CEO and cofounder of Infusionsoft Clate Mask spoke to the Arizona Internet Marketing Association revealing how Email Marketing 2.0 helps small businesses convert better and grow their sales. Download the free report at htpp://www.infusionsoft.com/em2.0 Infusionsoft, the leader in Email Marketing 2.0, empowers small businesses to grow smarter and faster through targeted marketing that automatically adapts to prospect and customer behavior. Infusionsoft is the first to marry email marketing and CRM in one app that’s driven by a powerful automation engine that allows entrepreneurs to market more effectively so they can grow their small businesses.

1. Email Marketing 2.0
How to Increase Leads and Sales
Clate Mask
Cofounder and CEO

2. ABOUT US
• Founded in 2001
• 135 employees
• Converted 30,000 sq ft
warehouse
• $17M in VC funding
• 5000 (2-25 employee)
small business customers

3. • 800% growth in customers last 3
years
• Web-based tool
• Nearly 20,000 subscribers
• Small business growth experts
• We talk to small businesses
all day, everyday

4. By the time this
presentation
is done
675 small businesses
will be BORN

5. The Reality
A year from now half of them will be dead.

6. The Reality
We’re not ok with that.

7. “Let’s send a blast out to
our entire list on Tuesday”
Sound familiar?
(Sound familiar?)
“Let’s send a blast out Tuesday
to the whole list”
Image: Daz

8. Email Marketing 1.0

9. The autoresponder is dead.
Message doesn’t adapt or scale.

10. Relevancy is king

12. Email Marketing 2.0 offers a new
opportunity for small businesses

13. 1. Email + CRM
• Feed the brain
• Right message at the
right time
• Track customer’s digital
behavior
• Every email out feeds
the brain inside

14. 2. Automated
• Powerful autopilot
• Automatically respond to
customer behavior
• Respond in a personal way

15. 3. More than just email
• Email
• Voice broadcast
• Fax
• Direct Mail
• Text

16. 2.0 vs. 1.0
 Reduces costs
 Saves time
 Increases conversion
 Boosts customer retention
= Smarter marketing

17. ▶ Online Retailer of
Educational Materials
▶ 400% growth in
3 months CASE STUDY:
 Sales All About Spelling
 Orders Eagle River, Wisconsin
 Contacts

18. All About Spelling
▶ 2x sales in 72 days
▶ 4x sales in 1 year
▶ 435% more contacts
▶ 16% more per sale
▶ More freedom
▶ Best of all – this is
not an isolated case
= thousands of others
have doubled sales

19. 2010 Revolution Tour
• Taking it to the streets
• 9-city tour
• Kicks off Apr 30 in LA
• Email Marketing 2.0 can help
you grow revenue

20. Download our
Email Marketing 2.0 Report
www.infusionsoft.com/em2.0