SlideShare a Scribd company logo
1 of 15
How to Make Money With Corona SDK Apps Through Mobile Advertising Gregory Kennedy Director, Global Marketing 08/27/11
08/27/11 We’re a Mobile Ad Network ,[object Object],[object Object],[object Object],[object Object],San Francisco  London  Nairobi  Tokyo  Singapore  Bangalore
10 Tips for Monetizing Apps with Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/27/11
10 Tips for Monetizing Apps with Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/27/11
10 Tips for Monetizing Apps with Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/27/11
10 Tips for Monetizing Apps with Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/27/11
10 Tips for Monetizing Apps with Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/27/11
10 Tips for Monetizing Apps with Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/27/11
10 Tips for Monetizing Apps with Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/27/11
10 Tips for Monetizing Apps with Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/27/11
10 Tips for Monetizing Apps with Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/27/11
10 Tips for Monetizing Apps with Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/27/11
Earn Money as a Publisher You Control These Inputs 08/27/11 Market Rate Ad Impressions 10M 10,000,000 Fill Rate 80% 0.80 Ads Displayed 8M 8,000,000 CTR (Click Through Rate) 1.0% 0.01 Total Clicks 80,000 CPC (Cost Per Click) USD $0.10 Total Earnings USD $8,000.00 eCPM 1.00
InMobi’s Economic Toolkit 08/27/11 Download it:  http://www.inmobi.com/developer/
Questions and Answers ,[object Object],[object Object],[object Object],[object Object],[object Object],08/27/11

More Related Content

Viewers also liked

InMobi Developer Presentation 2011
InMobi Developer Presentation 2011InMobi Developer Presentation 2011
InMobi Developer Presentation 2011
InMobi
 
Dev Nest Presentation - Terence Eden
Dev Nest Presentation - Terence EdenDev Nest Presentation - Terence Eden
Dev Nest Presentation - Terence Eden
InMobi
 
QE July 2011 - Europe Report
QE July 2011 - Europe ReportQE July 2011 - Europe Report
QE July 2011 - Europe Report
InMobi
 
QE July 2011 - North America Region Report
QE July 2011 - North America Region ReportQE July 2011 - North America Region Report
QE July 2011 - North America Region Report
InMobi
 
QE July 2011 - Global Report
QE July 2011 - Global ReportQE July 2011 - Global Report
QE July 2011 - Global Report
InMobi
 
Q2 2011 – Global + Regional Report with Country Detail
Q2 2011 – Global + Regional Report with Country DetailQ2 2011 – Global + Regional Report with Country Detail
Q2 2011 – Global + Regional Report with Country Detail
InMobi
 
InMobi iOSDevCamp 2011
InMobi iOSDevCamp 2011InMobi iOSDevCamp 2011
InMobi iOSDevCamp 2011
InMobi
 
Q3 2011 - Central/South America Report
Q3 2011 - Central/South America ReportQ3 2011 - Central/South America Report
Q3 2011 - Central/South America Report
InMobi
 
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country DetailQ3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
InMobi
 
Q2 2011 - North America Region Report
Q2 2011 - North America Region ReportQ2 2011 - North America Region Report
Q2 2011 - North America Region Report
InMobi
 
Q2 2011 - Global Report
Q2 2011 - Global ReportQ2 2011 - Global Report
Q2 2011 - Global Report
InMobi
 
Mlabsa presentation - Terence Eden
Mlabsa presentation - Terence EdenMlabsa presentation - Terence Eden
Mlabsa presentation - Terence Eden
InMobi
 
Q3 2011 - Webinar Report
Q3 2011 - Webinar ReportQ3 2011 - Webinar Report
Q3 2011 - Webinar Report
InMobi
 
Q3 2011 - North America Report
Q3 2011 - North America ReportQ3 2011 - North America Report
Q3 2011 - North America Report
InMobi
 

Viewers also liked (20)

InMobi Developer Presentation 2011
InMobi Developer Presentation 2011InMobi Developer Presentation 2011
InMobi Developer Presentation 2011
 
Dev Nest Presentation - Terence Eden
Dev Nest Presentation - Terence EdenDev Nest Presentation - Terence Eden
Dev Nest Presentation - Terence Eden
 
How to Get Your App Discovered with Ryan Merket from InMobi
How to Get Your App Discovered with Ryan Merket from InMobiHow to Get Your App Discovered with Ryan Merket from InMobi
How to Get Your App Discovered with Ryan Merket from InMobi
 
QE July 2011 - Europe Report
QE July 2011 - Europe ReportQE July 2011 - Europe Report
QE July 2011 - Europe Report
 
QE July 2011 - North America Region Report
QE July 2011 - North America Region ReportQE July 2011 - North America Region Report
QE July 2011 - North America Region Report
 
QE July 2011 - Global Report
QE July 2011 - Global ReportQE July 2011 - Global Report
QE July 2011 - Global Report
 
Q2 2011 – Global + Regional Report with Country Detail
Q2 2011 – Global + Regional Report with Country DetailQ2 2011 – Global + Regional Report with Country Detail
Q2 2011 – Global + Regional Report with Country Detail
 
InMobi iOSDevCamp 2011
InMobi iOSDevCamp 2011InMobi iOSDevCamp 2011
InMobi iOSDevCamp 2011
 
Q3 2011 - Central/South America Report
Q3 2011 - Central/South America ReportQ3 2011 - Central/South America Report
Q3 2011 - Central/South America Report
 
InMobi Brand Evolution
InMobi Brand EvolutionInMobi Brand Evolution
InMobi Brand Evolution
 
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country DetailQ3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
 
Q2 2011 - North America Region Report
Q2 2011 - North America Region ReportQ2 2011 - North America Region Report
Q2 2011 - North America Region Report
 
Q2 2011 - Global Report
Q2 2011 - Global ReportQ2 2011 - Global Report
Q2 2011 - Global Report
 
Hadoop bangalore-meetup-dec-2011-hadoop nextgen
Hadoop bangalore-meetup-dec-2011-hadoop nextgenHadoop bangalore-meetup-dec-2011-hadoop nextgen
Hadoop bangalore-meetup-dec-2011-hadoop nextgen
 
Mlabsa presentation - Terence Eden
Mlabsa presentation - Terence EdenMlabsa presentation - Terence Eden
Mlabsa presentation - Terence Eden
 
Q3 2011 - Webinar Report
Q3 2011 - Webinar ReportQ3 2011 - Webinar Report
Q3 2011 - Webinar Report
 
InMobi World Developer Fund 2011
InMobi World Developer Fund 2011InMobi World Developer Fund 2011
InMobi World Developer Fund 2011
 
Hadoop bangalore-meetup-dec-2011-crux
Hadoop bangalore-meetup-dec-2011-cruxHadoop bangalore-meetup-dec-2011-crux
Hadoop bangalore-meetup-dec-2011-crux
 
Adtech2011 | InMobi - panel - Achieving an effective mobile strategy v2
Adtech2011 | InMobi - panel - Achieving an effective mobile strategy v2 Adtech2011 | InMobi - panel - Achieving an effective mobile strategy v2
Adtech2011 | InMobi - panel - Achieving an effective mobile strategy v2
 
Q3 2011 - North America Report
Q3 2011 - North America ReportQ3 2011 - North America Report
Q3 2011 - North America Report
 

Similar to Gregory Kennedy - Ansca Hackathon Presentation

Using Content to Deliver Recall and Results
Using Content to Deliver Recall and ResultsUsing Content to Deliver Recall and Results
Using Content to Deliver Recall and Results
Care Media Holdings
 

Similar to Gregory Kennedy - Ansca Hackathon Presentation (20)

Search Optimization Bootcamp
Search Optimization BootcampSearch Optimization Bootcamp
Search Optimization Bootcamp
 
SEM, SEO and Ad-servers
SEM, SEO and Ad-serversSEM, SEO and Ad-servers
SEM, SEO and Ad-servers
 
Test 855 winaccident
Test 855 winaccidentTest 855 winaccident
Test 855 winaccident
 
Social media part 2
Social media part 2Social media part 2
Social media part 2
 
10 things to consider before launching your AdWords campaign
10 things to consider before launching your AdWords campaign10 things to consider before launching your AdWords campaign
10 things to consider before launching your AdWords campaign
 
Media Kit + Capabilities 8 3 09
Media Kit + Capabilities 8 3 09Media Kit + Capabilities 8 3 09
Media Kit + Capabilities 8 3 09
 
Dating Ads | Dating Advertising
Dating Ads | Dating AdvertisingDating Ads | Dating Advertising
Dating Ads | Dating Advertising
 
Let's talk business digital marketing strategies
Let's talk business digital marketing strategiesLet's talk business digital marketing strategies
Let's talk business digital marketing strategies
 
10 Simple Web Strategies to Make Your Web Marketing Click
10 Simple Web Strategies to Make Your Web Marketing Click10 Simple Web Strategies to Make Your Web Marketing Click
10 Simple Web Strategies to Make Your Web Marketing Click
 
10 Simple Web Strategies Final
10 Simple Web Strategies Final10 Simple Web Strategies Final
10 Simple Web Strategies Final
 
Product-Market Fit Strategies for Startup Growth and Validation.pptx
Product-Market Fit Strategies for Startup Growth and Validation.pptxProduct-Market Fit Strategies for Startup Growth and Validation.pptx
Product-Market Fit Strategies for Startup Growth and Validation.pptx
 
Mobile app Madness-App-Promo
Mobile app Madness-App-PromoMobile app Madness-App-Promo
Mobile app Madness-App-Promo
 
Leveraging CX / UX / UI to optimise brand experiences
Leveraging CX / UX / UI to optimise brand experiencesLeveraging CX / UX / UI to optimise brand experiences
Leveraging CX / UX / UI to optimise brand experiences
 
5 Ways to Maximize Your Mobile Ad Dollars
5 Ways to Maximize Your Mobile Ad Dollars5 Ways to Maximize Your Mobile Ad Dollars
5 Ways to Maximize Your Mobile Ad Dollars
 
Using Content to Deliver Recall and Results
Using Content to Deliver Recall and ResultsUsing Content to Deliver Recall and Results
Using Content to Deliver Recall and Results
 
Adiquity Premium Offering 2.0
Adiquity Premium Offering 2.0Adiquity Premium Offering 2.0
Adiquity Premium Offering 2.0
 
Adiquity Premium Offering
Adiquity Premium OfferingAdiquity Premium Offering
Adiquity Premium Offering
 
Alpha Consulting Proposal
Alpha Consulting ProposalAlpha Consulting Proposal
Alpha Consulting Proposal
 
Shari Gunn
Shari GunnShari Gunn
Shari Gunn
 
Facebook - The Path to Growth - Babelcamp 2014
Facebook - The Path to Growth - Babelcamp 2014Facebook - The Path to Growth - Babelcamp 2014
Facebook - The Path to Growth - Babelcamp 2014
 

More from InMobi

More from InMobi (20)

Responding to Coronavirus: How marketers can leverage digital responsibly
Responding to Coronavirus: How marketers can leverage digital responsiblyResponding to Coronavirus: How marketers can leverage digital responsibly
Responding to Coronavirus: How marketers can leverage digital responsibly
 
2020: Celebrating the Era of the Connected Consumer
2020: Celebrating the Era of the Connected Consumer2020: Celebrating the Era of the Connected Consumer
2020: Celebrating the Era of the Connected Consumer
 
Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019
 
The Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile UserThe Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile User
 
Unlocking the True Potential of Data on Mobile
Unlocking the True Potential of Data on MobileUnlocking the True Potential of Data on Mobile
Unlocking the True Potential of Data on Mobile
 
InMobi State of Mobile Video Advertising Report 2018
InMobi State of Mobile Video Advertising Report 2018InMobi State of Mobile Video Advertising Report 2018
InMobi State of Mobile Video Advertising Report 2018
 
Neural Field aware Factorization Machine
Neural Field aware Factorization MachineNeural Field aware Factorization Machine
Neural Field aware Factorization Machine
 
The Essential Mediation Toolkit - Korean
The Essential Mediation Toolkit - KoreanThe Essential Mediation Toolkit - Korean
The Essential Mediation Toolkit - Korean
 
A Comprehensive Guide for App Marketers
A Comprehensive Guide for App MarketersA Comprehensive Guide for App Marketers
A Comprehensive Guide for App Marketers
 
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionA Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
 
[Webinar] driving accountability in mobile advertising
[Webinar] driving accountability in mobile advertising[Webinar] driving accountability in mobile advertising
[Webinar] driving accountability in mobile advertising
 
The Brand Marketer's Guide to Mobile Video Viewability
The Brand Marketer's Guide to Mobile Video ViewabilityThe Brand Marketer's Guide to Mobile Video Viewability
The Brand Marketer's Guide to Mobile Video Viewability
 
Top 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in IndonesiaTop 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in Indonesia
 
Mobile marketing strategy guide
Mobile marketing strategy guide Mobile marketing strategy guide
Mobile marketing strategy guide
 
InMobi Yearbook 2016
InMobi Yearbook 2016InMobi Yearbook 2016
InMobi Yearbook 2016
 
Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!
 
Building Mobile Creatives that Deliver Real Results
Building Mobile Creatives that Deliver Real ResultsBuilding Mobile Creatives that Deliver Real Results
Building Mobile Creatives that Deliver Real Results
 
Everything you need to know about mobile video ads in india and apac
Everything you need to know about mobile video ads in india and apacEverything you need to know about mobile video ads in india and apac
Everything you need to know about mobile video ads in india and apac
 
The Golden Age of Mobile Video Advertising | Global
The Golden Age of Mobile Video Advertising | GlobalThe Golden Age of Mobile Video Advertising | Global
The Golden Age of Mobile Video Advertising | Global
 
Everything a developer needs to know about the mobile video ads
Everything a developer needs to know about the mobile video ads Everything a developer needs to know about the mobile video ads
Everything a developer needs to know about the mobile video ads
 

Recently uploaded

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Recently uploaded (20)

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 

Gregory Kennedy - Ansca Hackathon Presentation

  • 1. How to Make Money With Corona SDK Apps Through Mobile Advertising Gregory Kennedy Director, Global Marketing 08/27/11
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Earn Money as a Publisher You Control These Inputs 08/27/11 Market Rate Ad Impressions 10M 10,000,000 Fill Rate 80% 0.80 Ads Displayed 8M 8,000,000 CTR (Click Through Rate) 1.0% 0.01 Total Clicks 80,000 CPC (Cost Per Click) USD $0.10 Total Earnings USD $8,000.00 eCPM 1.00
  • 14. InMobi’s Economic Toolkit 08/27/11 Download it: http://www.inmobi.com/developer/
  • 15.