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“This is impressive
since I remember
the day we had jobs
in all fifty states.”
Chris Lamprecht
https://www.dropbox.com/sh/ry4ltwk2jp7lxxc/AAAFQs0P6f2kWY726svNj_Lha
Pick one more picture from here - high rez
Northern Europe
Southern Europe &
New Markets
Latin America
English
East Asia
CROSS-MARKET
Strategy
Business Ops
Online Op...
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
→
→
→
→
Server
Application
Config
Server
Application
Config
Server
Application
Config
Server
Application
US Config
Server
Application
CA Config
Server
Application
US Config
Server
Application
CA Config
Server
Application
US Config
Server
Application
CA Config
Server
Application
US Config
Server
Application
CA Config
Server Server
Server Server
Server Server
Server
Application
US Config
Server
Application
CA Config
ServerServerServer
Server
Application
US Config
ServerServerServer
Server
Application
CA Config
ServerServerServer
Server
...
ServerServerServer
Server
Application
Config
ServerServerServer
Server
Application
Config
ServerServerServer
Server
Applic...
ServerServerServer
Server
Application
Config
X 50
ServerServerServer
Server
Application
Config
Data
Center
1
ServerServerServer
Server
Application
Config
Data
Center
2
X 50...
Server
Application
Config
Server
Application
US CA
Config
Server
Application
US CA
Config
Server
Application
US CA
Config
Server
Application
US CA
Config
Server
Application
US CA
Config
GB
Server
Application
US CA GB
Server
Application
US CA GB
Data
Center
2
Server
Application
US CA GB
Server
Application
US CA GB
Server
Application
US CA GB
Server
Application
US CA...
“drivers”
matches
“driver”
396,902 jobs
96,884 jobs
→
→
→
→
“vend-”
match
3,885 results
1,214 results
→
Location Database
Location Database
Location Database
Location Database
́
No engineering
involvement
CMs now maintain
location database
High quality data
Localization is Product
Development
Localization is Product:
Indeed Apply
Indeed Apply:
Resume + Cover Letter
Indeed Apply Rules - USE
● CV
● curriculum
● vitae
● candidatura
● candidature
● C.V.
● candidarsi
● candidarti
Indeed Apply Rules - DoNotUSE
● foto
● fototessera
● oggetto
Multiple attachments
Localization is Product
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
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●
●
Source: Liveinternet.ru statistics, April 2012
Source: comScore data March 2014
*Figures only include traffic to regionsjob.com and not regional sites (e.g. parisjob.
@IndeedEng: Launching Indeed Around the World
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@IndeedEng: Launching Indeed Around the World

Link to video: https://www.youtube.com/watch?v=WcutrMiAhLk&feature=youtu.be

Indeed launched its first job search site in 2004, allowing job seekers to find jobs in the US. Three years later, we launched our first non-US site. Over the next 5 years, we expanded to more than 50 countries and 27 languages. In this talk, we will explain how we iteratively expanded Indeed to these new markets, and how we used data to drive the business and product decisions involved. We will also describe the engineering and operational infrastructure we built to succeed worldwide.

Davide Novelli is an International Director at Indeed. Davide started in 2010 by growing Indeed Italia to be the #1 job site in Italy and is now responsible for Indeed’s product and business in 23 countries and 17 languages.

David Tulig is a Tech Lead on the Job Search team at Indeed. In his 5 years at Indeed, David has worked on employer, resume, and job search projects, including initiatives to improve our localization tools and launch Indeed in new countries.

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@IndeedEng: Launching Indeed Around the World

  1. 1. “This is impressive since I remember the day we had jobs in all fifty states.” Chris Lamprecht
  2. 2. https://www.dropbox.com/sh/ry4ltwk2jp7lxxc/AAAFQs0P6f2kWY726svNj_Lha Pick one more picture from here - high rez
  3. 3. Northern Europe Southern Europe & New Markets Latin America English East Asia CROSS-MARKET Strategy Business Ops Online Ops MARKETS
  4. 4.
  5. 5. ● ●
  6. 6. ● ● ●
  7. 7. ● ● ● ●
  8. 8. ● ● ● ● ●
  9. 9. ● ● ● ● ● ●
  10. 10. ● ● ● ● ● ● ●
  11. 11. ● ● ● ● ● ● ● ●
  12. 12.
  13. 13.
  14. 14. → →
  15. 15. Server Application Config
  16. 16. Server Application Config
  17. 17. Server Application Config
  18. 18. Server Application US Config Server Application CA Config
  19. 19. Server Application US Config Server Application CA Config
  20. 20. Server Application US Config Server Application CA Config
  21. 21. Server Application US Config Server Application CA Config
  22. 22. Server Server Server Server Server Server Server Application US Config Server Application CA Config
  23. 23. ServerServerServer Server Application US Config ServerServerServer Server Application CA Config ServerServerServer Server Application GB Config
  24. 24. ServerServerServer Server Application Config ServerServerServer Server Application Config ServerServerServer Server Application Config Data Center 1 ServerServerServer Server Application Config ServerServerServer Server Application Config ServerServerServer Server Application Config Data Center 2
  25. 25. ServerServerServer Server Application Config X 50
  26. 26. ServerServerServer Server Application Config Data Center 1 ServerServerServer Server Application Config Data Center 2 X 50 X 50
  27. 27. Server Application Config
  28. 28. Server Application US CA Config
  29. 29. Server Application US CA Config
  30. 30. Server Application US CA Config
  31. 31. Server Application US CA Config
  32. 32. Server Application US CA Config GB
  33. 33. Server Application US CA GB Server Application US CA GB
  34. 34. Data Center 2 Server Application US CA GB Server Application US CA GB Server Application US CA GB Server Application US CA GB Data Center 1
  35. 35. “drivers” matches “driver”
  36. 36. 396,902 jobs
  37. 37. 96,884 jobs
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42. “vend-”
  43. 43. match
  44. 44. 3,885 results
  45. 45. 1,214 results
  46. 46.
  47. 47. Location Database
  48. 48. Location Database
  49. 49. Location Database
  50. 50. Location Database
  51. 51. ́
  52. 52. No engineering involvement
  53. 53. CMs now maintain location database
  54. 54. High quality data
  55. 55. Localization is Product Development
  56. 56. Localization is Product: Indeed Apply
  57. 57. Indeed Apply: Resume + Cover Letter
  58. 58. Indeed Apply Rules - USE ● CV ● curriculum ● vitae ● candidatura ● candidature ● C.V. ● candidarsi ● candidarti
  59. 59. Indeed Apply Rules - DoNotUSE ● foto ● fototessera ● oggetto
  60. 60. Multiple attachments
  61. 61. Localization is Product
  62. 62. ● ●
  63. 63. ● ● ●
  64. 64. ● ● ● ●
  65. 65. ● ● ● ● ●
  66. 66. ● ● ● ● ● ●
  67. 67. ● ● ● ● ● ● ●
  68. 68. Source: Liveinternet.ru statistics, April 2012
  69. 69. Source: comScore data March 2014 *Figures only include traffic to regionsjob.com and not regional sites (e.g. parisjob.

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