1.
Understand Digital Marketing
Madhumita| E: madhumita@infidirect.in | M: +919900590343 |

2.
What we want from Digital Marketing?
Visibility Awareness Engagement Branding Leads
You are there only if
they can find you
Provide information
to engage people
ongoing basis.
Generate awareness
of your products or
services
Build Trust &
Credibility with
potential customer
Develop capability for
people to contact you
online.

3.
Stages of Digital Marketing Execution

4.
WebsiteWebsite
TIME LINE
This Quarter
Social Network
Presence
Social Network
Presence
Me-TooOfferingMarketChallengerThoughtLeader
MARKETDIFFERENTIATION
BloggingBlogging
Search Engine
Optimization
Search Engine
Optimization
Our Digital Communication Roadmap
PresentationPresentation

5.
WebsiteWebsite
TIME LINE
This Quarter
Social Network
Presence
Social Network
Presence
Me-TooOfferingMarketChallengerThoughtLeader
MARKETDIFFERENTIATION
BloggingBlogging
Search Engine
Optimization
Search Engine
Optimization
Our Digital Communication Roadmap
PresentationPresentation
TestimonialsTestimonials
Mobile
Marketing
Mobile
Marketing
ORMORM
E-newslettersE-newsletters
Email MarketingEmail Marketing

6.
WebsiteWebsite
TIME LINE
This Quarter
Social Network
Presence
Social Network
Presence
Me-TooOfferingMarketChallengerThoughtLeader
MARKETDIFFERENTIATION
Case studyCase study
BloggingBlogging
Search Engine
Optimization
Search Engine
Optimization
Thought leaderThought leader
Our Digital Communication Roadmap
Research
Papers
Research
Papers
PresentationPresentation
WhitepapersWhitepapers
TestimonialsTestimonials
Mobile
Marketing
Mobile
Marketing
ORMORM
E-newslettersE-newsletters
Email MarketingEmail Marketing

7.
2.0 Ecosystem
Implementation Scope
Connect with
right
audience
Build strong
brand image
Garner
support for
cause and
initiatives
Raise funds
Collaborate
and cross
promote.
Engage with
audience
with right
stories
Get found
online easily.
What Can be Done
Using Social Media?

8.
Implementation Scope
Website Micro site SEO PPC SMM ORM Mobile
The digital marketing implementation plan will start with
website, which is engaging and interactive. The concept and
the website will be promoted through search engine
optimization, social media marketing, Email marketing, SMS
marketing, mobile marketing, and paid ads at various related
sites and social networking platforms.

9.
Measurement, Reporting and Pricing
PHASE 0 [NOW TO PRELAUNCH] PHASE I [LAUNCH] PHASE II [POSTLAUNCH]

10.
Responsibility
Measure
[Results | Rankings | Traffic | Members | Engagements | Feedbacks | Tonality | Queries | Customers]
Client We

11.
ThanksMadhumita| E: madhumita@infidirect.in | M: +919900590343 |