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Similaire à 10 step-service-product-marketing-plan
Similaire à 10 step-service-product-marketing-plan (20)
10 step-service-product-marketing-plan
- 1. 10 STEP Marketing Plan: The Medical City Emergency Department Abad Imperial Uy, R. Valencia
- 4. Positioning to the Primary Target Market Part 1: Steps 1 to 5
- 6. I need to get better I deserve to have a quality Emergency treatment Confidentiality I am a patient-partner I need to be treated with respect
- 9. TMC-ER is highly competitive in the high-price, high-quality health services St. Lukes Price vs. Service TMC-ER Cardinal Santos Makati Med Price vs Location Low-quality service Mid-quality service High-quality service High Price Low Price
- 10. TMC-ER’s unique positioning is shown in this competitive map Positioning vs. Brand Matrix
- 13. 5a. Market Size
- 15. The Marketing Mix Strategy Part 2: Steps 6 to 10
- 23. 7. Price TMC pricing is almost the same as St. Luke’s Medical Center but it is 12% higher compared to Cardinal Santos Medical Center. Hospital Price TMC-ER 980 SLMC 1000 MMC 1030 CSMC 814
- 24. 8a. Promo
- 26. Competitor promo
- 27. Recommendations
- 28. Advertisement through internet blogs, forums and youtube! Recommendations
- 29. Recommendations
- 38. SUMMARY
- 41. 10 STEP Marketing Plan: The Medical City Emergency Department Abad Imperial Uy, R. Valencia