A webinar presented by Amanda Collins of The Grammar Doctors on how you can transform Facebook into revenue.

1. Engage Audiences &
Boost Brand Loyalty
Transform Facebook into Revenue
Presented by:
Amanda Collins

2. What is The Grammar Doctors?
Marketing-communications firm that offers
strategic content:
websites • articles • blogs • newsletters
press releases • awards • social media

3. Personal profile or
professional page?
Profile:
• For individuals to build friends and share more
personal content.
Page:
• For businesses to garner “likes” and market the
brand.

4. Who’s in charge?
Make it someone’s JOB to manage the brand’s
social-media page. Possible options include:
• Owner
• Intern
• Marketing department
• Consultant / specialist

5. What is your brand
(in pictures)?
Make sure your cover photo and profile photo
speak to your target market.
• Cover: 851 x 315 pixels
• Profile: 160 x 160 pixels
No phone number, email address, or website!

6. What is your brand
(in words)?
Determine your voice and how you’re going to
share your brand with fans.
• Funny
• Informative
• Kitchy

7. What are the magical E’s to
speak to fans?
All of your content should be:
• Engaging
• Entertaining
• Educational
Use Google Alerts and follow interesting
people and pages.

8. What should you talk about?
Choose a 1/3 mix of:
• Expert advice (links, blogs)
• Office happenings
• Sales and marketing
Audiences relate (in order) to pictures,
video, Q&A, content, and links.

9. What’s your niche?
Remember that, even though YOU have a brand
and a voice, your fans may think otherwise.
Follow their lead.

10. Is Facebook the be-all, end-all?
Explore other platforms based on your target
audience:
• Twitter
• Pinterest
• Google+
• LinkedIn

11. We Help Small Businesses Succeed
See Infusionsoft in
action:
infusionsoft.com/demo

12. Questions?
@grammardocs
facebook.com/grammardocs
pinterest.com/grammardocs
grammardocs.com
602-482-3495
Amanda Collins
Chief of Staff, The Grammar Doctors