bada platform & Samsung’s multi-platform strategy [IndicThreads Mobile Application Development Conference]

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1. The document discusses bada, Samsung's mobile operating system, and opportunities for developers building apps on the bada platform. 2. It outlines the bada SDK and development environment, services available to bada apps including leveraging the cloud, and types of apps that can be built including games, informational apps, and apps using Flash or web services. 3. The document also discusses marketing apps in Samsung Apps store, including opportunities for banners, events, and discounts, as well as ensuring apps meet usability, compatibility, and policy standards.

Technology

4
Introduction
Customer expectations are at all-time high !

6
Introduction
“Samsung is the only company that has offered smart phones using a variety of
operating systems. That is our strategy.”
-- J . K Shin ( Wall street Journal )

7
“We learned that it is hard to convince the market just by making distinctive
hardware. So we have invented our own mobile platform, “bada" which
operates our own app store, "Samsung Apps," and for us, this is a big step
forward. “
– J . K Shin ( Wall street Journal )
Introduction

13
Exploring developer.bada.com
SDK
Platform binaries and libraries, Header files, Simulator, GNU tools
Documents, Sample applications
IDE (Eclipse based C/C++ tool)
Resource Monitor, App Wizard, Output, UI Builder, Resource
Explore, Simulator
Development environment
SDK & IDE

14
USB cable
Development environment
Doing it for real !

15
Services
Leverage the cloud at will !

16
Be the Alchemist
What more can you do with bada ?

18
Flash content to bada application
Applications feasible
• Games
• Informative apps
• Everything else that can be
done with Flash lite V 3.1
Applications feasible
• Games
• Informative apps
• Everything else that can be
done with Flash lite V 3.1

19
Flash content to bada application
Communication with Framework

20
Web services
Applications feasible
• News readers
• Blog readers
• e-Book readers
• Apps using open API’s
• Scripting based applications etc
Applications feasible
• News readers
• Blog readers
• e-Book readers
• Apps using open API’s
• Scripting based applications etc

21
Hosted website : www.abc.com
home.html
Items.html
Product.html
Web services
Mobile web pages are passé
Abc.com
Items
Products
<Content>
<Content>

22
Content apps on bada
Applications feasible
• Wall paper buyer
• Ringtone buyer
• Movie rental
• Sport Highlights apps
• Live stream of media
Many more …
Applications feasible
• Wall paper buyer
• Ringtone buyer
• Movie rental
• Sport Highlights apps
• Live stream of media
Many more …

23
Content apps on bada
“Bollywood music downloader” Example
bada Application
B M D
List
Album 1
Album 2Album 2
Album 3
Album 4
Album 5
Samsung Item Store
DRM LOCKED

24
• Items should be listed on Samsung seller site
• Developer to choose the billing method
• Content items can have a URL ( target location )
• Items should be listed on Samsung seller site
• Developer to choose the billing method
• Content items can have a URL ( target location )
DeveloperDeveloper
Samsung Apps/
Seller Store
Samsung Apps/
Seller Store
UserUser
bada Appbada App
Payment GatewayPayment Gateway
66
33
11
22
44
55 77
In-App purchase

26
Usability
Install and execute with no
problems
Compatibility
No problems with original
functionality, what so
ever !
Social Norms/
Samsung Policies
Social Norms/
Samsung Policies
Unrestricted / Owned
content
Certification of Apps

27
BannerBanner EventEvent
[Samsung Apps Web, Kies, ODC] [Organize promotional events for sellers]
DiscountDiscount
[Provide a chance to offer special discounts]
Marketing your apps

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bada platform & Samsung’s multi-platform strategy [IndicThreads Mobile Application Development Conference]

1. 1 badabada Venkata Ratnam V

2. 2 Agenda

3. 3 Introduction

4. 4 Introduction Customer expectations are at all-time high !

5. 5 Introduction

6. 6 Introduction “Samsung is the only company that has offered smart phones using a variety of operating systems. That is our strategy.” -- J . K Shin ( Wall street Journal )

7. 7 “We learned that it is hard to convince the market just by making distinctive hardware. So we have invented our own mobile platform, “bada" which operates our own app store, "Samsung Apps," and for us, this is a big step forward. “ – J . K Shin ( Wall street Journal ) Introduction

8. 8 bada positioning to name a few …

9. 9 bada Ocean

10. 10 Overview

11. 11 Overview

12. 12 Technical Information

13. 13 Exploring developer.bada.com SDK Platform binaries and libraries, Header files, Simulator, GNU tools Documents, Sample applications IDE (Eclipse based C/C++ tool) Resource Monitor, App Wizard, Output, UI Builder, Resource Explore, Simulator Development environment SDK & IDE

14. 14 USB cable Development environment Doing it for real !

15. 15 Services Leverage the cloud at will !

16. 16 Be the Alchemist What more can you do with bada ?

17. 17 Advanced applications, “How-to”

18. 18 Flash content to bada application Applications feasible • Games • Informative apps • Everything else that can be done with Flash lite V 3.1 Applications feasible • Games • Informative apps • Everything else that can be done with Flash lite V 3.1

19. 19 Flash content to bada application Communication with Framework

20. 20 Web services Applications feasible • News readers • Blog readers • e-Book readers • Apps using open API’s • Scripting based applications etc Applications feasible • News readers • Blog readers • e-Book readers • Apps using open API’s • Scripting based applications etc

21. 21 Hosted website : www.abc.com home.html Items.html Product.html Web services Mobile web pages are passé Abc.com Items Products <Content> <Content>

22. 22 Content apps on bada Applications feasible • Wall paper buyer • Ringtone buyer • Movie rental • Sport Highlights apps • Live stream of media Many more … Applications feasible • Wall paper buyer • Ringtone buyer • Movie rental • Sport Highlights apps • Live stream of media Many more …

23. 23 Content apps on bada “Bollywood music downloader” Example bada Application B M D List Album 1 Album 2Album 2 Album 3 Album 4 Album 5 Samsung Item Store DRM LOCKED

24. 24 • Items should be listed on Samsung seller site • Developer to choose the billing method • Content items can have a URL ( target location ) • Items should be listed on Samsung seller site • Developer to choose the billing method • Content items can have a URL ( target location ) DeveloperDeveloper Samsung Apps/ Seller Store Samsung Apps/ Seller Store UserUser bada Appbada App Payment GatewayPayment Gateway 66 33 11 22 44 55 77 In-App purchase

25. 25 Everything else

26. 26 Usability Install and execute with no problems Compatibility No problems with original functionality, what so ever ! Social Norms/ Samsung Policies Social Norms/ Samsung Policies Unrestricted / Owned content Certification of Apps

27. 27 BannerBanner EventEvent [Samsung Apps Web, Kies, ODC] [Organize promotional events for sellers] DiscountDiscount [Provide a chance to offer special discounts] Marketing your apps

28. 28

Editor's Notes

Deal with my boss. Not Deals Customer expectations are at an all-time high !
Deal with my boss. Not Deals Customer expectations are at an all-time high !

bada platform & Samsung’s multi-platform strategy [IndicThreads Mobile Application Development Conference]

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