Volkswagen Product Mix
The product strategy and mix in Volkswagen marketing strategy can be explained as follows: Volkswagen offers several vehicles in different countries. Its top selling and most popular models include Volkswagen Polo, Volkswagen Passat, Volkswagen Jetta, Volkswagen Sirocco, Volkswagen Tiguan, Volkswagen Touran, Phaeton, Eos, and Beetle. All these cars are the product strategy in the marketing mix of Volkswagen. Depending on the level of localization, features, comfort, size, seating capacity, options, engine configurations and power several different trims and variants are offered. The various body types Volkswagen offers including hatchback, estate, sedan, coupe, convertible, SUV, crossover, coupe and MPV. It also manufactures and sells Hybrid, Dual fuel and Electric vehicles. Volkswagen cars, Polo and Gold also won the prestigious European Car of the Year award, which is 50 years old.
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Volkswagen Product Mix
- 1. CONTENT • INTRODUCTION • PRODUCT WIDTH • PRODUCT LENGTH • PRODUCT DEPTH Products offered by M A D E B Y V I R A J LO D HI YA A N K I T K A M B LE P I Y U S H WA G H N A KU L K H A I R N A R People’s car
- 2. About Founded in 1937 in Wolfsburg, Germany by German Labour Front. Volkswagen comprises brands like Audi, Lamborghini, Bentley, Scania, MAN, Skoda and SEAT. Recording cumulative sales of approximately 6+ million vehicles with a market share globally of 11%. Volkswagen became the 3rd largest in 2008 and by 2012 it became the 2nd largest. Volkswagen’s largest and most prominent markets are Germany, China & India.
- 3. Volkswagen Group Volkswagen Passat Tiguan Vento Ameo Polo Lamborghini Urus Huracan Avantador Centenario Veneno Porsche Cayman Boxster Panamera Cayelle Macan Carrera Terga Turbo GT2 GT3 Audi A3 A4 A5 A6 A7 A8 TT R8 Q3 Q5 Q7 S3 S4 S5 S7 Seat Mii Ebiza Toledo Leon Arona Ateca Tarraco Alhambra Skoda Cityigo Fabia Rapid Octavia Superb kodiaq Ducati Diavel Hypermotard Hyperstrada Monster Scrambler 1299 panigale Super sport Bently Continental GT Mulsanne Flying spur Continental convertible Bentayga Buggati Veyron Chiron Divo Man Transport TG Neoplan bus Man bus Man vans Scania L series P series G series R series S series Crewcab Citywide Interlink Touring Product Line & Length Volkswagen Group comprises of 12 subsidiaries with not less than 75 Products Single Group is taken for further depth
- 4. Volkswagen Group Volkswagen Passat 2.0 TDI Comfortline 2.0 TDI Highline Tiguan DSG 4motion Comfortline DGS 4motion Highline Vento 1.5 TDI Trendline Vento 1.5 TDI Comfortline 1.5 TDI Highline 1.6 Trendline 1.6 Comfortline 1.6 Highline 1.2 Comfortline 1.2 Highline Sport Ameo 1.5 TDI Trendline 1.5 TDI Comfortline 1.5 TDI Highline 1.0 Trendline 1.0 Comfortline 1.0 Highline Polo 1.5 TDI Trendline 1.5 TDI comfortline 1.5 TDI highline GT 1.5 TDI 1.0 Trendline 1.0 Comfortline 1.0 Highline GT TSI Product Depth Volkswagen comprises of 5 vehicle types with more than 27 variants