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STATE OF THE MEDIA:
CONSUMER USAGE REPORT
                      2011
The U.S. Media Universe
DEVICE OWNERSHIP1                                                            MOBILE & ONLINE CONSUMERS
(millions of people who own)                                                 (millions of users)


      At least one TV
                                                                     290                  Mobile phone (ages 13+)2
      DVD player                                                                                             Online3
                                                               253
                                                                             232                    Home/work PCs
                                                                                                       and laptops3
                                                                                     211
      Video game console
                                                                                             192
      Digital cable
                                   162                                                                   Mobile web
      DVR                    145                                                                           (ages 13+)4
                  129
      Satellite                                                                                      116
                                   faster than penetration.6
                                   Time spent is increasing




          95




HOUSEHOLDS WITH TVS                                                          HOUSEHOLDS W/ BROADBAND
(millions of households) 1                                                   (millions of households)5

At least 1 TV                 114.7million                                   Total                 85.9 million

 1                            17.7

 2                            32.7

                                                                                      With paid TV access
 3                            28.3                                                      and broadband
                                                                                             80.9


4+                            35.9
                                                                           With broadcast
                                                                           TV only and             4.9
                                                                           broadband
HOW PEOPLE WATCH TV/VIDEO6                       SMARTPHONE PENETRATION8
(millions of viewers, ages 2 and up)             (by ethnicity)


                             Traditional TV°
288                                                           Asian                  60%
                                                              Hispanic         50   %

                                                              African-American          48%
                                                              White               39%

                        On the Internet°°*       Android is the preferred OS except among Asians,
                                                 who typically opt for iPhones.3

        143               Timeshifted TV°        ONLINE VISITS AND VIEWS
                           Viewers using time-   (per person per month)3
               111         shifted TV grew 11%
                           since Q2 2010.

                                                                  94              Domains
                           Mobile      phone**
                                                            2,905                 Pages
                        30
                                                               830                Facebook
                                                                                  pages



MODES OF ACCESSING SOCIAL MEDIA7
                                                 Nearly 4 in 5 active Internet users visit social
                                                 networks and blogs.9


        97%                                      SMARTPHONE OS MARKET SHARE8
                                                                                Windows
                                       3%                                        Mobile Other
    Computer
                                                                              18%
                                       iPad                   28  %           RIM    7% %
                                                                              Black-   4
                                                              iPhone          Berry
                             37  %


    3%                       Mobile
                             phone
                                                                      43%
                                                                      Smart-
                                                 43%                  phones
                                                 Android
Gaming                                                                           57%
console                                                                        Feature
                                                                               phones
The American Video Viewer
AVERAGE WEEKLY MEDIA TIME10                                    46:16 Traditional TV^
(hours:minutes, by age and platform)

                                                       41:04




32:47                                          32:58


                                       28:08
          24:52              24:17
                    22:24




  ALL
 AGES     AGES
 (2+)     2-11 12–17 18–24 25–34 35–49 50–65                   65+


                                       6:03    5:50
                                                       4:58
 3:58                         4:02                                    Internet on a
                                                                      computer°°^^^
                                                               2:38
           0:30     1:25



                                       2:57    3:07
 2:21                                                  2:42           Timeshifted TV^
           1:50                                                1:42
                    1:29      1:30


 0:27      0:07     0:21      0:45     0:50    0:35    0:23    0:12   Video on
                                                                      the Internet°°*


 0:07       NA     0:20^^     0:17     0:12    0:05    0:01    <0:01 Video on a
                                                                      mobile device**^^
MOBILE VIDEO11                                       STREAMING SERVICES12
Top channels by unique viewers                      % of Netflix and Hulu viewers who watch using
                                                    a(n)...
                                                    Just 1.2 million people used a standalone
                                                    streaming device, such as Apple TV or Boxee, but
                                                    these devices account for nearly
             #
              1 YouTube                             1/5 of their TV screen time.13
                                                                                       Hulu Users
             #
              2 FOX                                 Computer directly                    89%
                                                                                        Netflix Users
             #
              3 ABC                                                                        42%
             #
              4 Comedy
                Central                             Computer connected to a TV             20%
             #
              5 CBS                                                                        14%
                                                    Video game console                              8%
                                                                                           50%
                                                    Internet enabled TV                             2%
                                                                                   6%
MOBILE VIDEO APP ATTRIBUTES14
% of consumers who deem the following attributes as…
                                                         Very                 Somewhat
                                                                                                   Total
                                                    important                 important

  Free/Low subscription rates                               63%                       23%          86%
  Wide selection                              47%                              33%                 80%
  User-friendly                         43%                                     38%                81%
  New content                           42%                                    38%                 80%
  No/few ads                      39%                                34%                           73%

TOP FIVE ONLINE VIDEO DESTINATIONS BY… 15

UNIQUE VIEWERS                                                            TIME SPENT PER MONTH
(in millions)                                                               (hours:minutes per person)
#1 YouTube                                                                                  Netflix #1
                                          126.5     10:01
#2 VEVO                                                                                    YouTube #2

#3 Yahoo!                                                                               Tudou.com #3

#4 Facebook                                                                                    Hulu #4

#5 MSN/                                                                                           #5
Windows                                                                                     Megavideo
                                 39.5
                         35.0                                2:52
                  31.2                                                2:34       2:26       2:20
      24.8



     Although unique viewers who are women watch more video on social networks and blogs, men
     spend 9% more time watching.16
The Seeking, Searching U.S. Consumer
TOP APP CATEGORIES17
Percent of tablet and smartphone users who downloaded an app in the past 30 days.
                                                                                     PERCENTAGE WHO
                                                                                     DOWNLOAD,
                                                                                     BY CATEGORY…
 27%       33%        27% 16%              21% 18%              23% 20%
                          2%                                        2%               …AND COST
      8%                                        6%
                                                                                         Free & paid apps
     68%                45%                    45%                45%
    Games          Maps/Navigation             Music              Social                 Free apps only
                                                                Networking               Paid apps only


                                                                                51% of consumers
  16% 14%             14% 14%              14% 14%              14% 14%        say that they are okay
      3%                  3%                    3%                  2%
                                                                                with advertising on
     33%                 31%                    31%                30%        their devices if it means
     News            Entertainment             Sports         Banking/Finance     they can access
                                                                                 content for free.3


  10%10%              11% 10%                9% 11%               7% 7%                  5%7%
      3%                  2%                    2%                  2%                     2%

     23%                23%                    22%               16%                    14%
     Books           Restaurants/            Coupons/       Recommendations/          Magazines
                        Dining               Discounts          Reviews


MONTHLY BREAKDOWN OF TIME SPENT 18
(on Android devices, September 2011 average)



                                Dialer
                                 6%                                 All other Apps
                                                                         53%
        Texting
         14%                                       Facebook and Twitter are more popular
                         Social Networking         apps among women, while Google+ has
                                5%                 a larger reach among men.


                                                            Retail apps such as Barcode Scanner
                               Email/IM
                                 5%                         (14% of Android users) and eBay
                                                            Mobile (13%) are growing in reach.


       Browser             Maps/Location
                                                   On average, app downloaders have 33
        10%                    4%
                                                   apps on their phones.                        33
                          Music/Video 2%
                           Camera 1%
SIMULTANEOUS USAGE17                                                 TOP SOURCES OF INFORMATION19
  Percent of consumers who did the following on                              Preferred sources for product and service
  their tablet while watching TV...                                          information

                            Programming                                        Consumer Ratings                                63%

                            Commercials                                        Consumer Reviews                                62%
                                                                  Total                                                 50%
                                                                              Company’s Website
                                                Female
                              Checked           Male                                   Call Center                      47%
                             email site                                                        Email                  45%
                                                                                       Video Clip                 34%

                        Surfed web                                                      Live Chat              30%
                      for unrelated                                          Company’s Facebook 15%
                       information
                                                                                       Mobile App            9%
                                                                                        Online Ad          8%
                              Visited a
                            social net-                                        Company’s Twitter          7%
                           working site
                                                                             MONTHLY DATA USAGE8
                                                                             (by age, in MB)
  Looked up info…
  …related to the                                                                            578                             Q3 2011
    TV program I                                                                      534                                    Q3 2010
    was watching
…on a product for
                                                                                                       412
an ad I saw on TV                                                            321
                                                                                               264
 …on coupons or                                                                       216                     232
                                                                                                       177
  deals related to
                                                                              90
                                                                                                               122     133 70
an ad I saw on TV                                                                                                       59       30
                                               0 10 20 30 40 50 60 70        13–17 18–24 25–34 35–44 45–54 55–64                 65+

      TOP RETAIL AND CONSUMER ELECTRONICS WEBSITES3
  (by audience size in millions)

                           100 min./person
  TIME SPENT (log scale)




                                                 TOP 5 WEBSITES
                                                   Computer & consumer electronics                       Apple
                                                   Mass merchandiser                                     68.7
                            50                                                                                       Microsoft
                                                                   33% of Americans online                             93.8
                                                                  visited Amazon in September.5         Amazon
                                                                                                         72.0
                            20
                                                                            Walmart
                                                                  Target     Stores
                                                                   26.0       34.5          Young women and those with middle
                            10                                                              incomes ($25k–75k) are more likely
                                   10.0
                                                         19.5        Adobe                  to visit Computer and Consumer
                                   Overstock.com                CNET 28.0                   Electronics websites. Young men and
                             5                                  23.5                        those with higher incomes ($100k+)
                                           ShopAtHome.com
                                                                                            are more likely to visit Consumer
                                                                  Mozilla                   Electronics news sites.5
                                                                   25.7
                             2
                                          5%                    10%                     20%                               50%
                                                                                                       ACTIVE REACH (log scale)
The Globally Connected Consumer
Nielsen's survey of more than 25,000 online respondents from 56 countries around
the world reveals consumer's multi-screen purchase behavior/intentions.


DEVICE PENETRATION20
Percentage of online respondents          a…         Smart-    Tablet
who…                                                 phone
         6%        Already own
        11%        Will purchase
                                                                   HD
                                                                  HD TV

                                                         3D TV
                                          TV with
                                          Internet


Worldwide                                      Already own                Will purchase
 HD     HD TV                                           35%                       23%

        3D TV     6%                        23%

        TV w/Internet         17%                                23%

        Smartphone                                       36%                    21%

        Tablet         12%                     19%




                         Latin America
         23%

                 26%          22%
                         5%

             19%              30%
      25%              5%
                                    30%

                       31%
DEVICE PENETRATION19,20
Percentage of online respondents               a…         Smart-    Tablet
who…                                                      phone
         6%        Already own
        11%       Will purchase
                                                                        HD
                                                                       HD TV

                                                              3D TV
                                               TV with
                                               Internet



                                                                                Asia Pacific
                                                              26%
                    Europe
      13%                                                                                 27%
                                                                      44%
                                                                                    18%
                         10%
            30%
                    6%
                                                                      18%             31%
          14%                                               31%                7%
    12%           4%       37%                                                                  28%
                                    15%
                12%                                                          31%




                                           Middle East, Africa, Pakistan
                           28%

                                                    20%
                                   31%
                                           13%

                                   11%          19%
                          27%
                                         8%                 29%


                                         27%
Sources & Notes
SOURCES                                                    NOTES
 1. Nielsen. National People Meter, Universe Estimates        ° Includes those viewing at least one minute (reach)
    (November 2011)                                             within the measurement period. This includes Live
 2. Nielsen. Mobile Media Marketplace (Q3 2011)                 viewing plus any playback within the measurement
                                                                period.
 3. Nielsen. NetView (September 2011)
 4. Nielsen. Mobile Netview (September 2011)                 °° Internet figures are from home and work.
                                                                Hours:minutes for Internet and video use are based
 5. Nielsen. Based on Universe Estimates for the 15th of        on the universe of persons who used the
    each month, Home & Work (Q2 2011)                           Internet/watched online video via their computers.
 6. Nielsen. (Q2 2011)                                          All Internet figures are weekly or monthly averages
 7. NM Incite. State of Social Media Survey (April 2011)        over the course of the quarter.
 8. Nielsen. U.S. Mobile Insights, National (Q3 2011)         * Due to a change in the format of Netflix stream
 9. Nielsen. (May 2011)                                         URLs, streaming for the Netflix brand was not
                                                                reported in the April and May VideoCensus reports.
10. Nielsen. Data uniquely based on the Total                   This was corrected with June-forward reporting.
    Population in the US—all 297 million Americans
    over age 2—whether or not they have the                 ** Video user projection, time spent and composition
    technology (Q2 2011)                                        data based on survey analysis of past 30 day use
                                                                during the period. The mobile video audience figures
11. Nielsen. U.S. Mobile Video Survey (Q3 2011)                 in this report include mobile phone users (aged 13+)
12. Nielsen. Netflix/Hulu survey (March 2011)                   who access mobile video through any means
13. Nielsen. Custom Survey (November 2011)                      (including mobile Web, subscription-based,
14. CTAM/Nielsen. “Roadmap to Video Apps                        downloads and applications).
    (What Makes Viewers APPy?).” (August 2011)               ^ Includes Live usage plus any playback viewing within
15. Nielsen. VideoCensus (September 2011)                       the measurement period. Timeshifted TV is playback
                                                                primarily on a DVR but includes playback from VOD,
16. Nielsen. VideoCensus, Home & Work (May 2011)
                                                                DVD recorders, server based DVR’s and services like
17. Nielsen. Applications Playbook (Q3 2011)                    Start Over.
18. Nielsen. Smartphone Analytics, Device Metering          ^^ Nielsen’s mobile survey reports mobile video usage
    Data (September 2011)                                       for those users 13 and older. This 12-17 is T13-17
19. NM Incite (October 2011)                                    for all mobile data.
20. Nielsen, Global Omnibus Survey, (O3 2011)              ^^^ Due to a change in the type of call used behind
                                                                Facebook’s AJAX interface, Nielsen NetView data for
                                                                Facebook page views and duration were
                                                                underreported for June and July. This was corrected
                                                                with August-forward reporting.
ABOUT NIELSEN
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions
in marketing and consumer information, television and other media measurement, online intelligence, mobile
measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with
headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
For more insights, check out our blog, NielsenWire.com, or follow us on Twitter @NielsenWire.

Copyright © 2012 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered
trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of
their respective companies. 12/4318
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State Of Media Consumer Usage Report (Nielsen 2011)

  • 1. STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011
  • 2. The U.S. Media Universe DEVICE OWNERSHIP1 MOBILE & ONLINE CONSUMERS (millions of people who own) (millions of users) At least one TV 290 Mobile phone (ages 13+)2 DVD player Online3 253 232 Home/work PCs and laptops3 211 Video game console 192 Digital cable 162 Mobile web DVR 145 (ages 13+)4 129 Satellite 116 faster than penetration.6 Time spent is increasing 95 HOUSEHOLDS WITH TVS HOUSEHOLDS W/ BROADBAND (millions of households) 1 (millions of households)5 At least 1 TV 114.7million Total 85.9 million 1 17.7 2 32.7 With paid TV access 3 28.3 and broadband 80.9 4+ 35.9 With broadcast TV only and 4.9 broadband
  • 3. HOW PEOPLE WATCH TV/VIDEO6 SMARTPHONE PENETRATION8 (millions of viewers, ages 2 and up) (by ethnicity) Traditional TV° 288 Asian 60% Hispanic 50 % African-American 48% White 39% On the Internet°°* Android is the preferred OS except among Asians, who typically opt for iPhones.3 143 Timeshifted TV° ONLINE VISITS AND VIEWS Viewers using time- (per person per month)3 111 shifted TV grew 11% since Q2 2010. 94 Domains Mobile phone** 2,905 Pages 30 830 Facebook pages MODES OF ACCESSING SOCIAL MEDIA7 Nearly 4 in 5 active Internet users visit social networks and blogs.9 97% SMARTPHONE OS MARKET SHARE8 Windows 3% Mobile Other Computer 18% iPad 28 % RIM 7% % Black- 4 iPhone Berry 37 % 3% Mobile phone 43% Smart- 43% phones Android Gaming 57% console Feature phones
  • 4. The American Video Viewer AVERAGE WEEKLY MEDIA TIME10 46:16 Traditional TV^ (hours:minutes, by age and platform) 41:04 32:47 32:58 28:08 24:52 24:17 22:24 ALL AGES AGES (2+) 2-11 12–17 18–24 25–34 35–49 50–65 65+ 6:03 5:50 4:58 3:58 4:02 Internet on a computer°°^^^ 2:38 0:30 1:25 2:57 3:07 2:21 2:42 Timeshifted TV^ 1:50 1:42 1:29 1:30 0:27 0:07 0:21 0:45 0:50 0:35 0:23 0:12 Video on the Internet°°* 0:07 NA 0:20^^ 0:17 0:12 0:05 0:01 <0:01 Video on a mobile device**^^
  • 5. MOBILE VIDEO11 STREAMING SERVICES12 Top channels by unique viewers % of Netflix and Hulu viewers who watch using a(n)... Just 1.2 million people used a standalone streaming device, such as Apple TV or Boxee, but these devices account for nearly # 1 YouTube 1/5 of their TV screen time.13 Hulu Users # 2 FOX Computer directly 89% Netflix Users # 3 ABC 42% # 4 Comedy Central Computer connected to a TV 20% # 5 CBS 14% Video game console 8% 50% Internet enabled TV 2% 6% MOBILE VIDEO APP ATTRIBUTES14 % of consumers who deem the following attributes as… Very Somewhat Total important important Free/Low subscription rates 63% 23% 86% Wide selection 47% 33% 80% User-friendly 43% 38% 81% New content 42% 38% 80% No/few ads 39% 34% 73% TOP FIVE ONLINE VIDEO DESTINATIONS BY… 15 UNIQUE VIEWERS TIME SPENT PER MONTH (in millions) (hours:minutes per person) #1 YouTube Netflix #1 126.5 10:01 #2 VEVO YouTube #2 #3 Yahoo! Tudou.com #3 #4 Facebook Hulu #4 #5 MSN/ #5 Windows Megavideo 39.5 35.0 2:52 31.2 2:34 2:26 2:20 24.8 Although unique viewers who are women watch more video on social networks and blogs, men spend 9% more time watching.16
  • 6. The Seeking, Searching U.S. Consumer TOP APP CATEGORIES17 Percent of tablet and smartphone users who downloaded an app in the past 30 days. PERCENTAGE WHO DOWNLOAD, BY CATEGORY… 27% 33% 27% 16% 21% 18% 23% 20% 2% 2% …AND COST 8% 6% Free & paid apps 68% 45% 45% 45% Games Maps/Navigation Music Social Free apps only Networking Paid apps only 51% of consumers 16% 14% 14% 14% 14% 14% 14% 14% say that they are okay 3% 3% 3% 2% with advertising on 33% 31% 31% 30% their devices if it means News Entertainment Sports Banking/Finance they can access content for free.3 10%10% 11% 10% 9% 11% 7% 7% 5%7% 3% 2% 2% 2% 2% 23% 23% 22% 16% 14% Books Restaurants/ Coupons/ Recommendations/ Magazines Dining Discounts Reviews MONTHLY BREAKDOWN OF TIME SPENT 18 (on Android devices, September 2011 average) Dialer 6% All other Apps 53% Texting 14% Facebook and Twitter are more popular Social Networking apps among women, while Google+ has 5% a larger reach among men. Retail apps such as Barcode Scanner Email/IM 5% (14% of Android users) and eBay Mobile (13%) are growing in reach. Browser Maps/Location On average, app downloaders have 33 10% 4% apps on their phones. 33 Music/Video 2% Camera 1%
  • 7. SIMULTANEOUS USAGE17 TOP SOURCES OF INFORMATION19 Percent of consumers who did the following on Preferred sources for product and service their tablet while watching TV... information Programming Consumer Ratings 63% Commercials Consumer Reviews 62% Total 50% Company’s Website Female Checked Male Call Center 47% email site Email 45% Video Clip 34% Surfed web Live Chat 30% for unrelated Company’s Facebook 15% information Mobile App 9% Online Ad 8% Visited a social net- Company’s Twitter 7% working site MONTHLY DATA USAGE8 (by age, in MB) Looked up info… …related to the 578 Q3 2011 TV program I 534 Q3 2010 was watching …on a product for 412 an ad I saw on TV 321 264 …on coupons or 216 232 177 deals related to 90 122 133 70 an ad I saw on TV 59 30 0 10 20 30 40 50 60 70 13–17 18–24 25–34 35–44 45–54 55–64 65+ TOP RETAIL AND CONSUMER ELECTRONICS WEBSITES3 (by audience size in millions) 100 min./person TIME SPENT (log scale) TOP 5 WEBSITES Computer & consumer electronics Apple Mass merchandiser 68.7 50 Microsoft 33% of Americans online 93.8 visited Amazon in September.5 Amazon 72.0 20 Walmart Target Stores 26.0 34.5 Young women and those with middle 10 incomes ($25k–75k) are more likely 10.0 19.5 Adobe to visit Computer and Consumer Overstock.com CNET 28.0 Electronics websites. Young men and 5 23.5 those with higher incomes ($100k+) ShopAtHome.com are more likely to visit Consumer Mozilla Electronics news sites.5 25.7 2 5% 10% 20% 50% ACTIVE REACH (log scale)
  • 8. The Globally Connected Consumer Nielsen's survey of more than 25,000 online respondents from 56 countries around the world reveals consumer's multi-screen purchase behavior/intentions. DEVICE PENETRATION20 Percentage of online respondents a… Smart- Tablet who… phone 6% Already own 11% Will purchase HD HD TV 3D TV TV with Internet Worldwide Already own Will purchase HD HD TV 35% 23% 3D TV 6% 23% TV w/Internet 17% 23% Smartphone 36% 21% Tablet 12% 19% Latin America 23% 26% 22% 5% 19% 30% 25% 5% 30% 31%
  • 9. DEVICE PENETRATION19,20 Percentage of online respondents a… Smart- Tablet who… phone 6% Already own 11% Will purchase HD HD TV 3D TV TV with Internet Asia Pacific 26% Europe 13% 27% 44% 18% 10% 30% 6% 18% 31% 14% 31% 7% 12% 4% 37% 28% 15% 12% 31% Middle East, Africa, Pakistan 28% 20% 31% 13% 11% 19% 27% 8% 29% 27%
  • 10. Sources & Notes SOURCES NOTES 1. Nielsen. National People Meter, Universe Estimates ° Includes those viewing at least one minute (reach) (November 2011) within the measurement period. This includes Live 2. Nielsen. Mobile Media Marketplace (Q3 2011) viewing plus any playback within the measurement period. 3. Nielsen. NetView (September 2011) 4. Nielsen. Mobile Netview (September 2011) °° Internet figures are from home and work. Hours:minutes for Internet and video use are based 5. Nielsen. Based on Universe Estimates for the 15th of on the universe of persons who used the each month, Home & Work (Q2 2011) Internet/watched online video via their computers. 6. Nielsen. (Q2 2011) All Internet figures are weekly or monthly averages 7. NM Incite. State of Social Media Survey (April 2011) over the course of the quarter. 8. Nielsen. U.S. Mobile Insights, National (Q3 2011) * Due to a change in the format of Netflix stream 9. Nielsen. (May 2011) URLs, streaming for the Netflix brand was not reported in the April and May VideoCensus reports. 10. Nielsen. Data uniquely based on the Total This was corrected with June-forward reporting. Population in the US—all 297 million Americans over age 2—whether or not they have the ** Video user projection, time spent and composition technology (Q2 2011) data based on survey analysis of past 30 day use during the period. The mobile video audience figures 11. Nielsen. U.S. Mobile Video Survey (Q3 2011) in this report include mobile phone users (aged 13+) 12. Nielsen. Netflix/Hulu survey (March 2011) who access mobile video through any means 13. Nielsen. Custom Survey (November 2011) (including mobile Web, subscription-based, 14. CTAM/Nielsen. “Roadmap to Video Apps downloads and applications). (What Makes Viewers APPy?).” (August 2011) ^ Includes Live usage plus any playback viewing within 15. Nielsen. VideoCensus (September 2011) the measurement period. Timeshifted TV is playback primarily on a DVR but includes playback from VOD, 16. Nielsen. VideoCensus, Home & Work (May 2011) DVD recorders, server based DVR’s and services like 17. Nielsen. Applications Playbook (Q3 2011) Start Over. 18. Nielsen. Smartphone Analytics, Device Metering ^^ Nielsen’s mobile survey reports mobile video usage Data (September 2011) for those users 13 and older. This 12-17 is T13-17 19. NM Incite (October 2011) for all mobile data. 20. Nielsen, Global Omnibus Survey, (O3 2011) ^^^ Due to a change in the type of call used behind Facebook’s AJAX interface, Nielsen NetView data for Facebook page views and duration were underreported for June and July. This was corrected with August-forward reporting.
  • 11. ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com. For more insights, check out our blog, NielsenWire.com, or follow us on Twitter @NielsenWire. Copyright © 2012 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 12/4318