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“A brand is the ‘personification’ Brand Masterclass Week One

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“A brand is the ‘personification’ of a
product, service, or even entire
company. Like any person, a brand
has a physical ‘body': in P&G's case,
the products and/or services it
provides…… like a person, a brand
must mature and change its product
over time. But its character, and core
beliefs shouldn't change.”
- Robert Blanchard, former P&G executive




13

Publié dans : Business, Technologie
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