InMobi Yearbook 2016

InMobi Yearbook 2016
A YEARIN MOBILEADVERTISING Highlightsfrom the2016MobileAdvertisingIndustry
00 WELCOME (3) 01 THERISEOFMOBILEVIDEOADVERTISING (4-9) Doubledownwithmobilevideo Theworldofvideoads Allformatsarenotequal Contentthatwonconsumersover Bringingvideoadstolife-HowSamsungwowedRugbyfans Winningconsumersback QualityoverQuantity HowMyntragrewsaleswithInMobi 02 DRIVINGLOYALTY (10-13) ProgrammaticRising Topperformingverticals Videoadsfuelmobileprogrammaticbuying 03 ENTERINGTHEAGEOFAUTOMATION (14-17) UnleashingtheChineseDragon TrackingtheIndianmobileecosystem ThepromiseofSoutheastAsia 04 ADVANTAGEASIA (18-21) 05 CREATIVESHOWCASE (22-29) RexonaDeodorant Pond’sAcneSolution SamsungGalaxyS6 SunsilkPop-upSalon DysonPureCool CreamSilkTransformations 06 EXPERTSSPEAK (30-35) 07 REFERENCES (36) 08 THANKINGOURPARTNERS (37-38) 08 OURGLOBALPRODUCTALLIANCES (39)
ArunPattabhiraman, VicePresident&GlobalHeadofMarketing WearedelightedtosharethefirstannualeditionoftheInMobiYearbookwithyou! OOverthelasttwelvemonths,strongdemandformobile,videoandsocialmediahasdrivengrowthin digitaladspend.Mobileisexpectedtoaccountfor51% ofdigitaladspendbytheendof2016andis forecastedtogrow to70% ofdigitaladspendby2019[1] .Whilethisisencouraging,wehaveonlyjust scratchedthesurfacewithwhatcanbeachievedbymakingmobileanintegralpartofthemarketingmix. Succeedingwithmobilerequiresacompleteshifttomobile-firstthinking,acrosscreativedesignand campaignexecution.Mobile’sinherentlyuniquecapabilitiesenablemarketerstojourneyfrom theeraof one-wone-waycommunicationtotoday’srealityofimmersiveandinteractiveengagementwithusers. Thisyearbookshareswithyouhighlightsfrom thatjourney;capturing2016’skeymobileadvertising developments,industrychangesandhow thesechangeswillshapethecomingyear.Advertisersand publisherscannow createawinninggameplanfor2017equippedwithpowerfultrendsgleanedfrom InMobi’svastnetwork,award-winningcreativesanddeepinsightsfrom industryleaders. 2017isboundtobeanexcitingyearinthelifeofmobileadvertisingandwelookforwardtoembarking onthisjourneywithyou.Andaswebid2016goodbye,wehopeyouenjoythisinsightintowhatan amazingyearitwas.Happyreading! ELCO 00WELCOME PRESENTEDBYInMobi 2016YEARINREVIEW 03
PRESENTEDBYInMobi 2016YEARINREVIEW 04 MOBILEVIDEO ADVERTISINGTAKESOFF 200% GROWTHINVIDEOADCONSUMPTION
150% GROWTH inmobilevideoadspend 01MOBILEVIDEOADVERTISINGTAKESOFF PRESENTEDBYInMobi 2016YEARINREVIEW 05 DOUBLEDOWN WITH MOBILEVIDEO Mobilevideoisthefastestgrowingmobileadformattoday.Thisyearalone, marketersaroundtheworldallocated24%oftheirdigitaladspend[2] to mobilevideo.Moreover,anInMobistudyrevealedthatmobilevideoad spendincreasedbyover150%onthenetwork,signallingtheaggressive pushfrom advertiserstowardsmobilevideoadoption.
04% FRANCE Europe 05% GERMANY Europe 06% INDIA Asia 18% CHINA Asia 29% USA NorthAmerica Shareofmobilevideoadplays=Country'sshare/total Thetop5countrieswiththelargestshareofmobilevideoadplays THEWORLDOFMOBILEVIDEO ADS 01MOBILEVIDEOADVERTISINGTAKESOFF PRESENTEDBYInMobi 2016YEARINREVIEW 06
01MOBILEVIDEOADVERTISINGTAKESOFF Engagement=CTR;Conversions=CVR PRESENTEDBYInMobi 2016YEARINREVIEW 07 ALLFORMATS ARENOTEQUAL Theseamlesssynthesisofsight,soundandmotionthatvideo adsofferistransformingmarketingmessagesintopowerful storiesthatinspireconsumerstotakeaction.InMobiwitnessed a200%growthinmobilevideoadconsumptionasstories becameincreasinglyengaging,drivingconsumerstospend moretimeonmobile. completion rates 80% higherconversionsover staticformats 2X higheruserengagement overstaticformats 4X MobileVideoadsdelivered
01MOBILEVIDEOADVERTISINGTAKESOFF PRESENTEDBYInMobi 2016YEARINREVIEW 08 CONTENTTHATWON CONSUMERSOVER Whilemobilevideoadvertisingworksforeveryone,in2016itoutperformedstaticadformatsforthe followingsetofadvertisersegments. Games 6X Engagement 2X Conversions Travel 3X Engagement 1x Conversions Retail 3X Engagement 2X Conversions Food&Drink 3X Engagement 10X Conversions Entertainment 6X Engagement 1X Conversions Social&Communication 6X Engagement 2X Conversions Engagement=CTR;Conversions=CVR
01MOBILEVIDEOADVERTISINGTAKESOFF PRESENTEDBYInMobi 2016YEARINREVIEW 09 BRINGINGVIDEOADSTOLIFE-HOW SAMSUNGWOWEDRUGBYFANS Objective Todriveviewsforthe‘TheSamsungSchoolof Rugby’amongstthe“BigEventers”,atthemost relevantmomentsthusdrivingbrandaffinity. Solution A360°videocreatedanimmersiveexperienceby educatingaudiencesaboutRugby,intimeforthe WorldCup. Results >1M BigEventerswere exposedtothead 2.61% oftheseengaged withthevideo 4% userssharedthe videoonTwitter
PRESENTEDBYInMobi 2016YEARINREVIEW 10 DRIVINGLOYALTY MOBILEREMARKETINGADOPTIONUPBY400%
24hrs 25% 6% Averagetimetouninstallan appaftertheﬁrstuse FractionofiOSandandroid usersretainedwithin24 hoursofappinstallation[4,5] Day30retentionratesacross iOSandAndroidusers[6] 02DRIVINGLOYALTY PRESENTEDBYInMobi 2016YEARINREVIEW 11 WINNING CONSUMERSBACK Nearly50%ofallappmarketershaveadoptedappretargetingasameansof engagingusersin2016[3] .Theappecosystem isreachinga‘tippingpoint’, whereappdeveloperswilldeem userretentiontobeasimportantas acquisition. Theincreasinguseropt-outsfrom alternativere-engagementmeanssuchas emailandpushnotificationsismakingmobileappremarketing indispensable.
QUALITYOVERQUANTITY 02DRIVINGLOYALTY PRESENTEDBYInMobi 2016YEARINREVIEW 12 5-6x GrowthinAverage RevenuePerUser Games 7-8x RoAS(Returnon AdSpend) Shopping 15% Re-activationrate Entertainment 30-50% UpliftinIncremental Rides Taxi We’veheardthelexiconshiftamongadvertisersfrom ReachtoLTV(lifetimevalue)andDAUs(dailyactiveusers), andfrom CPIs(costperinstall)toCPAs(costperaction).Thisshiftinfocusfrom useracquisitiontoretentionis drivingconversationstoday. Thefollowingistheimpactseenfrom theInMobiRemarketingplatform acrossappcategories.
02DRIVINGLOYALTY PRESENTEDBYInMobi 2016YEARINREVIEW 13 HOW MYNTRAGREW SALESWITHINMOBI Objective Tomaximizemobilesalesbyre-activatingdormant usersandretargetingusersbasedontheir historicalshoppingbehaviour. Solution Highlypersonalizedandcuratedproductrecommendationswere deliveredtoallMyntraappusers.Specificsegmentsofdormant customersweretargetedinordertorenewtheirinterestintheapp. Results 1,000+ transactions perday $25 average ordervalue 3X growthin MoM transactions 7 returnon advertiserspend
PRESENTEDBYInMobi 2016YEARINREVIEW 14 ENTERINGTHEAGEOFAUTOMATION 75% OFMARKETERSBOUGHTTHEIRMOBILEINVENTORYPROGRAMMATICALLY
03ENTERINGTHEAGEOFAUTOMATION PRESENTEDBYInMobi 2016YEARINREVIEW 15 PROGRAMMATICRISING Inthemarchtowardsachievinggreaterefficiency,controlandtransparency,75%ofallmarketersuse programmaticand33%ofthem havebeenusingitforover2years[7] .Currently,advertisersbasedinNorth Americaaccountforthelargestshareofmobileprogrammaticadspend. Shareofmobileprogrammaticadspendacrossregions Q12016 Q22016
03ENTERINGTHEAGEOFAUTOMATION PRESENTEDBYInMobi 2016YEARINREVIEW 16 TOPPERFORMINGVERTICALS InH1’16,85%ofthemobileprogrammaticspendontheInMobinetworkcamefrom Fortune500brands.CPG, RetailandEntertainmentweretheleadingadvertisercategoriesspendingonmobileprogrammaticwhile Retail,GamesandCPGwerethefastestgrowingverticalsmeasuredbyadspend. Shareofmobileprogrammaticadspendacrosscategories
03ENTERINGTHEAGEOFAUTOMATION PRESENTEDBYInMobi 2016YEARINREVIEW 17 Video 44% Banner 18% Interstitials 02% Native 23% RichMedia 12% Search 01% ESIRABL DFORMA VIDEO ADSFUELMOBILEPROGRAMMATICBUYING Mobileprogrammaticisforecastedtobea$20billionindustrybytheendof2016,andgrowthisexpectedtocomefrom mobile videoads[8] .ArecentstudyconductedbyInMobi[7] revealed,that44%ofmarketersprefervideoadsformobileprogrammatic. Mostdesirableadformatformobileprogrammaticbuyers
PRESENTEDBYInMobi 2016YEARINREVIEW 18 ADVANTAGEASIA CHINA,INDIAANDSEASPURGROWTH
04ADVANTAGEASIA PRESENTEDBYInMobi 2016YEARINREVIEW 19 UNLEASHINGTHECHINESEDRAGON By2020,mobilewillaccountfor84%ofthetotaldigitaladspendinChina[9] .InMobi’sdeepunderstandingof themarkethashelpeditreachmillionsofmobileusersinthecountry. Unbeatable growth InMobirecorded 15-foldgrowthina spanof4years Highon native InMobiisthelargest independentnativead networkinChina LargestiOS platform InMobi’svastnetwork reaches80%of ChineseiOSusers Top partner Wepartnerwith80% oftheTop1000 appsinChina
04ADVANTAGEASIA PRESENTEDBYInMobi 2016YEARINREVIEW 20 TRACKINGTHEINDIAN MOBILEECOSYSTEM Today,mobileaccountsforonly3%oftotalmediaadspendinIndia.By2020,mobilespendisexpectedto quadrupleaccountingfor10%ofthetotalmediaspend[10] .Totapintothisexcitingopportunity,marketersare investinginmobiletoreachawideraudience. Digitalequals mobile 80%ofinternet userscomeonline viatheirmobile devices[11] Qualitytrumps quantity Advertiserfocushas shiftedtohighLTV users Riseof mCommerce Focushasshiftedto userretentionvia remarketing Overcoming bannerblindness Advertisersdelivered superiorexperiences viamobilevideo
04ADVANTAGEASIA PRESENTEDBYInMobi 2016YEARINREVIEW 21 THEPROMISEOFSOUTHEASTASIA SoutheastAsiaisadiverseregionwithIndonesiaattheforefrontofmobilegrowthandinnovation,boastingof47% smartphonepenetration[12] .Decliningsmartphonepricesandimproved4GcoverageisenablingmanyIndonesiansto gettheirfirsttasteofinternetviamobiledevices. Digitalequals mobile Thelackofadesktop Internetlegacyis drivingmobile adoption Creative innovations Cutting-edgemobile technologydelivered innovativeexperiences Video indemand Fivetosevenfoldgrowth inavailablemobile inventoryforvideo[13] Programmatic rising Toachievescaleonmobile, programmatictoolsarekey innewmarkets
PRESENTEDBYInMobi 2016YEARINREVIEW 22 CREATIVESHOWCASE MOBILE-FIRSTCREATIVESTHATDELIVEREDREALRESULTS
Adsthattargetthewrongaudiencesorfailtodeliverabetteruserexperiencecandomoreharm thangood.Userstoday,spend25% oftheirtimeonmobileandtheyarewillingtousead blockers,iftheythinkyouradsareannoying,toointrusiveorjustplainugly.Thismeansyou couldlosenewcustomers,ortheopportunitytore-engageanexistingone,evenbeforetheyhad achancetoseeyourad. WWeunderstandthislove-haterelationshipthatuserssharewithads.Ourconversationswith advertisersandpublishersaroundtheworldandourdeepunderstandingofaudiencebehaviour and preferenceshasenabled usto create experiencesthatare contextual,engaging and effectivelycommunicateyourmessage.AtInMobi,theSalesandthecreativeteamswork closely,toensuretherightstoryisbeingweavedfortherightaudience,usingtechnologythat bestenhancestheexperienceforusers.Here,webring to you6 ofthebestmobile-first creativesthatengagedusersandstayedwiththem longafterthecampaignended. REATI 05CREATIVESHOWCASE PRESENTEDBYInMobi 2016YEARINREVIEW 23
05CREATIVESHOWCASE PRESENTEDBYInMobi 2016YEARINREVIEW 24 360°VIDEOSGENERATEENGAGEMENTFORREXONA Objective ToincreaseawarenessandgrowthforRexonadeodorant, thusre-establishingitssuperiorityintheovercrowded deodorantcategoryinIndonesia. Solution Userswereshowna360°videotoexperiencethedust,heatand sweatinvadingtheclosestbusstoptheywereonrouteto,and hencehighlightinghowRexonacouldfixthisinajiffy. WinneroftwoGoldsattheMMASmarties2016inthe‘Innovation’&‘Location-basedcampaigns’categories Results >314M impressionsserved betweenJan-Mar2016 1.76% ClickThoughRate (CTR) 27.2% ViewThrough Rate
05CREATIVESHOWCASE PRESENTEDBYInMobi 2016YEARINREVIEW 25 FACIALRECOGNITIONDRIVESGROWTHFORPOND’SACNESOLUTIONS Objective Tocreatebuzz,engagement,interactivityandincreased salesforPond’sAcneSolutionsinIndonesia. Solution Arichmediaexperiencewithfacialrecognitionwasusedtoeducate usersonthecausesforacneandhowPond’scansolveitin3days. WinneroftwoSilversattheMMASmartiesinthe‘Innovation’and‘Product&ServicesLaunch’categories Results 29seconds averagetimespent onthead >39,000 #ofuserswhoengaged withthead
05CREATIVESHOWCASE PRESENTEDBYInMobi 2016YEARINREVIEW 26 Results 20sec Averagetime spentonthead 1.14% ClickThroughRate (CTR) 1.6% usersclickedon “Tapherenow” 1.1% ofusersclickedon “Experience” BATTERY-LIFEDETECTIONBOOSTSSALESFORSAMSUNGS6 Objective TocreateawarenessanddrivesalesforSamsung’snewly launchedS6smartphone,amongstbusinessusersinSoutheast Asia,byemphasizingonitssuperfastchargingcapabilities. Solution Usingaudiencepersonatargetingandbattery-life detection,SamsunghighlightedS6’snextlevel chargingcapabilities.
05CREATIVESHOWCASE PRESENTEDBYInMobi 2016YEARINREVIEW 27 Results 25,000 womenwere geo-targeted >10,000 womenanswered Naomi’scall >9,000 womenparticipatedin thepop-upsalons GEO-TARGETINGDRIVESAWARENESSFORSUNSILK Objective ToincreasebrandawarenessandrecallforSunsilk amongyoungSingaporeanwomen,bydrivingsign-ups fortheSunsilkPop-upSalons. Solution Geo-targetingwasusedaroundthe4salonlocations withaperfectlysimulatedphonecallfrom NaomiNeo invitinguserstosign-upforfreemakeoversessions.
05CREATIVESHOWCASE PRESENTEDBYInMobi 2016YEARINREVIEW 28 Results >1M usersviewed thead >15,000 usersclickedon "Seehowitworks” 2,500 clickedon "GetDirections” 14sec Averagetimespent onthead 1.5% ClickThroughRate (CTR) REAL-TIMEPSIUPDATESGARNERSINTERESTFORDYSON’SPURECOOL Objective TodriveawarenessandcreateassociationbetweenDyson’sair purifier-PureCoolandcleanair,whenSingaporewascoveredin ahazeoriginatingfrom theIndonesianforestfires. Solution Aperfectmixofmomentmarketingwithlocationtargeting wasusedtodisplaythecurrentPSIintheirlocation.
05CREATIVESHOWCASE PRESENTEDBYInMobi 2016YEARINREVIEW 29 Results 24,000 usersinteracted withthebannerad 2,000 usersclickedon "WatchtheVideo" 56sec Averagetime spentonthead 150 usersclickedon "Knowmore" 360°VIDEOREVIVESTHEICONICCREAM SILKBRAND Objective Tore-positionCream Silkasabrandforyoungand modernFilipinas,bycelebratingtheirstrong-will, resilienceandbeauty. Solution A360°videowasusedtoengageaudiencesoutsidetheCream SilkTransformationevent,hencedrivingscaleandreachinga wideraudience.
PRESENTEDBYInMobi 2016YEARINREVIEW 30 EXPERTSSPEAK THOUGHTSFROM INDUSTRYLEADERS
EADERSPE 06EXPERTSSPEAK PRESENTEDBYInMobi 2016YEARINREVIEW 31 ChristianHenschel CEOatAdjust “2016waswitnesstotwomajordevelopments.Thefirstwasmobile'scomingofage andgrowingoutofitsteenageyears.Asubstantialnumberoftransactionalbusinesses suchassupermarketchainandinsuranceproviders,incorporatedmobileintotheir strategy,thusreachingawideraudience.Thesecondwastheindustrywideacceptance ofmobilefraud.Thoughcompanieswereawareofitsexistence,notmuchwasdoneto preventit.In2016,considerableheadwaywasmadeinthisdirection,withnewproduct launchesthatactuallywork.” 01/09 JohnKoetsier “In2016,brandsaggressivelybegantore-engagetheiraudiences,byretargeting thembasedontheirhistoricalbehaviour.Whilesomebrandsgotitright-knowing whentoreachouttotheircustomerandwhentostop,notallgottheformularight.In 2017,brandswillbecomemoresophisticatedwiththeirretargetingstrategyand embracesmartintegrations” MobileEconomistatTune 02/09
EADERSPE 06EXPERTSSPEAK PRESENTEDBYInMobi 2016YEARINREVIEW 32 HussamHammo CEOatTamatem “FortheArabicspeakingworld,2016washugeforsocialmediapromotions,as advertiserstargetedusersthroughtheirsocialnetworkfeedsinordertodrive downloads.Interestingly,Interstitialformatsdidnotfarewellamongstthe audience,whilerewardedvideoswereextremelypopulargivenitsopt-innature.” 03/09 RonenMense “In2016,themobileindustryfacedtwomainchallenges-solvingforviewthrough attributionandcurtailingadfraud.Theneedofthehourisfortheindustrytojoin handstotakeactionandsolvefortheseissues.” VP,-AsiaatAppsFlyer 04/09
EADERSPE 06EXPERTSSPEAK PRESENTEDBYInMobi 2016YEARINREVIEW 33 LeoScullin VPofIndustryProgramsatMMA “Mobilevideoisonthevergeofbecomingthesinglemostimportantplatformfor brandmarketers.Rightnow,thereisanimbalanceinbothsupplyanddemand,and inthesourcesofsupply,webversusinapp.Again,thetwoecosystemsofweband inapparedistinctlydifferent,sowe,asanindustryneedtoensuremaximum transparencyinthesupplychain,sothatwecancontinuetoharnessandmeetthe growingdemandforhighqualitymobilevideoadvertising.” 05/09 MatthewTalbot “Thebiggestchangein2016wastheinterestfrombrands,mediaagenciesand corporatesinmessagingapps.InIndonesia,oneofBBM'slargestmarkets,the averageuserspends140minsadayonmessagingapps.Fromabrand'sPOV,the powerofthisuninterruptedtimewithusersisunparalleled.Itisonlylogicalfor brandstotakeadvantageofthisbybringinginservices,contentandadsintothe messagingecosystem.” CEOatBBM 06/09
EADERSPE 06EXPERTSSPEAK PRESENTEDBYInMobi 2016YEARINREVIEW 34 KaylaWilson HeadofProgrammaticPartnerships atInMobi “In2016,VideowasthebiggestopportunityforadvertisersaswellasInMobi especiallywiththelaunchof80%+completionratepackagesforbuyers.This opportunityreceivedwidespreadadoptionputtingInMobionthemapasabig videoplayerinthemobilespace.” 07/09 VasutaAgarwal “PerformanceadvertisersinIndiacameofagein2016astheirfocusshiftedfrom rapiduseracquisitiontoretainingusersbyre-engagingthem.Spendsmoved towardsretargetingandre-activationinordertoimprovetheLTVofalreadyacquired users.” VP&GM-IndiaatInMobi 08/09
EADERSPE 06EXPERTSSPEAK PRESENTEDBYInMobi 2016YEARINREVIEW 35 KevinWang HeadofGreaterChinaMarketing atInMobi “ThemobileadvertisingmarketinChinaisprimarilydominatedbyappdownload campaigns.Butin2016,manybrandsmovedawayfromusingtraditionalmedia aloneandadoptedmobileintotheirmarketingstrategyinordertoreachtheir audiences.” 09/09
PRESENTEDBYInMobi REFERENCES 2016YEARINREVIEW 36 [1] Mobileadspendtotop$100billionworldwide,eMarketer,2015 [2] IABdigitalvideoadspendstudy,IAB,2016 [3] Retargetingisamustforappmarketers,eMarketer,2016 [4] Retentionrates:adeeperlookatbenchmarks,Adjust,Q12016 [5] Aremobileusersreturningtoappsaftertryingthemout,eMarketer,2016 [6] Whatmakesagoodretentionrate,Adjust,2016 [7] MobileProgrammatic:Abuyer’sperspective,InMobi,2016 [8] USdigitaldisplayadspendingisprogrammatic,eMarketer,2016 [9] DigitaladspendrisesinChina,eMarketer,2016 [10] DigitaladspendinginIndiatosurpass$1billionnextyear,eMarketer,2016 [11] MobileInternetusersinIndia2016,IAMAI,2016 [12] Indonesia’ssmartphonepenetrationhits47%,GSMA,2016 [13] DigitalvideoinSoutheastAsia,IAB
PRESENTEDBYInMobi 2016YEARINREVIEW 37 THANKINGOURPARTNERS 2016wasamomentousyearforInMobiandforthemobileecosystem at large.Here’sabigshoutouttosomeofourclientsandpartnerswho helpedusmarkamilestoneintheindustry.
THANKYOU08THANKINGOURPARTNERS PRESENTEDBYInMobi 2016YEARINREVIEW 38
PRESENTEDBYInMobi 2016YEARINREVIEW 39 OURGLOBALPRODUCTALLIANCES Ourworldclass3rdpartypartnershipscontinuetoenableseamless campaignmeasurement,audienceverificationandviewabilityforour advertisersacrosstheglobe.
PRESENTEDBYINMOBI 2016YEARINREVIEW 40 CONTRIBUTORS EditorinChief: ArunPattabhiraman, VicePresident&GlobalHeadofMarketing Research: ShamalaDN,Sr.GlobalMarketingResearchManager PoojaKalloor,Sr.GlobalResearchAnalyst Design: SantoshHegde,HeadofDesign AnoopKumar,Sr.ArtDirector,MotionDesign ArpithScindhia,Sr.ArtDirector SpecialMentions: IreneHerranz,DirectorofMarketing,NorthAmerica SupriyaGoswami,DirectorofMarketing,APAC KevinWang,DirectorOfMarketing-GreaterChina RajeshPantina,MarketingLead,Performance&PublisherSolutions,APAC ShibinPhilip,Sr.SoftwareEngineer Digital: RajeshPillai,GlobalHeadofDigitalMarketing BhargavChandrababu,Sr.Associate,DigitalMarketing CopyEditor: AswiniBommakanti, MarketingManager,Brand&Programmaticsolutions,APAC
PRESENTEDBYInMobi 2016YEARINREVIEW 41 ABOUTUS AtInMobi,ourvisionistoimproveusers'livesbyenablingthem togetthemostvaluefrom mobiledevices.Wepioneermobilediscoverythroughpersonalizedadvertisingexperiences, enablingconsumerstodiscovernew productsandservicesthroughcontextualandcurated recommendationsonmobiledevices.Throughourrevolutionaryadvertising&discoveryplatform, developers,merchantsandbrandscanengagemobileconsumersglobally.Recognizedamong FastCompany's"2016'sMostInnovativeCompaniesintheworld",InMobireachesover1.5billion uniquemobiledevicesworldwide. www.inmobi.com/insights | Follow uson @InMobi facebook.com/InMobi | Reachusatcontactus@inmobi.com
THANKYOU PRESENTEDBYInMobi 2016YEARINREVIEW-BYInMobi HAVEAGREAT2017!

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