Infographic - UK Retail - Rising Role Of Mobile For Modern Grocery Buyers

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InMobi Vertical Insights series helps brand advertisers understand how consumers use mobile media to research and shop for products and services, and how mobile complements other channels throughout the purchase process.

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This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers. Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report

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The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention. This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all. In this PPT you'll learn: What are the incentives for mobile ad fraud? What does fraud look like and how can it be detected? How can the industry work together to eradicate ad fraud?

A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention

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Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.

[Webinar] driving accountability in mobile advertising

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Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand: What mobile video viewability really means Global definitions of mobile video viewability Viewability through independent measurement What to look for when choosing the right viewability partner

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2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life. Mobile, in short, has become a catalyst for transformation in the way we live our lives. As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.

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InMobi Yearbook 2016

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More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention. Download this slide to learn: 1. Importance of Mobile Retention 2. Insights into retention rates across different app categories in India 3. How to leverage tracking and attribution partners to boost user retention 4. Evolution of mobile retention from last click attribution to multi-touch attribution

Boost Retention on Mobile and Keep Users Coming Back for More!

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Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today. Watch this video to: - Understand the key steps to creating mobile creatives specifically for mobile devices - Discover what goes on behind creating InMobi’s award-winning creatives - Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”

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Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood. This presentation will help developers to take smarter decisions on their video advertising strategy, which includes: 1. What are the trending video ad formats? 2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix? 3. How can marketers leverage video advertising to engage and acquire users?

Everything a developer needs to know about the mobile video ads

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Programmatically Speaking with InMobi and Rubicon Project

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Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign. In this presentation, you will 1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing 2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment 3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.

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InMobi inDecode - Demystifying Mobile App Uninstalls

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Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans? Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.

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The State of App Downloads and Monetization Report : North America 2015

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As the leading fashion retail distributor in Vietnam, ACFC, a division of IPPG, has continually demonstrated its prowess as the premier partner for international brands seeking to penetrate the Vietnamese market. Since its modest beginnings with a select few iconic brands in 2010, ACFC's portfolio has expanded to encompass nearly 30 international brands, predominantly hailing from American and European markets, spanning across mass market to mid-luxury segments. ACFC has played a pivotal role in the rejuvenation of "outdated" US brands, such as Levis and GAP, within the Southeast Asian region. Nevertheless, even the most successful distributor cannot solely rely on its brand offerings, particularly within the fiercely competitive and pandemic-impacted Vietnamese market. Various challenges, including transportation difficulties, currency volatility, and customs clearance processes, have significantly impacted distribution businesses. While ACFC's value proposition lies in the diversity of brands and products it offers, the lingering question remains: is this sufficient in the current landscape?    ACFC's e-commerce presence is yet to gain substantial traction, with its technology and online shopping experience trailing behind smaller players, exemplified by Maison JSC. Despite these trials, the situation presents an opportunity for ACFC to elevate its brand presence and foster unwavering loyalty. Despite its success as a distributor, ACFC has yet to solidify its position as a brand that invokes loyalty. However, establishing a beloved brand can yield considerable long-term benefits, complementing short-term performance marketing strategies.    My proposal introduces a branding approach centered on Archetypes, an under-explored strategy within the Asian market. By defining ACFC and its brand groups as distinct Archetypes, we aim to forge intimate connections with the target audience, recognizing that intimacy is the cornerstone of enduring relationships.    For any queries or to request a presentation, please do not hesitate to contact me at wd.williamdo@gmail.com.

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Infographic - UK Retail - Rising Role Of Mobile For Modern Grocery Buyers

1. Insights RISING ROLE OF MOBILE FOR MODERN GROCERY BUYERS Modern Grocery Buyers - 95% of mobile users in the UK intend to Age Group Gender 99% Women 92% Men purchase groceries in next 90 days 18% 49% Loyalty 34% 76% 20.1 Prices 74% 72% Promotions and Discounts 86% Fresh Groceries Store Location 35+ 20-34 15-19 97% 96% 86% Male n = 232 Female n = 245 What Are Modern Grocery Buyers Shopping For ? 70% 30% Product Info or Availability 66% 36% Loyalty Programme 46% 35% 28% 17% 14% 60% Latest products and prices 29% 19% 12% 9% 34% Special deals or promotions 2 out of 3 Modern grocery buyers use mobile specifically for cost savings & smart shopping RARELY OFTEN ALWAYS 31% Detailed product information 27% Showcase pictures and videos 27% Highlight tips and recipies 14% Loyalty programme ot rewards What Drives Modern Grocery Buyers To Stores Modern Grocery Buyers Are Heavy In-Store Mobile Surfers 70% of grocery buyers use mobile while they are shopping in retail grocery stores SPECIAL OFFER What Do Modern Grocery Buyers Surf For On Mobile Mobile Ads That Modern Grocery Buyers Prefer Frozen Food Baked Goods Household Products Packaged or Canned Food Pet Food and Accesorries 20.1 Deals and Promotions Programme Customer Service Prices 53% Sale 1234 6666 88 PAY HERE Product Selection Store Location SOMETIMES VERTICAL INSIGHTS : RETAIL GROCERY www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi Average Monthy Income 3406

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