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Do not make the mistake Brand Masterclass Week One

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Do not make the mistake of
Corporate Internal
letting your brand image
Strategy Branding
taking over and become the
brand identity. It’s only one
part of the equation - not the
whole equation.
Brand
Strategy

Brand
Service
Identity
Design
Brand
Images


Brand
Attributes Brand
Associations




Exercise: Think about how often people mistakenly let the brand image drive
the brand strategy. In your opinion, what is wrong with this? 31

Publié dans : Business, Technologie
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