Service Design Lost in Translation
Vote for us! http://panelpicker.sxsw.com/vote/973 If you think you are selling a product, you’re wrong. Today, businesses and the public sector alike, have to consider the user experience in a more holistic manner. It may seem self-evident but the way that tech support handles the customer, how shipping works, or how long the queues are at an airport terminal determine people's overall satisfaction with your product or service. This is true even if your company does not handle these elements of the service delivery directly. In other words: designing the service experience is the next area of competitive advantage for most companies and organizations. To meet these new demands, a new generation of designers are jumping on the bandwagon of service design. However, the approach and types of projects that service designers get their hands on are different across the Atlantic. This dual session is a conversation about service design in the US and Europe and what this new buzzword means for design, businesses and organizations.
