1. Learn why and how to create
Unique, Quality Content`
http://www.infotrex.com

2. Learn why and how to create
Unique, Quality Content`
One of the most important aspects of
website creation, development and
optimization is website content.
Generally speaking, website content
is what you have on your website. It
can be
articles, posts, tools, videos, audio or
links to interesting or entertaining
resources - anything that a website
visitor can use to his own pleasure.

3. Learn why and how to create
Unique, Quality Content`
The key to website success is
quality content. Quality content
is something that your visitors
will enjoy reading, watching or
listening to and will refer their
friends, colleagues, family
members and others to it. By
building quality content on your
site, you get not only search
engine traffic, but
trust, reputation, greater
conversions and incoming
natural links.

4. Below are posts, focused on building
quality content for your website.
 What is unique, quality content?
 Why and how to create unique, valuable
content?
 How to write for the people
 How to write in simple language
 Write for them, personally
 Quality content isn't just text
 Link building strategies with quality content

5. What is unique, quality content?
In the recent year, the website optimization folks
(SEO, Internet marketing, usability, etc) have started paying
more attention to the importance of having quality content
on their sites and sites of their clients. But what is the quality
content that everyone is talking and advising about?
Quality content is content written for the site visitors. Quality content is
aimed to benefit the readers by providing information, relevant to their
search query, providing educational, objective, entertaining, amusing or
exciting information. The whole purpose of quality content is for the
potential client use it for him- or herself.

6. General principles for creating quality
content are:
it has to be relevant to the
main topic of the site (about
product or
products, services, etc)
 it has to provide value to the
potential customers.
the content can fit in the
general industry of the
website (about related
products or services)

7. The benefits of quality content are
 increased customer-to-client conversions
(because they understand why and how use your
product/service)
 increased search engine traffic (because more
pages with content mean more visibility, along
with the long tail of search)
 more natural, quality and relevant links (because
they will be pointing from established sites in the
same industry as yours, from within the context
and with the relevant keywords)

8. Where to get quality content?
The best way is to write it yourself. If you don't write, start writing, because
only you know what your product is about, its benefits to the people, the
people, who use it, and reasons why the do that. Here's a short
checklist, for now
start writing (any amount of text, regularly)
focus on the benefits on your product
format the text for the web
provide numerous points of view on your product
provide value
do keyword research
Write natural titles

9. Why and how to create unique, valuable
content?
Want to get more targeted search engine traffic? Want more
conversions? Improve your website by writing unique valuable
content for your site visitors. Read on to learn how.
Why content?
Writing valuable content for your site can get you
more targeted traffic and help you to increase
conversions. Here is why:
Get more traffic
by adding unique content, you make your site findable by a much wider array of words
(search queries)
people will link to valuable content, which will increase your website search engine
rankings
valuable content will also generate word-of-mouth advertising

10. Increase conversions
 by getting more traffic the amount of potential customers
will increase, thus increasing conversions
 when providing value to your visitors, they will be more
likely to remember you when they need your kind of
product or service
 while reading your unique and valuable material, your
visitors will have more time and ideas of purchasing your
product or service
The most interesting thing is that when you get more word of mouth
advertising, incoming links, you will get more visitors, which will also recommend
your site to other people and will link to your site gladly, thus generating the
snowball effect. The more valuable content (snow) you create, the greater your
success (avalanche) will be.

11. What to write?
There may be different kinds of content that may be of interest
to your visitors, however there is only main principle: the
content is aimed to provide value. Here are various kinds of
content that you may place on your site:

12. How to write for the people
When evear an advice is
giving about writing
content, it is about 'writing
for the people/humans'.
Often, however, There is little
help given in the right
direction. So how do you
write your site text for the
people?

13. The basics
In fact, everything is quite simple. You need to consider
your site visitors interests when writing content:
research your customers: find out their needs, motives and whatever drives them to buy your
product
stick to the customers needs: what do they need that they started searching the
product, what is behind the motives that prompt them to start the search
focus on the benefits to the people: write how your product can benefit them, how it can
make their life better, why it is useful and which problems it helps to solve
use the language your customers use (generally, Simple language with the words they [and
you] use, too)
format your text for the Web to ensure your text is read
refer them to additional information, available on your site or elsewhere
offer clear reading (navigation, click) paths to guide them around your site
use call to action to remind them to read further or to sign up to a newsletter or download
your software

14. Write in simple, natural language
• Online, people have the amount of memory span rapidly
approaching zero. They have a lot of things to learn, more
things to do and some things to share. And all that during a
single day.
Writing your material using simple language will make it
easier for your readers to understand your ideas and read
your article to the end.
• Of course, there are many more factors that just language
simplicity. So many people, so many places they live and so
different is the education they get. Each of your site readers
will have its own word vocabulary and will or will not
understand something you speak about on your blog. What
can you do to improve the situation?

15. Write in simple, natural language
• Making things simple
• The benefits of keeping it simple
• Rounding up

16. Write for them, personally
• Address directly
• Write for a single
person
• Conclusion
• Speak about the
important

17. Quality content: not just web site text
As you may have noticed, I am all for creating quality content
for your website not only to convert more customers, but to
get extra links and traffic as well. But website content isn't
just website text (copy).
Generally speaking, website content is anything you
have on your website. It is a good idea to Provide
value with your site content. Let's see what else
becides Simply text you can have on your website.

18. A part from text, you can have:
• audio information (MP3, podcast, etc)
• quality images (funny photos, beautiful photos, etc)
• videos (tutorials, funny videos, interesting ads - yes
there may be some of these)
• a valuable e-book in your industry
• links to interesting, entertaining resources
• recommended sites, books, videos, etc
• reviews, comments, testimonials about your product
• a sign-up form to your quality newsletter
As you can see, there's quite a wide choice of what you can have on your site. Mostly, it means
not only actually having the actual material on your site as you would normally expect, but
giving your visitors access to such information.

19. Providing value with content
• As you should be interested in exciting your visitors, converting
them to your customers, acquiring natural incoming links and
search engine traffic, you should put some effort in creating
quality content on your website.
• To create the valuable content, the same principles apply as with
creating quality text. It should be related to your product, provide
value to your visitors in a number of ways, give insight on choosing
the best kind of product, etc.
• Though you may want just to create content to increase sales, you
should integrate it into your existing site structure and content.
Also, you'll need a way to add a way to convert your visitors to
your customers with the content, if possible. Just see if your
content is valuable in the eyes of your potential customers and if
they will be willing to spread the word about it.

20. Link building strategies using quality
content
One of the important things you can do to your website
is to get links, as links is what allows people to navigate
the Web. How do you get links?
introduction to link building
Fortunately for some, unfortunately for others, there is quite
a number of link building strategies, each tactic requiring
different efforts and providing different results.
The effort and effectiveness of link building strategies depend
on the value you provide during the link building process. One
of the most efficient ways to
provide value is to create quality content.

21. Quality content for link building
You can use quality content by
• having educational, entertaining or otherwise
interesting articles or posts on your site or blog (if
you design your content to spread via word of
mouth, it may generate hundreds of links)
• offering quality articles for publication to
established industry journals, newsletters or
informational websites in the industry
• guest blogging on blogs you like in the industry
• issuing a press release about a newsworthy event in
your company
• participating in established industry forums

22. The benefits of quality content link building is that you attract targeted
audience to your website, position yourself as an expert in the field
and obtain natural, relevant links. Of course, this course of action
requires some work, but it is well worth it.
If you need more ways of building links, here are a couple of worthy
resources:
"Link building of 2006" by Aaron Wall of www.seobook.com
Quality link building articles from Eric Ward, the Link Mensch
"How to increase traffic" from Brian Clark of CopyBlogger

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