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How to avoid 6 deadly mistakes when building a digital product 2018

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How to avoid 6 deadly mistakes when building a digital product 2018

  1. 1. How to avoid 6 deadly mistakes when building a digital product in 2018 by Kacper Sulisz
  2. 2. Building digital products is hard 84% of companies fail at digital transformation. 79.4% of startups never get past the seed round.
  3. 3. There are 6 easy ways to mitigate the risk:
  4. 4. 1. Solve REAL problems The first reason digital products fail is lack of a market need. Make sure you’re not solving a problem you created. A solution can’t be worse than a problem. Use the Problem-Solution Fit canvas.
  5. 5. 2. Sell it before you build it Property developers do it all the time. Actual process of designing and coding up a product is the easiest of all. Realising you’ve wasted weeks/months is devastating. Set ground for iterations. Changes to a finished product are x100 more expensive than changes to concepts.
  6. 6. 2. Sell it before you build it
  7. 7. 3. Guess less Humans have a bias towards action (especially if the idea is amazing) and seek completion, so we tend to guess/assume what works and what doesn’t. Guessing is expensive and means you don’t really know your customer.
  8. 8. 3. Guess less - surveys Answers will be only as good as questions. Google Ventures released an amazing set of tips for building effective surveys. Ask direct open ended questions.
  9. 9. 3. Guess less - interviews Provide the ‘Why’s?’ behind the survey data - you will get to see things you were not aware of. Record your sessions. Aim for f2f first, then video calls. Watch for energy/emotional changes in users. You are really after 1 insight per interview.
  10. 10. 4. Measure everything ‘We know’ vs ‘We think’ is empowering. LinkedIN has released a whitepaper on developing North Star Metrics (The North Star Metric is the metric that best captures the core value that your product delivers to customers). Discard features not used by your customers. Useful tools for better understanding your customers are: Fullstory, AppSee, Intercom.
  11. 11. 4. Measure everything Build Measure Learn Loop
  12. 12. 5. Get enterprise user buy-in Your competition are the habits/fears of your users. Engage and educate as early as possible. Perform shadow sessions and focus groups. Useful tools for better understanding your customers are: Fullstory, AppSee, Intercom.
  13. 13. 6. Think outside of PL
  14. 14. Thank you! If you have any questions or want to share your experience with us, feel free to hit us up: hello@infullmobile.com Don’t forget to visit our website and Social Media channels:
  15. 15. Thank you! Want to contact us? hello@infullmobile.com

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