A study of the visual language of Hong Kong’s neon signs and its connections to architecture, typography and the context of Hong Kong’s urban environments. Keynote presentation at the Hong Kong Arts Centre on 28 May 2014, organised by M+, Hong Kong’s museum of visual culture.
Full article of the study:
(English) http://goo.gl/vHfYIO
(Traditional Chinese) http://goo.gl/iW4cEf
22. Hong Kong signscape typology: corner building
Façade coverage
Projecting columnar
Projecting irregular
Projecting banner Building fascia
Building columnar
Building corner fascia
23. Hong Kong signscape typology: side elevation
Projecting banner
Projecting columnar
roadpavementbuilding
Shopfront projecting
24. Hong Kong signscape typology: front elevation
Shopfront projectingPlaque inside shop
Shop window
Building fascia Shopfront fascia
Building columnar
Shopfront columnar
25. Hong Kong signscape typology
Keith Tam 2014
Shopfront
S1 Shopfront fascia
S2 Shopfront projecting
S3 Shopfront columnar
S4 Shop window
S5 Plaque inside shop
Building
B1 Building columnar
B2 Building fascia
B3 Building corner fascia
B4 Façade coverage
Extension
E1 Projecting columnar
E2 Projecting banner
E3 Projecting irregular