Employee Value Proposition in Corporate Human Resources

Employee Value
Proposition
Explore. Research. Build. Create. Adopt.

Presented by: Sponsored by:

@ImSoSarah
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat

Lifecycle of Today’s Worker

Source: BLS, Fast Company

What that means for business...

From Talent Technology State of Recruiting 2012 Survey

And another 6 months
to get new hires to full
productivity.

Employee Value
Propositions
=
Why people stay

@ImSoSarah

Foundational Components of an
Effective EVP

Accuracy
Differentiation
Focus
Collaboration

Why do you stay at
your organization?

What values does
your culture support?

What do you offer
your employees that
matters more than
money?


Corporate Culture

Training and Development

Rewards and Recognition

Compensation and Benefits


Case in Point: McDonalds

With locations in more than 55 countries globally, they decided to
create an EVP focused on store level employees with basic
‘pillars’ that could be customized to suit the region or culture,
while maintaining the idea.


Survey Focus Group



To get a full understanding of all locations, they took a large scale
approach and surveyed more than 10,000 locations crew and
managers about what they liked most and least as employees.


Brainstorming Ideas

Surveys

Focus Groups

Global Concepts

B



With survey results in hand, the project team identified three
themes that were consistently mentioned across all locations:
“People and Culture,” “Flexibility and Variety,” and “Development
and Opportunity."

These themes became “Family & Friends,” “Flexibility,” and
“Future.” as they wrote their EVP in a language more reflective of
their culture.


Its about
making it
your own
& getting
buy in

Employee Value Proposition:
McDonalds


@ImSoSarah

1. Create a “sneak peak” for buy in before official launch

2. Build internal brand champions for the EVP with your early
stage groups

3. Formal Roll Out to Employees

4. Public Roll Out for Candidates

5. Ongoing Review and Feedback



The EVP, launched in 2009, is more than just talk. It undergoes
regular reviews of framework to ensure hiring and retention plans
align with it. In addition, they have implemented a best practice
sharing program highlighting the best example of the EVP being
brought to life.

In the Employee Life Cycle


@ImSoSarah

In Hiring

Employment Brand

EVP and EB are not the same - but a sold EVP should
be included in your branding strategy.

Employment Brand is “Who you are” EVP is “What
you Offer”


@ImSoSarah

In Hiring

Interview Phase

Using the EVP during the interview phase will focus
people on the values important to your organization
and their measurements once joining.


@ImSoSarah

In Retention & Engagement

Onboarding Phase

Commitment Levels to an Organization after 12
months are increased with effective EVP.


@ImSoSarah


Engagement Phase

Aligning Performance Reviews & Recognition
Programs help your company “live” the EVP and give
it more credibility


@ImSoSarah


Retention Phase

Organizations with “excellent” recognition programs
experienced 70% lower voluntary turnover


@ImSoSarah

Employee Value
Proposition
Total Employee Life Cycle

@ImSoSarah

Questions?

Sarah White
Principal Strategist
Sarah White & Associates, LLC &
HRTechBlog.com

Email: Sarah@SarahWhiteLLC.com
Twitter: @ImSoSarah
Linkedin: Linkedin.com/in/ImSoSarah

Employee Value Proposition in Corporate Human Resources

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