An integrated marketing program today includes a whole new approach to the press release. Going beyond the simple 400 words, today's release is supercharged with images, video, audio, and several new media elements that further amplify your message. Internet marketing has new meaning and this session will focus on how best to optimize press releases, your corporate website, and your company overall so as to maximize online visibility and get greater coverage in the social mediasphere, including with larger traditional media publications. Presented by Sylvie Harton, Marketwire at IMS08 9/8/2008 http://www.InboundMarketingSummit.com

1. “Long Live the Press Release: Powerful New
g
Techniques Give It New Power”
Search Engine Optimization Social Media
Inbound Marketing Summit – September 8th, 2008
Sylvie Harton, Vice President
Harton
Eastern Region

2. What is Search Engine Optimization?
• Search Engine Optimization is the process of
improving the volume and quality of traffic to a press
release or website via improved organic search
results
results.
• Good SEO helps interested consumers, industry
analysts, investors and members of the media find
your news, your company website, and your products
more easily.