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Mobile App Marketing Strategies

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16 simple ways to promote and market mobile apps. Easy to do Tips and Tricks that work.

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Mobile App Marketing Strategies

  1. 1. 100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004 www.impigermobile.comMobile App Marketing Strategies 16 ways to market mobile applications Rajasekar Raju KS, Director – Social Media Marketing
  2. 2. Challenges in Marketing Mobile Apps100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  3. 3. Discoverability 420,000 apps on the iTunes store 300,000 on the Android stores 20,000 on the Blackberry store100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  4. 4. How will you be Found?100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  5. 5. Name of the App, Keywords and Description for App Store It’s always great to have the main keyword of the app as part of app name Understand competition and keywords that users may type to search for your kind of app Description of app should explain key benefits and highlight the cool features The app page on store must have the main keywords and related keywords built into the description details100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  6. 6. Press Releases The Road to Fame Write an engaging press release Select the geographies, industries and sections Fire it on great PR sites http://www.prnewswire.com/ http://prmac.com/about - This is mandatory since it reaches the niche iPhone audience. http://www.prweb.com/ http://www.standardnewswire.com/ (category: Newspapers, News Magazines & Internet Publishers)100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004 www.impigermobile.com
  7. 7. App Reviews Reach out to good app reviews sites for different platforms Try pre-launch news Offer promo codes in a contest Offer privilege testing before launch100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  8. 8. Google Alerts to Monitor Set up a Google alert (http://www.google.com/alerts) for your domain keywords Participate in social conversations Track news about your own app and company100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  9. 9. Commenting on Articles and Participating Forums Identify new stories related to your app idea and contribute meaningfully to conversations in your niche area …and your signatures can mean truckloads of traffic100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  10. 10. The Money’s in the List Build an email list Stay connected with your users Offer updates, test drives and contests100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  11. 11. Pre-Launch Strategy Many popular app review sites and blogs have a page where you can submit a news tip about a forthcoming app Send Review Sites/ Blogs your app news a few weeks before going live100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  12. 12. Contests, eBooks and Whitepapers Free eBooks, whitepapers, contests and giveaways is a tested strategy to attract newsletter signups Use Facebook, Twitter, Blogs to offer value through the above and build curiosity around your forthcoming app100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  13. 13. Test with Admob Admob is great for tests with app names and prices Click through ratio (CTR) data helps you take a decision100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  14. 14. Social Media Strategy Don’t forget, the world is connected100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  15. 15. Twitter 200 million users and 80 million tweets a day Set up an account Customize your profile Tweet news about your niche Build a sticky following Create Relevant Lists Follow influential bloggers, reviewers, writers..100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  16. 16. Facebook Set up a page Customize your profile Post messages about your niche Build a sticky following Identify and follow related groups Identify and connect to influential bloggers, reviewers, writers..100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  17. 17. Blog your way to Success Users look for news and content all the time Search engines love fresh content Few articles every month can market your app very well100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  18. 18. Article Marketing www.ezinearticles.com is a great source for generating traffic. Other directories include www.associatedcontent.com, www.buzzle.com, www.squidoo.com and www.articlesbase.com100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  19. 19. App Directories List app on appolicious.com appvee.com and 148apps.com100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  20. 20. For more details on how to do this successfully Read: How to Overcome App Marketing Challenges Or download the Mobile App Marketing Whitepaper100+ Mobile apps developed on iPhone, iPad, BlackBerry, Android Since 2004www.impigermobile.com
  21. 21. 100+ Mobile apps developed on iPhone, iPad, BlackBerry, AndroidIf you’re planning to develop a mobile application, talk to us today! 1-972-375-6301. Fax: 1-888-779-2899 marketing@impigermobile.com 1130 East Arapaho, Suite 590, Richardson, Texas - 75081, USA. www.impigermobile www.impigermobile.com

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