Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood. This presentation will help developers to take smarter decisions on their video advertising strategy, which includes: 1. What are the trending video ad formats? 2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix? 3. How can marketers leverage video advertising to engage and acquire users?