importance of following up on all content posted to social media
sites to ensure that it posts the way you want it to.
Brand Storytelling and Branded Content:
• Content marketing starts with a great story
• Brand storytelling – the role of branding and the concept of storytelling
• Storytelling characters

16. ◆SEO stands for Search Engine Optimization Track which is
the process to index & rank your website/blog in search
engines such as Google, Yahoo & Bing, You can drive organic
traffic from search engines if you use correct SEO techniques.
◆This complete SEO course covers all the basic & white-hat
theories and logic's such as Domain Name, Web Hosting,
Keyword Research, Targeted Visitors, On-Page SEO, Off-Page
SEO, Link Building, Google Webmaster Tools, Bing Webmaster
Tools, Analytic Tools and important SEO Tools.
SEO
Fundamentals

17. Outlines
Overview of Search Engine Optimization:
• What is search engine optimization (SEO)?
• Reading a search engine results page.
• How SEO affects your business.
• How Search Engines Work?
Technical SEO:
• How to choose a domain name
• Understand Top-Level Domains
• Understand Website architecture
• Web design Tips
• HTML Code and Search Engine

18. Outlines
• Google Ranking Factors
• SEO Success Factors 2018
• What’s change in 2018
• Google Updates
Keywords: The Foundation of SEO.
• Why you need a keyword research plan
• How to research keywords.
• Tools to help you analyze keywords.
• Understanding keyword attributes.
• Ongoing keyword evaluation.

19. Outlines
Content Optimization: How Search Engines and People View Web Pages.
• Understanding content optimization.
• Optimizing for site structure.
• Recognizing different types of content.
• Optimizing non-text components of a web page.
• Analyzing content quality.
• Defining your audience, topics, angle, and style.
• Getting ideas for content.

20. Outlines
Link-Earning Strategies:
• Understanding the importance of links.
• Building internal links.
• Earning external links.
• Finding link-Earning opportunities.
• Executing a link-Earning strategy.
Measuring SEO Effectiveness:
• Measuring SEO performance.
• Analyzing keywords.
• Analyzing links.
• SEO Tools
SEO Plan Process

21. ◆Getting Started with Google Analytics and be able to get
actionable insights from it.
◆You will learn how to start tracking conversion rates and what
data you need to analyze in order to improve them.
◆Knowing how to use Google Analytics correctly will help you
measure site traffic, SEO, engagement, ad revenue, and even
activity on social media.
Google
Analytics

22. Outlines
•Creating a Google Analytics account
•Installing tracking tags
•Reading the dashboard, graphs, and data tables
•Setting up report filters
•Looking at audience demographics and interests
•Tracking engagement with behavior reports
•Exploring traffic with acquisition reports
•Viewing shared content and referrals with social reports
•Tracking events
•Reporting

23. ◆You will learn how the Facebook and Instagram advertising
industry works From A-Z, all the key players and how to connect
your content (website, app, video, game, etc.) with quality
advertisers.
◆We'll dive into your business model and figure out what are
the right moves for you.
◆Will discuss advertising over all Facebook and Instagram and
the main objectives campaigns with project and practical
implementation.
◆Will work on Facebook and Instagram and Tips & Tricks with
real campaign on Facebook and Instagram with coaching.
Facebook &
Instagram
Advertising

24. Outlines
Social Media Advertising Landscape:
• Social Media Advertising Definition,
• Social Media Advertising Trends
Pre campaign process:
• Facebook audience insights
• Competitor analysis tools
• Online customer journey
• Creative hub

25. Outlines
Facebook Advertising:
Facebook ads types
Campaign setup
Running ads:
Setup & Creation
Targeting:
- Geographic Targeting
- Demographic Targeting
- Behavioral Targeting
- Interests Targeting
Budget / Bidding
“custom audiences” ads
Tips & Tricks
• Case studies
• 3 workshops
• Instagram Advertising from business
account
• Campaign planning process

26. Outlines
Outcome:
• Facebook advertising methods.
• Optimizing the Performance of Your Ads.
Choosing the right advertising partner for YOUR business.
• Making a real campaign in the training with coaching from the trainer.
• Certificate of completion from Integrated Marketing Foundation.

27. 1- Theoretical part:
◆Using the PowerPoint presentation, Videos, Readymade examples from
real campaigns and search engine results to be used as case studies:
• Intro to websites, Landing pages and search engines from the SEM
point of view
• SEM definition & importance
• SEM usage & objectives & benefits
• SEM advantage and disadvantage
• SEM strategies & Terminology
• Kinds of Search Engine Marketing "Types of Campaigns" --- Search,
Display, Videos
• How Search Engine Marketing can Gain Your Business
• What is Google AdWords
Google
Adwords

28. Outlines
• How it works
• Benefits of Adwords
• How to use Adwords
• Ad group
• Campaigns implementation " Search, Display, Videos"
• Quality Ads
• Ad Extensions
• Campaign Creation
• Campaign's enhancement
• Reporting

29. Outlines
2- Practical part:
• How Adwords work
• What to track based on your goals (branding/website
traffic/conversions)
• Campaigns structure "Search - Display - Video"
• How costs and budgets are calculated
• Understanding ad position and ad rank
• Different targeting methods available
• Account Organization
• Account management
• Setting up a new account
• Setting up a campaign with basic and advanced settings

30. Outlines
2- Practical part:
• Campaigns, ad groups and ads status
• Keyword matching options and status
• Negative keywords
• Using the keyword planner
• Using display planner
• Quality Score
• Different ad formats available
• Different ad extensions available
• Campaigns enhancements "Modifications options and tools"

31. Outlines
3- Google Certificate:
• Announcement for the whole exams with getting closer with the
fundamentals & Videos Only.
• Fundamentals examination curriculums

32. 1- Twitter Marketing Landscape:
Twitter statistics
How to create an organic following and increase followers
Using Twitter to watch what your competitors are doing
Tips on finding the right people to engage with and where they
are
2- Twitter Advertising Creation & Optimizing
Types of twitter advertising options
Setting Up Your Twitter Advertising Campaign
Campaign Optimization
Campaign Reporting
Twitter &
LinkedIn
Advertising

33. Outlines
LinkedIn For Business Foundation:
• Introduction
• Terminologies
• Types of Advertising
• Setting Your Business Account
Sponsored Updated Ads:
• Features of Sponsor updates
• Creating sponsor updates campaign
• Measurement and improvement

34. Outlines
Text Ads:
• Text Ads Features.
• Targeting text ads
• Setting Strategy
Inmail ads:
- InMail campaign setup
How to set your LinkedIn profile in a professional way.
How to get the most benefits from LinkedIn platform
Tools
Tips & Tricks
Case Studies

35. Explore How to build your overall digital strategy in the Dotcom
Era and dive deep into building your specific online Digital Brand
Identity and Equity
Planning and developing a digital strategy Foundation:
• Resources at your disposal to help you plan
• Situation, market, competitor positioning analysis
• Setting objectives, KPI’s and feedback to refine the marketing
mix
SEO Strategy
• Set your strategy for a year
• SEO tools for each phase
• Workshop
Digital Brand
Strategy

36. Outlines
The consumer and consumer behavior
• Understanding your audience, segmentation and targeting
• Understand the customer journey and customer experience on and offline
• How digital has changed consumer behavior, consumer insight, targeting and tracking
Social Media Management plan
• Set your social media strategy across social network
• Workshop
Media planning and media buying
• How to set your budget
• Budget distribution across digital channels
• Media planning Vs Media buying
• Media plan template
• Workshop

37. Outlines
Set your Digital Marketing Plan
• SOSTAC Planning model
• Digital Media Marketing tactics
• Digitizing your Offline Activities tactics
• Ad pricing and budgeting for clients
• Monthly report
• A/B Testing campaign
• KPIs
• Project

38. 3.
Values

39. ◆1) We will add a new topic which will be:
Content Creation Techniques for Social Network
◆2) In Online Ads Programs they will work on a real paid campaign by themselves.
◆3) We will make a website to practice on the SEO track.
◆4) They will Work on a SM listening paid tool.
◆5) We will invite some of imfnd Agency clients to give the class a real brief.
◆6) We will have by the end of the Diploma Panel discussion with Market leaders
in an open discussion session to share the experience.
Additional values:

40. 4.
Policies

41. Attendance
Policy

42. “
The purpose of this policy is to identify responsibilities associated with
attendance for imfnd Educational programs. This Attendance Policy has been
developed as part of imfnd’s commitment to provide a supportive learning
environment which enables all trainees who have chosen to study with imfnd
to achieve their full potential.

43. ◆ 1- Attending
By registering for a learning and development yourself, you are making an
important commitment to your professional development.so here are some tips will
help you to achieve your Goal:
- For the purposes of this policy attendance is defined as participating in a program
as designed, including arriving on time, staying for the entire session, and attending
all sessions of multi‐session programs. Late arrival at, and early departure from
sessions is disruptive, unprofessional and unfair to other trainees and facilitators.
- Records of attendance are taken for each day of training, including arrival and
departure times.
- Statements of attendance will only be awarded to participants who complete at
least 85% of all sessions.

44. ◆2- Absence and Certificate
A class attendance problem occurs if any of the following conditions exist in regard
to a class member’s attendance to training classes.
- The trainee has to notify absences to the team before the session as our team is
so keen and welcome all the time to help and support you to share with you the
best available solution.
- Statements of attendance will only be awarded to participants who complete at
least 85% of all sessions.
- The trainee who has an urgent situation for a long period as an exception the team
can only postpone one track except SEO – Facebook & Instagram Advertising
training as both effect on the digital marketing diploma.
◆3- Recap
Your absence is your responsibility if we have an available seat to recap the session
we will notify you.

45. ◆4- Project Certificate
Project certificate given for only trainees who committed to the deadline.
◆5- Interview
Before you start your training program with us we need to know how much this
program fits you. Also what’s your expectations from this track just help you
achieve your objective.
◆6- Follow up
If a class problem exists regarding a trainee, the team will promptly contact the
trainee to discuss the problem. In that meeting, the team will decide what actions to
take regarding the trainee’s future participation in the class.

46. ◆ 7- Payment
Payment policy of Digital Marketing Diploma: feel free to pay in advance and
installment also, in case you choose the installment method you will pay before you
start your training program, then the second payment will be after one month
maximum. If trainee didn’t commit so our finical team will have the authority to take
the decision to forbid you from attending the sessions till the trainee pay or the
finance will apply the refund policy and you won’t be able to continue programs.

47. Refund Policy

48. ◆Attendees who request to cancel their confirmation before 3 days from the first
session of the first course in digital marketing diploma will pay 15% from total fees
of digital marketing diploma.
◆After the beginning of digital marketing diploma course, if he/she attend one
training will pay total fees of training + pay 10% from total fees of digital marketing
diploma.
If he/she attend 2 training will pay total fees of training + pay 10% from total fees of
digital marketing diploma.
If he/she attend 3 training will pay total fees of training + pay 10% from total fees of
digital marketing diploma.
If he/she attend 4 training will pay total fees of training + pay 10% from total fees of
digital marketing diploma.

49. ◆If he/she attend more than 4 training will pay total fees of training + pay 10%
from total fees of digital marketing diploma and not be refund.
◆Attendees who pay in cash receive the refund in cash. Attendees who pay in
Vodafone cash receive the refund as we received after discount 2% "Vodafone cash
management

50. Duration of Digital Marketing Diploma
Diploma Fees
Digital Marketing Diploma
“7 Topic”
3 Months
February - May
Social Media Management & Analytics
Content Creation
SEO Fundamentals & Google Analytics
Facebook & Instagram Advertising
Google AdWords
Twitter & LinkedIn
Digital Brand Strategy
(8500 EGP)
- In advance 7600 EGP
- As installment 4250 in
advance + 4250 after one
month.

51. Fees of Every Training
Diploma Fees
Social Media Management & Analytics
Content Creation
SEO Fundamentals & Google Analytics
Facebook & Instagram Advertising
Google AdWords
Twitter & LinkedIn
Digital Brand Strategy
2500
2000
1700
2200
2200
1500
2500

52. Contact us
Visit us
28 Al Sheikh Mohammed
Al Nadi, from Mostafa
El- Nahaas, Nasr City,
Cairo, Egypt.
Call us
Phone: 022671310
Mobile: 01227076587
Mobile: 01010032518
Mobile: 01007426916
Email
hello@imfnd.com
/ imfnd

53. Thanks!
Any questions?
You can find us at Hello@imfnd.com