6. Srbachchan.tumblr.com
BigB regularly speaks out on issues she feels
strongly about. E.g. : Blog post 1551. guwahati
issue
In doing so, he keeps himself in the public eye.
It's easy to be opinionated when you're
passionate.
His blog Content will help getting eye balls
Action Plan:
1# More Issue Based Discussion 2# Opinionated
Writing
3# Personal Touch
8. Srbachchan.tumblr.com
@SrBachchan
Currently Mr. Bachchan accumulated over
3,111,991 Twitter Followers and around 100,000
Followers on Tumblr
Action Plan:
1# Direct tweet to his fans 2# Connecting with
Colleagues
3# More Twit Pics 4# Interactive Discussion
5# More Connectivity
9. E.G Tweet
Had mouth watering pizza @London Camp. Will
post surprise pic tom! X for my EF
-@SrBachchan
11. Differentiate Wisely.
There are too many normal people
doing normal things.
Show and Write to the World
Action Plan :
1# Extensive use of Audio Blog
2# Reciting Poetry / Dialogs
3# Sharing Old Memories
13. Mr. Bachchan calls his fans and follower
EF (extended family)
This allows fans to identify each other and
connect and get personal feeling / feel good
factor
Action Plan :
1# More Lingo for Fans (Like lady gaga calls - Little
Monster)
2# ‘Welcome to bachchan land’
3# ‘Today's Bol Bachchanalia : Dialog of the Day’
15. Treat the Fans well and they will make Mr.
Bachchan Digital Superstar
Mr.Bachchan should allow his fans to Record video
/ Click Pictures and distribute on various digital
platform
The Viral Marketing works.
Action Plan :
1# Post your favorite pic of Mr. Bachchan on twitter
2# Post the best moment of Mr. Bachchan
3# Guess the Film
4# Ask the Fans / Contest within tweet or blog
17. We can't please everybody, right?
Mr. Bachchan routinely should take it a step and
pisses off the people that he isn't going to please
anyways, keeping him in the news
Being a people-pleaser can make it boring and dry
19. Mr. Bachchan has a long list of supporters.
The continuous tweets of his collegues and well
wisher
can take it to other level.
E.G : @SrBachchan Loved your new avataar in
BHTB - @anupamkher
Action Plan :
1# Have more interactivity with Colleagues
2# Ask well wishers to interact Offline
3# Post Comment on others activity
4# Share pictures / audio from archive with friends /
colleagues
21. Writing / Creating Killer Stuffs.
For eg : The Article on SAVE TIGER.
The article gave us 10K Clicks. Also the write up on
Rajesh Khanna added 24K clicks a day*
Action Plan :
1# More In Depth Writing
2# Personal Story - London Tour Diary with Pics
3# Old Memories - Time Shared with Rajesh Khanna,
Shashi Kapoor etc
4# Memorable Events - Ramesh Sippy presented the first
vanity van which was landmark for Bollywood celebs
*as per analytics of July 2012
23. “Kitne Baaju Itne Sar Geenle Dushman Dhyan Se
Harega Woh Har Baazi Jab Khele Hum Jee Jaan Se”
- Mr. Azad
Mr. Bachchan should create and write Quotes by
himself.
The followers can adapt the same on their tweets
For E.G :
“Frankly I've never really subscribed to these adjectives
tagging me as an 'icon', 'superstar', etc. I've always
thought of myself as an actor doing his job to the best of
his ability.”
- @SrBachchan
25. CA Media didn't invent the wheel. We are just
identifying what work best today (like social
media) and using it its advantage.
Let's take an example of Lady GaGa who is fearless
and how she grew and engage with her customers
For E.G :
"All that ever holds somebody back, I think, is fear.
For a minute I had fear. [Then] I went into the
[dressing] room and shot my fear in the face..." -
Lady Gaga
