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MANCHESTER UNITED SOCCER CLUBNITISH SHARMA NAVJOT SINGH
CASE INTRODUCTION Manchester United Soccer Club(MUSC) is a football club located in Manchester , New Hampshire. Formed in 1992 to bring recreational players to a higher level of competition and preparing them for state Olympic development program and higher school teams. The club currently has 24 boys and girls(age from 9-16) on teams affiliated with Hampshire Soccer Association and Granite State Girls Soccer League. The club’s Board of Directors have decided to organize a summer invitational soccer tournament to generate revenue. Hosting a soccer tournament is a popular method of raising funds. MUSC teams regularly competes in 3-4 tournaments every year at different locations in New England. These tournaments have been reported to generate between $50,000 to $70,000 for the host club.
Role Of Nicolette Larson She has recently been elected as Tournament Director by Manchester United Tournament Organizing Committee for organizing the club’s first Summer tournament. She had proposed a committee brainstorm and then recorded the ideas on a flipchart. She goes home with a bundle of views and opinions and a headache about a major task to be undertaken. She tells her husband about the first tournament committee meeting. She is worried about event organization and talks to her husband who advises her to develop a WORK BREAKDOWN STRUCTURE for the tournament. THE CASE IS ABOUT ORGANIZING A PROFITABLE EVENT FOR THE FIRST TIME .
HIGHLIGHTS OF THE MEETING I know an artistWe need to consider the We can contact whom we can t-shirts and sweatshirt local corporate recruit to develop a designs sponsors to unique silk design fund the tournament. What about We must screening the contact the local We need to We must see teams and colleges so that have qualified how to reward getting them we may use refrees. My the teams- registered their fields son’s team was medals or robbed in a trophies poorly officiated game last time
CODING1.3 SPONSORS 1.3.1 T-Shirts1.3.2 Ceremonies1.3.3 Accessories1.4 VENUE 1.4.1Ground 1.4.2 Alignment18.104.22.168 Halves22.214.171.124 Dees126.96.36.199 Centre1.4.3 Goal post Scheme of tasks to be performed by MUSC
PROPOSED PLAN OF ACTIONSelect suitable venues for tournamentDesign and print promotional flyers for event to post around communityEnter team information into a spreadsheet as tournament entries are receivedOrganize tournament equipment, including ball and other accessoriesContact local soccer organizations and leagues and ask the administrators if they have contactsfor local refereesArrange the itinerary for soccer tournament.
MAJOR DELIVERABLESFund collection and allocationTeams screening and itinerary schedulingVenue selection and accessories purchaseAccommodation(players , officials and chief guests)SecuritySufficient earning as a part of profit makingPerformance appraisal and rewardsFair and healthy disciplined competition
WBS FOR THE TOURNAMENT MUSCANNOUNCEMENT REGISTRATION SPONSORS VENUES MATCH OFFICIALS REWARDSADVERTISEMENT SCREENING RULES AND ENTRY FEES REGULATIONS MEDALS TROPHIES SPECIAL PRESS RELEASE INVITATION T-SHIRTS CEREMONIES ACCSESORIES MATCH TIME PENALTIES GROUNDS ALIGNMENT GOAL POST TIME OUT HALVES REFREES LINE MEN SCORERS DEES CENTRE
CODING FOR WORK BREAKDOWN STRUCTURE WBS CODING:1 MUSC:1.1 ANNOUNCEMENT 1.1.1 Advertisement 1.1.2 Press Release 1.1.3 Invitation1.2 REGISTRATION 1.2.1 Screening 1.2.2 Rules and regulations 188.8.131.52 Match time 184.108.40.206 Penalties 220.127.116.11 Time out 1.2.3 Entry fees
CODING1.5 MATCH OFFICIALS1.5.1 Refrees1.5.2 Line men1.5.3 Scorers1.6 REWARDS: 1.6.1 Medals-individual team members 1.6.2 Trophies-Winners and Runners up 1.6.3 Special: 18.104.22.168 Best goal keeper 22.214.171.124 Top scorer 126.96.36.199 Player of the tournament 188.8.131.52 Best ball picker
ALLEVIATION OF PROBLEMS OF FIRST MEETINGOpinions of all the concerned persons are taken into considerationAny issues arising in any of the sub deliverables can be identifiedThe project leader can plan and schematize at any pointEvery member concerned knows their respective tasks and minimizes any conflictSequential scheduling ,Valuation of costs involved and resource allocationA basic blueprint of major task is undertaken and splitting of major deliverables isdrafted outWBS would be able to help determine costs, risks, time and manpower needed
ADDITIONAL SOURCES OF INFORMATION COUNTER-PARTS Records of previous events(failure or success) Strategies used by other clubs • NEW IDEAS FROMMETHOD DELPHI THEM Event organizers, Retired players, coaches , refrees ,project managers INTERNET Outlines of mock WBS Additional deliverables that can be thought of Sponsors details LITERATURE Books on event organization Magazines and news articles SURVEY colleges(youth fan following)-expectations and emotions Groundsmen and field people-improvements,innovations
COST ESTIMATESIdea regarding probable areas where funds are required:(sponsor hunt ,fees for grounds ,printing , salaries to officials ,catering, accessories,rewards , etc)Scale of the event determined after WBS can help estimate expenditure on:Opening ceremonyAward distributionClosing ceremonyGiving estimates about scale of event to sponsors and respective fund provisionsThe limitation/availability of the fund can help her schedule and plan expendituresof minute expenses as well(needs of grounds men, refreshment of players and officialsetcEvaluation of revenues that are expected to come from the tournament
WHY THIS IS A USEFUL INFORMATION REGISTRATION OF TEAMS- cost on announcement SPONSORS- advertisement, follow up, commitment PLANNING FIELDS- fees for the grounds , optional renovation, seating arrangement ACCESSORIES- Tournament t-shirts ,football kits, miscellaneous MAJOR EVENTS-expenditure in opening and closing ceremonies , prize distribution SALARIES- refrees, officials, linemen, ball-pickers grounds men ,caterers