How to Fail at
LinkedIn
Making a bad first impression is
never a good idea!
Part 1: Your Photo

Just a few seconds…
…that’s how long you have to make a first impression
on LinkedIn (or anywhere else!)
Here are your Top 3 First-Impression-Makers:
O Your Photo – needs to be professional & attractive
O Your Headline – needs to be punchy
O Your Summary – needs to show your value
(WIIFM)
Make Yourself Clear @ SteveWoodruff.com

Here’s how I do it:
Make Yourself Clear @ SteveWoodruff.com
O Photo
O Headline
O Summary

Here’s Ann Handley
O Great picture
O Ann is all about
content
O Ann wants you to read
and hear her –
because she’s an
expert
Make Yourself Clear @ SteveWoodruff.com

That’s how to do LinkedIn right
Now let me show you how to do it all wrong! 
Part 1: Your Photo
The following are real pictures (no names), taken from public
LinkedIn profiles. They can be summed up in one word: DON’T
Make Yourself Clear @ SteveWoodruff.com

The Vanishing Act
Missing in action; far, far away; or tiny thumbnail
Make Yourself Clear @ SteveWoodruff.com

The Facebook Error
Ooops… you mean LinkedIn is a professional site??
Make Yourself Clear @ SteveWoodruff.com

The Group Shot Crop
Why not share the spotlight?
Make Yourself Clear @ SteveWoodruff.com

The Formatting Fiasco
Aesthetics are optional, after all
Make Yourself Clear @ SteveWoodruff.com

The Creepy Face
Lights…Camera…ah, good enough!
Make Yourself Clear @ SteveWoodruff.com

What Good Looks Like
Some positive examples on LinkedIn:
O Tim Ferriss (professional yet
approachable)
O Michael Bloomberg (intriguing expression)
O Gary Vaynerchuk (warm and friendly)
These three profiles also have well-crafted headlines and
summaries
Make Yourself Clear @ SteveWoodruff.com

Your picture is your very 1st
first-impression maker
…and it’s the easiest thing to get right!
Make Yourself Clear @ SteveWoodruff.com

Don’t Be Forgettable
O Be Professional
O Be Personal
O Be Pointed
Make Yourself Clear and Memorable!

Visit SteveWoodruff.com to find out how to
Make Yourself Clear