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Business ethics and cultural ethos Morals define personal character, while ethics stress a social system in which those morals are applied. In other words, ethics point to standards or codes of behavior expected by the group to which the individual belongs. This could be national ethics, social ethics, company ethics, professional ethics, or even family ethics. So while a person’s moral code is usually unchanging, the ethics he or she practices can be other-dependent.

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Indian ethos

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Cultural ethos <ul><li>Indians are governed by their strong cultural base that determines their behavior and other aspects. </li></ul><ul><li>Some of the ethos like, </li></ul><ul><li>“ The characteristic Spirit and Beliefs of community” which distinguishes one culture from the other. </li></ul><ul><li>Respect to karta </li></ul><ul><li>Simple living and high thinking </li></ul><ul><li>Noble living , lesser criticizing others </li></ul>

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<ul><li>4. Vasudeva kutumbakam </li></ul><ul><li>5. Co operation and not competition </li></ul><ul><li>Karma theory , be good and do good </li></ul><ul><li>Unique work culture </li></ul><ul><li>Welfare of all </li></ul><ul><li>Self is the source of all power </li></ul><ul><li>Holistic approach </li></ul><ul><li>Yielding rather than dominating </li></ul><ul><li>Self control </li></ul><ul><li>Spiritual rather than secular </li></ul>

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Business Ethics <ul><li>Business is not to make money only, profit works as a yard stick of performance and not the end of all. </li></ul><ul><li>Business Should always consider ethical aspect while framing following policies , or decision </li></ul><ul><li>Pricing </li></ul><ul><li>Advertising </li></ul>

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<ul><li>Marketing practices </li></ul><ul><li>Quality Checking and framing </li></ul><ul><li>HR policies </li></ul><ul><li>Environment Issues </li></ul><ul><li>Consumer Services </li></ul><ul><li>Competition </li></ul><ul><li>Government reporting </li></ul>

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Conclusion <ul><li>Business ethics has inevitable part in its frame work , which is its cultural ethos. One has to examine in details cultural ethos for getting success in their respective area. </li></ul>