Everything a developer needs to know about the mobile video ads
Global Q4 2014 InMobi Network Research
1. insights@inmobi.com @InMobiwww.inmobi.com / /
21.4%
2.9%
5.7%
2.5%
1.2%
1.3%
77%Ad impressions on
InMobi network
Globally are on
mobile apps.
Apple iPhone
Apple iPad
Samsung GT-I9300
Samsung GT-I9505
Apple iPod
Handset Share Of Impressions Manufacturer’s Share Of Impressions
78.9% 16.9%
Tablets and
Connected Devices
Smartphones
Mobile
App
40% 28% 5% 4%
2%2% 2%
13%
+1.0 - 0.9
Others
64.7% 28.3% 2.1%
iOS Nokia OSAndroid
+3.3
- 3.4
+0.1
4.1%
Feature
Phones
-0.1
Device Share Of Impressions
+2.0 -3.4 +0.5 +0.2 +0.2 +0.4 +0.1 +4.9
Android continues its
growth with a 3.3 percentage
point gain for Q4 2014
GLOBAL MARKET OVERVIEW
Key Insight for Q4 2014OS Share Of ImpressionsOS Share Of Impressions
Q4 2014
Q4 2014 Since Q3 2014
Since Q3 2014
+ - Percentage point change since Q3 2014
+ - Percentage point change since Q3 2014Q4 2014 Q3 2014
Q4 2014 vs Q3 2014
23%
Ad impressions on
InMobi network
Globally are on
mobile websites.
Mobile
Web