80% of ad impressions on the InMobi mobile advertising network globally occurred on mobile apps, while 20% were on mobile websites. The top 5 devices by share of impressions were the Apple iPhone, Apple iPad, Samsung GT-I9300, Apple iPod, and Samsung GT-I9500. Android saw significant growth and had the largest share of impressions at 61.4%, followed by iOS at 31.7%.

1. @InMobiwww.inmobi.com/insights /
20%
Ad impressions on
InMobi network
globally are on
mobile websites.
80%
Ad impressions on
InMobi network
globally are on
mobile apps.
Apple iPhone
Apple iPad
Samsung GT-I9300
Apple iPod
Samsung GT-I9500
Handset Share Of Impressions Manufacturer’s Share Of Impressions
78.0% 17.8%
Tablets and
Connected Devices
Smartphones
Mobile
App Mobile
Web
38% 32% 4% 4%
2%
17%
+5.9 +2.1
Others
61.4% 31.7% 2.0%
iOS Nokia OSAndroid
+11.6
+2.2
-4.8
4.2%
Feature
Phones
-8.0
21.6%
2.9%
8.5%
2.6%
1.3%
Device Share Of Impressions
+3.0 +2.2 +0.5 -9.0 +0.5 +0.4 +0.7 +7.1
Android has shown significant
growth in Q3 2014
1.6%
GLOBAL MARKET OVERVIEW
OS Share Of ImpressionsOS Share Of Impressions
Q3 2014
2% 1%
OS Share Of Impressions
Q3 2014
+ - Percentage point change since Q2 2014
Q3 2014 Since Q2 2014
Since Q2 2014
Q3 2014 Q2 2014
+ - Percentage point change since Q2 2014
Q3 2014